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New Zealand to be Country of Honour at China Annual Conference for International Education and China Education Expo 2025
CACIE is the largest international education conference in China connecting professionals, researchers and international education stakeholders. The 2023 Expo hosted 18 national pavilions, attracting 364 institutions from 34 countries and regions with a total of 28,980 visitors, including prospective students. New Zealand has participated in CACIE for 19 consecutive years.
The Expo is scheduled for late October 2025 in Beijing, China.
Michael Zhang, Regional Director Greater China, ENZ said, “Being Country of Honour is not only a privilege, it is a significant opportunity to raise awareness of New Zealand’s education offerings to China and a wide audience, including government leaders and officials, education providers, agents and students.”
The invitation builds on the momentum from high-level education engagements with China in the past two years since the borders reopened, including Premier Li’s visit to New Zealand in June 2024, and two visits to New Zealand by Education Minister Huai Jinpeng in 2023 and 2024.
China is New Zealand’s largest source country of international students accounting for 35 per cent of enrolments in 2023, and a top destination for New Zealanders on the Prime Minister’s Scholarship for Asia.
Zhang said, “Education links are an important part of New Zealand’s relationship with China. Being Country of Honour is an opportunity to support our international education sector to strengthen their links with Chinese counterparts and build new connections. This will help enhance student mobility, academic and research collaboration, and people-to-people links.”
Education New Zealand leads New Zealand’s education engagement with China and supports our providers in-market. This includes managing bilateral education cooperation initiatives such as high-level dialogues, sectoral forums, student mobility channels, national-level education events and research programmes such as the long-standing Tripartite Partnership Programme.
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‘Unlock Your Future with New Zealand PTEs’ webinar series for the Indian market
According to 2023 enrolment data, India is the largest source of students for New Zealand’s Private Training Establishments (PTEs). To ensure agents in India are receiving the most up-to-date and relevant information on the quality and range of courses at New Zealand PTEs, ENZ has launched its ‘Unlock your Future with New Zealand PTEs’ series.
The series is designed to cover different programme areas offered by our PTEs. The first session, held in October, focused on Engineering, Technology, and IT programmes and proved popular with 62 education agents participating. Attending the session from the PTEs, were representatives from academyEX, Auckland Institute of Studies, Aspire2, International College of Auckland, Media Design School, New Zealand Skills and Education Group, Whitecliffe College, and Yoobee College. During the webinar, these representatives introduced their programmes, discussed pathway opportunities, job prospects after graduation, and shared alumni stories.
Ruth Cooper, Co-chair of Quality Tertiary Institutions and Country Director of Media Design School said that this series aims to give education agents a clear understanding of New Zealand PTEs.
“Indian students make up the largest group of international students at our PTEs and education agents play a crucial role in facilitating this.
“We want Indian education agents to have a clear understanding that New Zealand PTEs provide high-quality, government-recognised, and student-centred education. They are well-connected to industry and offer a wide array of courses and programs at various levels,” said Ruth.
“These webinars help providers establish and strengthen relationships with Indian education agents and equip them with valuable information to share with prospective students,” she added.
Register for the next webinar
There will be one more session held before the end of the year on Tuesday 19 November with more to follow in early 2025. The 19 November session will explore education options in food, hospitality, personal services, health, agriculture, and environmental studies. Education agents for the India market can register for this session here.
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NZ EdTech breaks into Middle East market with ‘Play Code Learn’ teaching solution
ByteEd is a New Zealand EdTech company with a mission to empower future generations to become creators of technology rather than just users. The company started out in 2018 by teaching industry-standard programming to high school and university students to create virtual reality worlds. However, a need to start reaching a younger audience was identified due to a lack of foundational concepts.
This led Founder and CE, Peter Dong and his team, to develop a comprehensive solution for students in their early years, using ‘Play Code Learn’ hands on kits combined with augmented reality and artificial intelligence to address this gap.
It is this solution that has been adopted as a core resource by Higher Colleges of Technology (HCT) in the United Arab Emirates for its new Computational Thinking course. All Emirati graduates from their six colleges will learn computational thinking and then using the Play Code Learn resource will teach this in schools where they will become teachers.
Dr Robert Miles and Haya Al Nuaimi undertaking training on the Play Code Learn kits at HCT Ras Al Khaimah
Peter says that getting to this point has been the culmination of several years of hard work and relationship building, with patience and persistence being key to their success.
“We went into this process knowing that it would take time. We started with a real understanding of our customers’ needs and in particular those of HCT. HCT is a large organisation and we needed to build relationships with multiple key decision makers.
“We are so excited to have made this breakthrough into the UAE and hope it paves the way for more New Zealand EdTechs to do the same;” said Peter.
“As more educators at HCT in the UAE use our solution and collaborate with ByTeEd, then we’ll be building New Zealand’s reputation for our country’s capability in developing innovative and valuable EdTech solutions,” he added.
A student using augmented reality to program while the physical learning kit can be seen in the background.
The opportunity to work with HCT all came about from an introduction that was facilitated by Education New Zealand Manapou ki te Ao (ENZ) at the New Zealand Pavilion at the Dubai World Expo in early 2022. Several New Zealand EdTech companies were invited to be part alongside other New Zealand education providers.
Dr Angela Fitzgerald, Executive Dean – Faculty of Education at HCT commented that the work that her Faculty was doing with ByteEd is powerful.
“Their approach empowers teacher educators through lived experiences of computational thinking to prepare future teachers in equally dynamic ways to equip young children with these very skills and knowledge. This will be necessary as they navigate their future worlds,” said Dr Fitzgerald.
Lecturer Jennifer Filinuk and Senior Lecturer Savita Parashar are using the hands-on learning tools to learn computational thinking before combining it with augmented reality.
When asked what advice ByteEd would give to a fellow EdTech looking to expand their business overseas, and specifically into the Gulf Cooperation Council countries, Peter had some nuggets of advice.
He said that taking the first step to explore the market and gauge interest from target customers is key to gaining that initial understanding of the potential, as is gaining a clear understanding of the problem that you’re aiming to solve for this market.
“Show that you’re not just another visitor and be prepared to make multiple visits and build relationships.
“There are many opportunities in the Gulf region for New Zealand EdTech companies, with more funding available here due to a strong focus on education. The region is also one of few where the younger population is growing,” said Peter.
“There is also significant competition in this region however, so make sure to research potential competitors and consider how to position your company and product effectively”, he concluded.
For more information
ENZ, alongside EdTechNZ, recently hosted a Middle East EdTEch market deep dive with a presentation delivered by Nick Sheppard, Trade and Commercial Advisor from New Zealand Trade and Enterprise based in Dubai. Joining him in the session were the Founders of New Zealand EdTech’s ByteEd, Komodo Wellbeing and EDconnect. You can watch a recording of the presentation here with the slides available here.
If you have further questions about the support that ENZ can provide New Zealand EdTechs overseas, please contact ENZ’s Business Development Manager, Alana Pellow – alana.pellow@enz.govt.nz.
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ENZ Insights Webinar: New Zealander's Perceptions of International Students, 2024 Results Wednesday 20 November, 12:00-12:45
Education New Zealand Manapou ki te Ao has been monitoring New Zealander’s perceptions of international students since 2016.
A thriving and sustainable international education sector needs the support and buy-in of New Zealanders. Join this webinar with Marie Clark, Director Insights, to hear the results of the November 2024 edition of the survey.
You will hear:
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The issues of most importance to New Zealanders
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Perceptions about New Zealand’s economy and what things are most important to improve it
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Perceptions of the social, cultural, and economic benefits of international education/students
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Perceptions about the number of international students in New Zealand
If you would like to attend this webinar, please register via this page - Microsoft Virtual Events Powered by Teams.
This session will be recorded, and the slides and recording made available on Intellilab following the webinar.
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Around the world in five
Canada
In this policy opinion piece by the Director of the Centre for Refugee Studies at York University, Yvonne Su, she says that predatory learning institutions, not international students, are to blame for rising asylum claims.
Germany
New data from DAAD shows a record number of international students studying in Germany – reaching almost 380,000 last winter.
Hong Kong
Hong Kong will attract more overseas students, especially those from ASEAN and other Belt and Road countries and regions, to study in the city, John Lee, chief executive of China's Hong Kong Special Administrative Region, said while delivering his third policy address Wednesday.
Ireland
Technological University of the Shannon: Midlands Midwest, established in 2021, has expanded into the Middle East while eyeing India as a ‘big growth market’.
Malaysia
Tourism Malaysia has launched a new Edu+ programme, aimed at boosting ‘edutourism’, cultural exchanges and English language study in the country.
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From the CE: China, the GCC, and a warm welcome
Tēnā koutou katoa
Recently I arrived back to New Zealand after a whirlwind visit to Beijing to attend the China Annual Conference and Expo for International Education (CACIE).
While there, I was delighted to announce that New Zealand will be the Country of Honour at next year’s conference in 2025. New Zealand and China share a long and important relationship - it remains New Zealand’s largest trading partner and CACIE is the biggest international education conference in China – connecting professionals, researchers and international education stakeholders.
Overall, the visit was extremely useful and included engagements with the President of China Education Association for International Exchange (CEAIE), senior Chinese Government officials, opinion leaders and media, as well as visits to education providers and meetings with New Zealand Inc Agency heads. I also really enjoyed the opportunity to spend time with ENZ’s China team in market.
Ed Tuari from our leadership team has also just returned to New Zealand after undertaking a market confirmation exercise in the Middle East region. The purpose of the exercise was to connect with key stakeholders and partners working in the region to establish what opportunities are available in international education, and to explore what level of resource ENZ may need to allocate to the region in the future. His travels took him to the Kingdom of Saudi Arabia, State of Kuwait, the United Arab Emirates and the Sultanate of Oman.
Some good news to report on New Zealanders’ perceptions of international education and international students in New Zealand. The results from our latest survey show that 72 percent of respondents believed that international education and international students benefit New Zealand. This is similar to previous years' scores which is promising.
For the first time this year, the annual survey asked respondents if they wanted to see more or fewer international students in the country. Forty-one percent of those surveyed said they would like to see more, with another 36 percent supporting the same number of students. 82 percent of New Zealanders agreed that international students contribute to our cultural diversity, with 79 percent feeling they help local students learn about other cultures and ways of life, as well as contributing to local businesses during their studies. A thriving and sustainable international education sector needs the support of New Zealanders to create a welcoming environment for international students, so the results are pleasing to see.
Nau te rourou, naku te rourou, ka ora te manuhiri
With your food basket and my food basket, the visitors will be cared for.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao -
NZ forges fruitful partnership with Paraná state, Brazil’s education powerhouse
Following a visit to New Zealand universities in September by a delegation of authorities from Paraná state, Brazil, the Latin America Centre of Asia-Pacific Excellence organised a reciprocal trip for a group of New Zealand educational representatives to go to Curitiba, Paraná’s capital city. The purpose of the visit was for the New Zealand delegation to get a closer look at the research structure of this southern Brazilian state and discuss future pathways for collaboration between Brazilian and New Zealand students and researchers.
The public higher education system of Paraná is made up of seven state universities and three federal institutions spread across several cities, with in-person and distance learning. They are quality research and teaching institutions, with substantial scientific production capacity and academic prestige. Paraná state has a population of roughly 11 million people.
New Zealand delegation meets with representatives of the State Secretariat for Science, Technology and Higher Education of Paraná and deans of state universities.
During the meetings in the capital of Paraná, held in mid-October, there were several discussions with deans and vice-deans of state universities, representatives of the State Secretariat for Science, Technology and Higher Education and the Araucária Foundation, a state-funded institution that focuses on promoting high-level scientific research.
New Zealand delegation at the Araucária Foundation, which funds scientific research
The meetings were attended by Secretary Aldo Nelson Bona and his team; market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale; Nicole Freeman, from the Latin America Centre of Asia-Pacific Excellence; as well as representatives from 3 of the 8 New Zealand universities: Frank Bloomfield, from The University of Auckland, Leonel Alvarado, from Massey University and Jannik Haas, from the University of Canterbury.
Frank Bloomfield is deputy Vice-Chancellor, Research and Innovation at the University of Auckland. During the visit he highlighted the importance of collaborating internationally with other universities to undertake research and how one cannot conduct research in your own country alone.
"I’ve had the pleasure of leading two delegations to Brazil this year. Firstly, in April for the Faubai conference, when we also had the opportunity to talk to some professors from leading Brazilian universities. And now this visit.
“Despite our differing geographic and population sizes, the research priorities of our countries are very similar. We have heard from our colleagues here in Brazil that we have similar priorities but also similar problems,” said Frank.
“An example of this is in agriculture and how we need to think about using new techniques and new technologies such as genomics to improve our productivity in agriculture. This also applies to a whole host of different areas in which our priorities are similar including freshwater and culture, engineering, and chemical sciences, for example,” added Frank.”
- International photo roundup
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New Zealand to be Country of Honour at the China Annual Conference and Expo for International Education (CACIE) 2025
ENZ Chief Executive Amanda Malu was recently in Beijing attending the China Annual Conference and Expo for International Education (CACIE). There, as part of the announcement, Amanda gave a keynote speech at the CACIE Night gala dinner and highlighted the broad and important education links between New Zealand and China. New Zealand was previously Country of Honour at CACIE in 2015.
CACIE is the largest annual international education event for businesses and students in China. Over 20,000 visitors attended the expo, with an estimated 5,000 people in the audience at the opening plenary.
There are ample opportunities to showcase New Zealand at 2025 CACIE and leverage our COH status to raise awareness of New Zealand through a strong in-person presence, New Zealand-focused events, cultural performances and media engagements.
The ENZ team will work through peak bodies on feedback and input from the sector on the New Zealand presence and events at CACIE.
In the meantime, keep an eye on the CACIE website where the 2025 dates and conference theme will be announced soon, or reach out to your ENZ Business Development Manager if you have any questions or ideas to share.
Highlights from New Zealand’s presence at this year’s conference
Amanda met with LIU Limen, President of the China Education Association for International Exchange (CEAIE). The association is the host and organiser of the conference.
ENZ partnered with Tourism New Zealand to deliver the New Zealand Study Tours: Engaging in Quality Education and Success Pathways roundtable session which was opened with remarks by H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China. It was well attended; it became standing room only in the seminar room.
The New Zealand pavilion comprised of twelve New Zealand institutions. All eight universities, Te Pūkenga New Zealand Institute of Skills and Technology, ACG schools, Pacific International Hotel Management School, and New Zealand Tertiary College joined ENZ on the pavilion.
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Update from Immigration NZ
Improving how Immigration New Zealand processes Student Visa applications
You may be aware that Immigration New Zealand (INZ) will move student visa applications onto its enhanced Immigration Online platform in the second half of 2025.
As part of this work, INZ is designing ways to improve the experience of applicants by:
- making it clearer which type of student visa to apply for
- improving information on the evidence requirements (especially financial evidence and demonstrating genuine, or bona fide intentions) and
- improving visibility of the progress of applications.
After initial designs are developed, INZ will test these with a group of students and nominees from education provider peak bodies that include:
- Universities New Zealand
- Te Pūkenga
- Schools International Education Business Association (SIEBA)
- Independent Schools NZ (ISNZ)
- Independent Tertiary Education New Zealand (ITENZ)
- Quality Tertiary Institutions (QTI)
- English New Zealand (Private and University English Language Colleges)
This work is centred around ways customers apply for student visas, and how INZ processes these. Substantive policy change is not part of this work.
INZ's focus is on implementing key improvements for students and the sector and ensuring a successful transition to its enhanced Immigration Online platform.
