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Join us for the Latin America Study with New Zealand Virtual Fair
“The fair will be a great opportunity for providers to connect with prospective students in the Latin American market, using an interactive digital platform,” says Javiera Visedo, Director of Engagement Latin America for Education New Zealand Manapou ki te Ao (ENZ).
“ENZ is seeking expressions of interest in the fair, which we are hosting in collaboration with FPP. If you are interested in participating, please fill out the Expression of Interest form by 9 December 2022.”
Invitations to register will follow in the new year.
Find out more about Latin America
Key areas of focus for ENZ in Latin America include Brazil, Colombia and Chile, and we have staff based in São Paulo and Santiago.
Close to 6,000 international students came to New Zealand from Latin America in 2019, and Brazil is our eighth largest market. Since the pandemic there has been intense activity from our competitors with many of them establishing in-country representatives, which demonstrates the importance of this region in international student recruitment.
Beyond student recruitment, ENZ also values the government and education connections with the region.
ENZ recently hosted a series of Latin America Masterclasses, which saw participants from around Latin America tuning in to watch live lectures delivered by New Zealand academics.
In June this year, Education Minister Chris Hipkins created great buzz with his visit to Brazil and Chile, part of his first international trip since the beginning of the pandemic.
Group recipients of the Prime Ministers’ Scholarships for Latin America have recently started making their way to Brazil, Colombia and Chile to participate in short study exchanges. These include several Māori led groups, supporting connections with indigenous nations in the region.
In September, ENZ attended the FPP Virtual Fair in Colombia. The fair had more than 800 visitors, with over 100 visiting the ENZ booth. There was strong interest in tertiary programmes and language studies. The virtual fair was a great opportunity to promote New Zealand as a study destination within the Latin American market.
A group of 100 high school students from Paraná State in southern Brazil had a three-month study experience this year with schools in Auckland, Rotorua, Hawkes Bay, Palmerston North, Wellington, Canterbury and Invercargill.
Brazil
In 2019, there were 3,324 Brazilian students studying in New Zealand. Being from non-English speaking countries, the majority of Latin American students will start their education experience in New Zealand studying English. Scholarships offered by the local state governments have also contributed to the presence of Brazilian students in New Zealand and in 2022, 100 students from the state of Parana in Brazil travelled to New Zealand on a 3-month exchange. The students were placed at high schools across the country and gave positive feedback about their time here.
Colombia
Colombia is New Zealand’s second largest market in Latin America, second only to Brazil. In 2019, there were 1,360 Colombian students studying in New Zealand.
In 2023, 22 students from Bogotá, Colombia, will travel to New Zealand to study during terms one and two. Most of the students will be based at schools across the North Island, with one group heading down to Nelson.
On 23 November 2022, ENZ launched the I AM NEW campaign in Spanish at an event in Bogotá, to promote a New Zealand education.
Chile
The recent CAPE LatAm ‘Celebrating 50 years of diplomatic relations with Chile’ event, hosted at Parliament, was a great example of the rich history of connections between New Zealand and Chile.
Chile is New Zealand’s third largest market in Latin America. In 2019, there were 1,193 Chilean students studying in New Zealand. The majority of Chilean students come to New Zealand to study English Language, but enrolment in schools has also been consistent, with 17% of students studying at New Zealand schools in 2019.
Flights
Latam will be resuming their daily flights to Sydney via Auckland from mid-December and Qantas is flying three times per week from Santiago direct to Sydney. Although the cost of flights is high, in line with worldwide trends, the resumption of regular flights demonstrates the high demand for the Latin America to Oceania route.
Expressions of interest in the Latin America Study with New Zealand Virtual Fair are due by 9 December 2022. You can access the online form here.
If you have any questions about the event, please contact latinamerica@enz.govt.nz
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Busy season for international education in India
The week after Prime Minister Christopher Luxon’s trade mission to India, Education New Zealand Manapou ki te Ao (ENZ) hosted the New Zealand – India Education Connect 2025 and flew the flag for higher education in New Zealand at the Asia Pacific Association for International Education Conference 2025 (APAIE).
New Zealand – India Education Connect 2025
ENZ hosted the New Zealand-India Education Connect focused on NZ universities strengthening academic and research partnerships with India. The event coincided with APAIE 2025 and was designed to align with India’s National Education Policy 2020 and support the Viksit Bharat 2047 vision.
H.E Patrick Rata welcoming attendees of the New Zealand-India Education Connect.
The inaugural session at the Connect event served as a valuable platform to provide an update on the recent high-level bilateral engagements between New Zealand and India during the Prime Minister's visit. It also highlighted the continued prominence of education as a key theme across these discussions.
The event started with high-level bilateral updates by New Zealand’s High Commissioner to India, Patrick Rata, followed by an education overview by ENZ’s Chief Executive, Amanda Malu. Immigration New Zealand also attended and provided a market update as well as conducted a workshop with a selection of Indian education agents.
The programme was strategically designed to provide university representatives with expert intelligence and insights to support the development of their India engagement strategies, aligning with the evolving priorities and demands within the Indian context.
Panel discussions featured senior government officials and sector leaders, who shared perspectives on the increasing significance of deepening education sector collaboration between New Zealand and India. They also highlighted the opportunities presented by India’s National Education Policy 2020 to further strengthen these bilateral ties.
Following the New Zealand – India Education Connect programme and ahead of APAIE, ENZ hosted its NZ Networking Reception which was attended by more than 100 guests.
APAIE 2025
Running in tandem with New Zealand-India Education Connect, ENZ coordinated the New Zealand pavilion at the 2025 APAIE Conference, held in New Delhi from 24-28 March.
The pavilion featured 11 NZ institutions including, all eight New Zealand universities alongside representatives from the Southern Institute of Technology, Whitecliffe College, and Ignite Colleges. The pavilion also had in-attendance key representative from Immigration New Zealand to support providers and stakeholders.
This is the first time APAIE has been held in India that resulted in phenomenal engagement from Indian stakeholders, especially coinciding with this year’s theme on ‘Cultivating Global Citizens for the Future: The Higher Education Imperative in the Asia Pacific and Beyond’.
New Zealand featured strongly across eight panels, with ENZ Chief Executive Amanda Malu contributing to three panel discussions on Indigenous Perspectives in the Internationalisation of Higher Education; a regional update from New Zealand and Laos; and National Strategies for International Education: Three Perspectives from Asia-Pacific. The wider New Zealand speakers led critical conversations on international collaboration, indigenous knowledge, and sustainable education practices.
Director of Engagement for India, Jugnu Roy, said the New Zealand pavilion was buzzing across the three days of the conference.
“APAIE 2025 was an incredible opportunity to connect with global colleagues, exchange ideas, and gain fresh perspectives on the future of international education. The conversations offered plenty of inspiration and practical insights to take away,” she said.
APAIE aims to advance education through enabling greater cooperation between institutions to enrich and support international programmes, activities and exchanges; and to promote the value of international education within the Asia-Pacific region.
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Around the world in five
CHINA
HSBC launches international education payment service
HSBC has launched a mobile payment system on mobile app and WeChat for Chinese international students. The service offers tuition payment with currency conversion and transfer to major global universities.
SOUTH EAST ASIA
ASEAN higher education more open to international engagement
Higher education systems in the ASEAN region, particularly Malaysia, Viet Nam, The Philippines, Indonesia and Thailand, are becoming more open for international engagement, according to a new British Council report.
US
The continuing expansion of online learning in the US
Distance education enrolments continue to increase in the US, with total enrolments of 6.36 million, which equate to nearly 31.6% of all higher education enrolments in the country.
CANADA
Ontario’s new international strategy for post-secondary education
The Canadian region has released a new strategy, Educating Global Citizens, in a bid to create study abroad opportunities for students, enrich the learning environment at Ontario’s public colleges, and build a stronger workforce by attracting more students to the region.
GLOBAL
Google invests in app to prep students for TOEFL
Google has announced its investment in an app that helps students prepare for standardised English language tests such as TOEFL. This is part of the company's investment in start-ups offering developing technologies that will broaden features offered by Google’s virtual assistant.
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A Brazil market update
This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.
In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.
Internationalising postgraduate departments
The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.
Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.
Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.
Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.
Professor Caroline Daley of University of Auckland
CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May.
For the next four years, this initiative will be the focus of the Brazilian universities.
From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.
The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.
“Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.
Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.
Future Proof campaign shows high digital demand
Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.
Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.
“This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.
“The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.
Activating media in Brazil
At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.
The journalists sought to answer two key questions:
1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?
2. How had New Zealand made international education such an important industry?
Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.
“The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said
Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:
Ask three before me
Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.Learning & teaching same word in Maori (Ako)
A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.Schools as staging grounds for tertiary study
High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.Freedom vs pets
One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.Toddlers with tools
As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.
Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future.
Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.
The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.
For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).
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