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Attention budding marketers
The first competition will be open to SSEA students from selected institutions who are currently pursuing an undergraduate programme in business, marketing and/or related disciplines. Students entering must submit a marketing strategy designed to promote New Zealand as an education destination in their own country for a 12 month period. The strategy must outline how the programme will form part of a longer three-year strategy, an indicative budget and return on investment.
ENZ will look for creative, critical and innovative strategies which demonstrate new thinking and fresh ideas in line with ENZ’s ‘Think New’ brand values. The five winning entries (across India, Indonesia, Malaysia, Thailand and Vietnam) will win an all-expenses paid four-week internship trip to New Zealand. The second and third placed entries in each country will also receive a prize.
The second competition is targeted at secondary school students in South East Asia. Students will be invited to submit a 700-word essay clearly demonstrating their take on the theme of Think New: Think New Zealand. Winning students will win a prize and have their essay published in a prominent publication in their home country. This competition aims to help students research and learn about what it would be like to live and learn in New Zealand.
Both competitions will be concluded by 30 June.
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ENZ to launch major global brand campaign, I AM NEW
As we re-enter a competitive global environment, the brand campaign will look to articulate the high quality of New Zealand’s education experience in a deliberately unique, ownable and attention-grabbing way.
This major campaign will initially run for 12 weeks, complemented by in-market activations, events, and local PR. It will feature eight students from all over the world, spanning across our education sector and regions.
Education New Zealand Manapou ki te Ao invited our eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga, kaitiakitanga, and the pōtiki spirit of youthful energy and finding a better way. Through the narratives we tell focussed on the students’ experiences and goals, we’ll explore themes such as work and career readiness, sustainability, and innovation through collaboration.
Campaign assets will be available on The Brand Lab, with reporting data to be shared regularly. We look forward to reopening New Zealand education to the world in an inspiring way that only New Zealand could deliver.
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Get your earlybird tickets for SIEBA HUI 2026
Join more than 450 school delegates, sector leaders, and education agency partners for three days of professional learning, collaboration, and connection at Under One Sky – SIEBA HUI 2026 from 12-14 May at Te Pae Convention Centre in Christchurch.
The hui is designed to strengthen international education practice and partnerships across New Zealand schools.
Agenda overview
- Day one: SIEBA HUI Agent Forum — scheduled meetings, professional development, discussion time and an evening networking event
(Education agents and schools) - Days two and three: HUI Conference Programme — sector strategy, leadership insights, practical workshops, collaboration, and awards night dinner
(schools only)
Whether you’re building new partnerships, refining strategy, or sharing best practice, the HUI offers a unique opportunity to step away from day‑to‑day demands and engage deeply with colleagues and sector leaders.
Note: The Agent Forum is sold out for schools, with limited spaces still available for agents to register.
Who can attend
- Schools
- Education agents (invited to Day one)
- Exhibitors
- Presenters
- Key stakeholders
Early bird tickets
Early bird tickets pricing has been extended to 13 March to give delegates more time to register.
Spaces are limited – early registration is encouraged.Programme updates
A dedicated Programme Updates page for the SIEBA HUI is now live, providing details of confirmed session titles and presenters. This page will be updated regularly as additional sessions are confirmed in the lead-up to the HUI.
We are currently working towards releasing the full HUI programme in early March and encourage you to check back often to stay up to date with the latest developments.
View the Programme Updates page here.
Links
- Day one: SIEBA HUI Agent Forum — scheduled meetings, professional development, discussion time and an evening networking event
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Following his own path – International student builds life, family, and community in New Zealand
Luke Qin has never been afraid of a challenge. Born in Sichuan, China, his childhood was a rich mix of classical Chinese literature, table tennis, badminton, basketball, football, and music.
Early intensive schooling means he can read, write, speak, think and dream in Chinese and draw on traditional Chinese virtues, but a desire to follow his own path, experience something new and explore education options overseas, led him to New Zealand as a high school student.
Selecting New Zealand was a relatively easy choice at the time – English-speaking, safe, ‘clean and green’ and affordable – it ticked all the necessary boxes. But his desire to test himself drew him to Christchurch because “fewer Chinese students there” meant he would have no choice but to fully immerse himself in the new environment.
And what an immersion it was. Luke credits his first years at Linwood High School as the perfect place to experience “an excellent introduction to the New Zealand way of life” and in his first year in New Zealand, he was playing on the wing for Linwood High School’s First XV rugby team!
“With a little help from All Black stars!” Luke tapped his rugby passion to enlist support for the Dragonboat Festival in Wellington from All Blacks Ardie Savea (left) and Dane Coles.
“I wasn’t very big and didn’t know the rules of the game when I arrived, but I had some wheels back then.” Luke explains. If it looked like trouble was coming my way, I’d just try to outrun it!” But he also knew he had to prove himself to his teammates. Once, while tackling his opposite wing, a strapping Samoan teammate joined in and sent them all to the ground. “I felt something hot dripping down my forehead but charged straight back into the ruck, only to be dragged off the field and sent to the hospital.” Three stitches later, he knew he had earned the respect of his teammates and become ‘one of the boys’.
Luke credits his school experience with developing his self-belief and preparing him for what was to come, through his university years and beyond.
After graduating with a Bachelor of Commerce from the University of Canterbury, he relocated to Wellington to join the banking industry, and completed a Master in Applied Finance from Victoria University of Wellington. He then continued on with his quest for lifelong learning and experience by achieving qualifications in Sustainable Finance, Te Reo Māori, Medical Co-Response, Citizen diplomacy and Urban Fire and Rescue, and volunteering for a number of causes.
His banking experience broadened, and several promotions later he joined Kiwibank in Auckland, leading the development of its International Strategy and Trade Finance offering, and working closely with NZ Inc partners to help New Zealand exporters and importers with risk mitigation and working capital funding.
Nowhere has his quest for a challenge been more evident than in his decision to become a volunteer firefighter 10 years ago.
“My younger self had been watching ‘Spiderman’ and saw Peter Parker leap into a burning building to save the day. At the time I thought, ‘I wonder if I could do that?’ Then I heard a call for volunteers from the NZ Fire Service on the radio while driving to work so decided to contact my local fire brigade in Seaview, Lower Hutt.”
“I thought I might be the first Asian volunteer in the station, but I was beaten to it by a Chinese lady.”
“The Fire Service is where you find the real New Zealand,” says Luke.
“Teachers, accountants, plumbers, builders, people from all walks of life - all bonded by the same commitment to serve their community. The camaraderie and environment was addictive.”
There, with the support of Fire and Emergency New Zealand, he completed the Sky Tower Stair Challenge with fellow firefighters from across the country to raise funds for Leukaemia and Blood Cancer New Zealand.
Scaling 1103 steps and 51 flights of stairs in full fire-fighting gear with a steel cylinder on his back was one of the most physical tests he has put himself through.
1,103 steps and 51 flights of stairs behind him, Luke was happy to complete the Sky Tower Stair Challenge - “Man of Steel” with other firefighters dressed in full gear with steel cylinders on their backs to raise funds for leukaemia and blood cancer in New Zealand.
“I have benefitted so much from all the opportunities and adventures since coming to New Zealand, especially from my volunteer roles. It’s a small way I could repay my second home for its kindness.”
“I hope I can encourage more international students and members of our diverse ethnic communities in New Zealand to become volunteers and join activities that benefit the community. There is so much we have to offer, and the reward in terms of friendships and life skills is amazing.”
From Sichuan to Wellington waterfront, leading the Dragon Dance during Chinese New Year Parade.
Luke Qin’s journey as an international student began with a desire to immerse himself in a new environment. Grateful to his family, friends, colleagues, and mentors for the opportunities and adventures New Zealand has given him, he takes pride in being able to go home whichever way he travels between his ‘little shire’ in Sichuan and ‘Middle Earth’ New Zealand.
- IEGF Recipients 2016
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NZ universities seek closer ties with Latin America
The visit built on the universities delegation which accompanied Minister Joyce on his visit to the region in April this year.
The clear takeaway from the visit was that Colombian, Brazilian and Chilean universities are very open to establishing agreements and developing joint activities with New Zealand counterparts. Specific projects discussed were student and academic mobility (in both directions), organisation of workshops with researchers, double degree programmes, partnerships to fund sandwich or full PhDs and regular webinars to provide specific information on NZ education offerings.
Meetings with agents, particularly in Brazil and Colombia, revealed an increase in the number of enquiries on tertiary education options. Agents provided very positive feedback on NZ post-study and pathway visas making NZ more attractive for tertiary education students. However, initiatives such as the EU Schengen States announcing visa free access to Colombian students from 1 December 2015 are likely to have an impact on the numbers continuing to choose New Zealand.
Javiera Visedo, ENZ Market Development Manager, ordinarily based in Santiago, is currently on a six month secondment in Bogota. Lisa Futschek, ENZ Regional Director for the Americas, Japan and Korea, says “We are keen to explore first-hand the market potential in Colombia. Indications are very positive that this is a growth market for us. But we need to significantly raise NZ’s profile and highlight NZ’s world-class education offerings, and that’s what we’re focusing on at the moment. The opening of a NZ Embassy in Bogota will provide a further springboard from which to continue raising awareness of New Zealand.”
Julia Innocente-Jones, Director Victoria International, says “This visit has reinforced the many very real opportunities for NZ universities in Latin America. Colombia in particular holds exciting potential for us. We have made good in-roads in 2015 in beginning to establish the all-important relationships with our counterparts in-market. We now need to devise a strategic plan to continue developing these relationships in 2016 and beyond.”
In addition to following up on the visit, key touch-points for NZ universities in Latin America in 2016 will be the ENZ March roadshow of marketing events, and LACHEC (Latin America and Caribbean Higher Education Conference) is being hosted in Bogota from 12-14 October. LACHEC organisers are open to hosting a delegation from NZ, including a keynote speaker for the Conference.
For information on specific outcomes to the visit, please contact:
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Around the world in five
GLOBAL
New destinations and delivery models will influence student mobility
A new report argues that international student mobility will continue to grow but will see new destinations and delivery models taking over, and partnerships between institutions will be crucial.
US
Declining international enrolment in US higher education in 2017
International enrolment in US higher education declined by nearly 4 percent between 2016 and 2017, with the decline more pronounced at graduate level in both STEM and non-STEM fields.
CHINA
China publishes more science research than the US
China has overtaken the United States in the volume of scientific research it publishes, according to a report from the US National Science Foundation. In 2016, China published 19 percent of the global total of scientific studies.
INDIA
Technical courses revamp focuses on practical learning
To combat rising unemployability and to produce work-ready graduates better suited to industry requirements, curriculum changes are being made in India to engineering and technical courses to make them more practical.
GLOBAL
Mobile graduates launch app for the ‘study abroad generation’
Student reviews of attractions, restaurants, bars and places to visit in countries all around the world have been compiled into an app to help international students navigate their host countries.
- Hero image Chile2
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Et4e registrations open
The impressive line-up of international speakers includes Frank Catalano of Intrinsic Strategy, who will bring a US-based view of edtech trends, and Hong Kong and Japan-based Allison Baum of Fresco Capital who will cover edtech investment in the high growth Asian region.
Of equally high calibre are the local speakers and panellists: Frances Valintine of The Mind Lab by Unitec will inspire delegates with her use of technology and global approach, and Education Perfect’s CEO and 2014 Internet Entrepreneur of the Year, Craig Smith, will contribute to the panel discussion on developing products and services in response to demand. Sharing tips on how to tackle export markets will be the focus for two panels made up of experienced exporters such as South Pacific Press, ADInstruments/Kura Cloud and more recent entrants to the world of exporting such as Kiwa Digital, as well as successful start-ups such as Boardingware.
The diverse and entrepreneurial edtech community is made of up education publishers, game developers, ICT companies and educationalists and the et4e conference provides great opportunities for making connections. Delegates are often on the lookout for new ideas and partners to collaborate with. An educational publisher who attended the first et4e conference in 2013 was inspired to form a new company with a game developer. In the space of two years, this has led to the launch and export of a new early childhood literacy product, Bud-E Reading.
Et4e is organised by Education New Zealand and Grow Wellington in recognition of the edtech sector’s growing contribution to export growth in international education. New Zealand’s high quality and innovative education system, combined with its entrepreneurial and creative culture, is the perfect ecosystem for the development of leading-edge edtech products and services. Huffington Post recently cited the Hamilton-based company, CodeAvengers, as one of its top ten online learning sites to watch in 2015. CodeAvengers founder Michael Walmsley Jr. will be a panellist at this year’s conference.
Educational Technology is an exciting and growing sector – it is currently worth $86 billion globally and is forecast to grow to $257 billion by 2017. Find out more about et4e 2015 and take advantage of the early bird tickets.
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Reflections from English Teachers in South Korea
In January 2024, six New Zealand teachers were selected to spend part of their summer season teaching English in South Korea as part of the New Zealand Korea FTA Partnership English Language Training Programme.
This programme is supported by Education New Zealand Manapou ki te Ao (ENZ) who assists with the teacher recruitment process. This was one of the key KNZFTA programmes recently discussed during the South Korea Government delegation visit to New Zealand late last year.
The group of six New Zealand teachers selected to teach English in South Korea in January. From left, Jane Bassett, Food Technology Teacher from Havelock North Intermediate School, Sharon Powell, English Teacher from Long Bay College in Auckland, Kara Shortland, Acting Team Leader (Bilingual) from Whangārei Intermediate School Te Tai Tokerau. Glenn Cheyne, Head of Learning Area Social Sciences from Nayland College in Nelson, Gordon Sim, Social Science teacher from Hillcrest High School in Hamilton, and Dan Greer, Social Studies/Drama teacher from Logan Park High School in Dunedin.
Kay Lee, ENZ Senior Market Development Manager – Korea, said that it was an absolute pleasure to see New Zealand teachers continue to travel to South Korea to teach English during their summer break.
“There are so many positive outcomes from the running of this cross-cultural programme for both the Korean students and the New Zealand teachers participating.
"On one hand, the students get the opportunity to hone their English language skills while experiencing the New Zealand teaching style, learning more about New Zealand, including its culture and education system. Meanwhile, while teaching English and serving as ambassadors of a New Zealand education, the teachers can immerse themselves in Korean life for a few weeks, seeing new sights, trying new food and making new friends.
Gordon, Jane, and Dan, sampling Korean cuisine at the end of the teaching day.
"Our Korean government partner for educational programmes, EPIS, has acknowledged ENZ for its significant contribution to the programme’s success through effective teacher recruitment. These positive outcomes are testament to the strength of our NZ-Korea Government-to-Government partnership,” added Kay.
Upon their return to New Zealand, two of the teachers who are trained in teaching English as a Second Language (ESL), shared their experiences with ENZ. Read on to hear about the reflections from their two weeks abroad....
Jane Bassett (지안 (Jian) from Havelock North Intermediate School with her students.
Jane Bassett is a Food Technology teacher at Havelock North Intermediate School and said that the experience of exchanging cultures whilst teaching in an overseas classroom environment was an absolute privilege.
“Our students were aged 14 – 17 years old and came from all over South Korea with family backgrounds in the Agricultural and Fisheries industries. Each student had been awarded a scholarship from the Korean government to attend the two-week intensive English programme organised by the Hyundai Research Institute.
"The Institute went above and beyond in their efforts to ensure an incredible experience for both the students and our group of teachers.
“The teaching programme included a wide range of modules and as well as English grammar, we covered lessons on New Zealand culture, history, tourism, agriculture, sports, famous New Zealanders, and school life. My class was also exposed to the New Zealand Technology curriculum and was tasked with developing a new snack product. As part of the project, I introduced them to several New Zealand snacks and Kiwi classics such as WeetBix, Marmite and Watties Baked Beans, to varying degrees of enjoyment!”
Students were encouraged to speak in English throughout the day via fun-games, readings, conversations and plays so that the teachers could fine-tune their English to help them become more fluent with more natural English phrasing.
"We also explained aspects of Māori culture and the significance of pepeha (way of introduction). The students, who were from agricultural and fisheries backgrounds, were quickly able to identify their own awa (river) and maunga (mountain), showing their own personal connection to their land.”
Jane said that a personal highlight was being able to spend her birthday in Seoul learning about Korean cuisine through a cooking class on kimchi making and tea ceremony in a traditional house. She admitted that this was an appropriate birthday experience for a New Zealand Food Technology teacher!
She summed up the experience by saying that the group of teachers gained a greater understanding of cultural diversity and appreciation of the challenges learning English poses for new learners, learnings which they will take home with them.
“We really hope that our students will remember their experience as fondly as we will and that they will look to study and visit New Zealand in the future.”
Drama and Social Studies teacher, Dan Greer, of Logan Park High School with three of his students.
Dan Greer, is a drama and social studies secondary school teacher from Logan Park School in Dunedin. He joined Jane as one of the six teachers selected to travel to South Korea, his second experience as an English language teacher in South Korea, having taught in Ulsan 12 years ago.
“I had such an amazing time participating in the Hyundai Research Institute’s programme. It was great to have other quality teachers on this experience with me and we were able to work together, mixing up the style of teaching and activities. I had the more beginner level class, and as a drama teacher we added games to my traditional English teaching. The students really enjoyed it, and it gave them more confidence to give things a go”.
Dan reflected on the fact that there was one practice of teaching English in Korea that he had often thought was a little unfair, that being the naming of Korean students with English names.
“As an English teacher in Korea, you are often asked to name Korean students with English names. Sometimes this is because they want them, sometimes it is because they ’have’ to, and for many it is because westerners find Korean names hard to pronounce. I have named nine children in my life, one being my daughter and the other eight have been my Korean students”.
Dan used this practice as a topic of discussion in class one day and shared his opinion that it had not always felt right to him as he felt that if Korean students were taking the time to learn the English language, that teachers should make an effort in return.
He then asked his students whether English teachers should have Korean names. This prompted them to ask many questions about Dan including who he is when he is not “Dan the teacher”, his whakapapa, and the meaning of his name in English.
Dan said “You can imagine my surprise when my students were all waiting for me when I arrived the next day. One wonderful student then stood up and using perfect English gifted me a Korean name. I was no longer just “Dan the Teacher,” but also now 도혁 (Dohyuk), which meant I was ‘leading them to a bright path’.
“This was such a humbling experience that I will cherish forever. For me, this is what makes teaching and life so special,” added 도혁 (Dan).
If the Korean organisers decide to run the NZ-Korea FTA Partnership English Language Training Programme in the future, ENZ will continue to share the applications with NZ school teachers through the Asia NZ Foundation and Schools International Education Business Association (SIEBA).
