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  • StuartRobinsonColombia

  • From the CE: Introducing The Insight Story

    We are planning to release The Insight Story quarterly as a useful and timely snapshot for members of the international education sector.

    Overall, the data tells us New Zealand is well-positioned for change – despite the ongoing, devastating impact of COVID-19.

    This first issue covers four broad topics that have been top of mind for international education practitioners over the past year: how New Zealand is moving from volume to value, perceptions of international education, the transformation of international education, and the current operating climate.

    It shows good progress towards two key goals under the 2018 New Zealand International Education Strategy, which was developed with the sector.

    In particular, it is heartening to see that from 2013 to 2019, we can see a real shift from a volume model of student attraction to one of value – the courses and levels of study are changing, and the type of education providers students are choosing is broader, too.

    We’re also beginning to see more international students choosing to study in regional New Zealand, and particularly outside of Auckland city.

    The majority of the data has already been released by the Government, including ENZ. However, this is the first ENZ publication to bring together the many strands of international education to paint a picture of this complex sector.

    To read The Insight Story, head to MaiENZ. MaiENZ is a new way to access ENZ's digital services and was developed to give our industry partners easy, centralised access to our tools and services. It is free and quick to register for MaiENZ – it has a single sign-on, so one account gives you access to multiple tools.

    Ehara taku toa I te toa takitahi, engari he toa takitini.

    My strength is not that of a single warrior but that of many.

    Ngā mihi,

    Grant McPherson

    Chief Executive Education New Zealand Manapou ki te Ao

     

  • Education New Zealand’s Brand Protect our most successful brand campaigns to date

    Both campaigns exceeded previous ENZ results and were well above industry standards. These results, alongside the brand tracking research, have affirmed that global appetite for a New Zealand education remains high.

    “We have learnt that our message resonates globally with people who are now seeing New Zealand in a whole new light,” ENZ Director Brand, Clayton Foster, says.

    The second brand protect campaign – also known as Brand Protect 2.0 – ran from November to December 2020. It targeted the UK, Vietnam and Indonesia, and utilised the same video as the first campaign.

    Brand Protect 2.0 reached 47 million people and achieved a high view through rate of 33.79 percent – or one in three viewers watched the video to a meaningful extent. The overall engagement rate was also high at 29.42 percent.

    The first global brand campaign ran from July to August 2020. For a modest investment of $190,000 in Germany, Indonesia and Brazil, this campaign reached more than 30 million people across the three key markets and achieved an engagement rate of 22.35 percent. One in four people who came across this campaign watched the video to a meaningful extent.

    The Brand Protect campaigns are a key part of the Recovery Plan’s third workstream, ‘Transforming to a more sustainable future state’. They leverage the positive global sentiment towards New Zealand to keep the dream of a New Zealand education alive in-market.

  • Japan teachers

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  • Viet20Nam20Ed20Forum20audience

  • Porirua students

  • New AgentLab platform launched to support education agents

    Launched in early August, the new platform features a wide range of relevant information and updates to support education agents and consultants promoting study with Aotearoa New Zealand. This includes a calendar of agent-focused events and webinars, resources, and latest news and updates from across the Aotearoa New Zealand education landscape. 

    In 2022, Education New Zealand Manapou ki te Ao (ENZ) reviewed its agent engagement programme to ensure its offering for education agents is best placed to support the international education sector’s recovery.  

    ENZ commissioned Edified to research and evaluate its broad agent engagement programme as well as the ENZ Recognised Agency programme. Refreshing the AgentLab platform to offer agents a wider range of information about Aotearoa New Zealand education was among the recommendations of the Edified report. 

    ENZ’s Director – Sector Services, Laura Simpson, said the AgentLab platform’s refresh was guided by a need to better support all education agents, knowing the crucial role they play.  

    “We are developing the AgentLab platform with more tools and resources. We will continue to grow the platform to best serve all agents in their work to support students wanting to study with Aotearoa New Zealand. This helps us ensure that agents have access to accurate information, so they are best placed to drive international student recruitment and support the sector’s post-pandemic recovery.  

    “This is important work given our goal to grow onshore international student numbers. Rebuilding the sector to a thriving, resilient one is a major focus for Aotearoa New Zealand. We know that the relationship between education providers and agents is the primary one. So our job, set out clearly in Focus Area One of the International Education Strategy, is to make sure we support high-quality education agents in recruiting students to Aotearoa New Zealand and supporting the sector’s recovery,” Laura said.  

    The new AgentLab platform is hosted at the same address as the old site at agentlab.enz.govt.nz. It is easily accessed through the single sign-on, MaiENZ portal through which ENZ offers all its digital services to Aotearoa New Zealand’s international education sector. Existing AgentLab users will be able to seamlessly access the new site with their current MaiENZ logins.  

    The discontinuation of the ENZ Recognised Agencies (ENZRA) programme that was announced to the sector and education agents in July was also an outcome of the agent engagement review. All education agents – including former ENZRA agents – will be able to access the same level of information and resources via the AgentLab platform. The discontinuation of the ENZRA programme will not affect this. 

  • Report from GHEDEX 2022

    This year saw a welcome return to an in-person event, attracting good numbers of students and international education stakeholders. ENZ showcased New Zealand as an education partner for Oman during the “Quality in Higher Education” conference that took place alongside GHEDEX. While in Muscat, ENZ also hosted an event for Omani alumni of New Zealand universities. Twenty-eight attended, from seven universities, providing a useful networking opportunity.

    Officials at GHEDEX confirmed that as our border is reopening, New Zealand is included in the just-released Omani Ministry of Higher Education’s 2022/23 handbook for scholarships. Feedback from education agents suggests that fewer scholarship students overall are expected this year.

    Dr Nadia Kasto, New Zealand Academic Advisor for the Omani Consulate-General in Melbourne confirmed that from next year, all Omani scholarship students will be able to make their own decisions about the country and university that best suit their study needs.

    “All universities have to work very hard to promote themselves to Omani students in order to get as many students as they can.”

  • Government announcement allows longer stays for visitor visa holders in NZ

    What does this announcement mean for international students currently in New Zealand?

    • This announcement is unlikely to have any impact on international students currently in New Zealand, as most students are likely holding student visas.

    • Visitor visa holders who have not yet studied, may wish to consider undertaking a short course at an approved education provider.

    • Visitor visa holders can study short course/s (or a term at school) of up to three months per 12 month period. The extension of visitor visas does not extend how long visitor visa holders may study for.

    • Family members of students currently studying in New Zealand may benefit from the visitor visa extension if they remain in New Zealand due to COVID-19 restrictions, or otherwise choose to stay longer. Under the announcement they will also be able to apply for further visitor visas as the limit of time spent in New Zealand as a visitor has been temporarily suspended.

    Immigration New Zealand will email affected visa holders to confirm the visa extension by 5 March 2021.

    Where to go for more information:

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