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  • University launches global brand

    The focused work to create Massey University Worldwide was supported by $150,000 funding through Education New Zealand, as part of the government’s strategic initiatives to increase the volume of offshore education delivery by New Zealand providers.

    The new brand was launched in Wellington on 25 February, at a function including the representatives of 11 embassies.

    Massey University Worldwide aims to connect and expand the institution’s existing distance learning and transnational activities, which have included partnering with the Singapore government on food technology training, delivering postgraduate programmes for the Royal Brunei Armed Forces, and a blended programme for South Asian veterinarians and public health professionals.

    Vice-Chancellor Steve Maharey says Massey University Worldwide is a natural extension for Massey.  As one of the first universities in the world to launch distance and online learning, Massey has developed strong relationships around the world over many years.

    He says the work to create a strong brand for transnational education came in response to “rapidly growing demand for high quality programmes delivered by internationally focused universities in the student’s own country”.

    “Massey University Worldwide expands our teaching and research activity internationally helping to secure tertiary education as a major export earner for New Zealand.”

    Programmes the university aims to grow under the brand’s umbrella include high quality niche offerings in Massey’s key areas of expertise such as agriculture, business studies, emergency management and design. The university will further develop online programmes to align with international student’s current requirements, making use of emerging technology and delivery platforms such as Massive Open Online Courses (MOOCs), as well as working with New Zealand businesses based offshore to build capability, and to bid for more internationally funded research.

    Mr Maharey says it’s exciting to be working at the heart of transformational change in New Zealand’s education industry.

    www.massey.ac.nz/worldwide

  • Ministerial visits to Asia shine light on education

    In China, Prime Minister John Key’s trade and diplomacy mission included the delivery of a speech at China Agricultural University in Beijing, and an interview with Hurun Report focused on the high quality of New Zealand education. This monthly publication is a leading luxury magazine in China. 

    Also in Beijing, Food Safety Minister Nikki Kaye attended a Massey University graduation celebration at the New Zealand Embassy. The nine Chinese graduates had completed a unique World Bank-funded "One Health" programme, integrating veterinary and medical specialist topics in a single curriculum as a measure against pandemics. Four graduates completed a Master of Veterinary Medicine (Biosecurity) degree and five completed a Master of Public Health (Biosecurity), in a programme delivered over a year in New Zealand and China.

    International education was a focus of Tertiary Education, Skills and Employment Minister Steven Joyce’s visits to Indonesia and Viet Nam in March. In Indonesia Mr Joyce opened the New Zealand Education Fair in Jakarta, met key Indonesian ministers including the Vice-Minister of Education, and hosted a New Zealand gala dinner with guests from the food, beverage, tourism, education and energy sectors. 

    While in Jakarta, Mr Joyce also witnessed the signing of a Memorandum of Understanding between Auckland UniServices and the Indonesian Geothermal Association to develop specialised geothermal training courses held in New Zealand and Indonesia. This followed his delivery of the keynote speech at the Indonesia New Zealand Renewable Energy Forum. 

    In Viet Nam, Mr Joyce attended a seminar with education agents, and delivered a speech focused on transnational education partnerships at the University of Economics Ho Chi Minh City. 

    In the same month, Malaysia was hosting a New Zealand delegation led by Minister of Maori Affairs Dr Pita Sharples, as special guests for New Zealand Week 2014. This festival, Lima Mata Ikan, in particular celebrated the cultural linkages between New Zealand and Sarawak. The Borneo Post International Education Fair was held in Kuching during this week.

    The announcement of the signing of the MOU between Auckland UniServices and the Indonesian Geothermal Association in Jakarta can be seen on the Beehive website.

    The gala dinner speech in Jakarta given by Minister Steven Joyce is here.

  • Full house fairs

    The fairs in Santiago, Sao Paulo, Rio de Janeiro and Beijing, as well as New Zealand fairs in Surabaya and Jakarta in Indonesia, were all characterised by big crowds, with lots of keen interest shown by prospective students. 

    The prize in the round went to Beijing, where the New Zealand exhibition was awarded ‘best pavilion’ by the organisers of the China International Education Exhibition Tour (CIEET).  CIEET is acknowledged as China’s most influential international education fair ¬– the October 2013 tour attracted 443 education institutions from 32 countries, and over 40,000 visitors. Numbers were high again this year: on day one of the Beijing event, Education New Zealand staff handed out 1200 brochures. 

    We applied a bit of ‘Think New’ to our fair programme in Latin America this year. Innovations introduced in Chile included partnering with a reputable local education media/expo company to run a New Zealand only fair, which produced real improvements in the number and quality of student attendees. This bodes well for the coming fair in Bogota, Colombia. In Brazil we attended the FPP Edu-Expo commercial fairs in Sao Paulo and Rio de Janeiro and the New Zealand pavilion at both fairs was really popular.

    Another innovation was to host a live feed from two Brazilian bloggers currently studying in Dunedin (between them this pair have an online following of several million). The sessions with Caio Komatsu and Luana Mazotti at the New Zealand stand ¬in Sao Paulo attracted a lot of attention, with the second sitting extended from 30 minutes to an hour to accommodate all the questions from students at the booth.  

    In Indonesia, the New Zealand Education Fair in Jakarta was opened by the Minister of Tertiary Education, Skills and Employment Steven Joyce. The official launch, accompanied by a cultural performance by Te Puia, was well attended by over 20 media organisations, including national and cable television.

    A new aspect of the Jakarta fair was an alumnus presentation, by a graduate of Takapuna Grammar School and Auckland University. Vikra Ijas held a large audience in thrall with a humorous presentation on ‘The seven hardest things about living in New Zealand for Indonesian students’. With a closing endorsement “Life is about choices, I made the right one” it was a high value addition to the fair programme, the organisers believe.  

    Student numbers were high in Jakarta and in the fair in Surabaya the day before, with lots of the attending institutions commenting on the increased numbers of high quality prospective students, and greater awareness of New Zealand as a preferred study destination. 

    Next up: 

    March closes with events in Kuching, Malaysia (where New Zealand Week festivities are keeping Kiwis in the spotlight in lots of ways), and Shanghai and Guangzhou, China. In April, the fair round kicks off in India and in the Gulf states.

    Hyderabad fair advisory

    If you’re interested in The Hindu Education Plus fair in Hyderabad on 27 April, please get in touch with the organisers directly. Due to space restrictions we will run only a standalone ENZ booth. If you want to participate please contact event organisers directly: www.thehindu.com/features/education/article5339215.ece.
     

  • APEC card: streamline your travel

    The APEC Business Travel Card provides holders with streamlined access to 20 participating Asia Pacific Economic Cooperation (APEC) economies. This includes many important student recruitment markets, such as China, Hong Kong, Chinese Taipei, Malaysia, Korea, Thailand, Japan, Philippines and Vietnam. 

    As a cardholder, you will enjoy: 

    • express immigration clearance through special APEC lanes on arrival and departure

    • no requirement to apply for visas or entry permits

    • multiple entry to participating countries for a stay of at least 59 days on each visit. 

    The card is valid for three years and is based on a unique electronic pre-clearance system. The card is used in conjunction with your passport, so you need to apply for a new card when you receive a new passport. 

    For more information, including on how to apply, go to Immigration New Zealand.

  • Beyond the Summit: the world visits New Zealand education

    The Summit is co-hosted by New Zealand, the OECD and Education International. It draws together representatives of the highest achieving and fastest improving education systems in the world, as measured by the OECD through the Programme of International Student Assessment (PISA) survey. Invited attendees include Ministers of Education, teacher leaders, and heads of national teachers’ unions.  

    The theme for the 2014 Summit is ‘Excellence, Equity and Inclusiveness – High quality teaching for all’.

    On either side of the Summit, the delegations have opportunity for bilateral meetings with government leaders and officials in Wellington and also for visits to peak bodies and education providers. These include a chance to see how education is delivered on an urban marae in Auckland, and how Christchurch schools and early childhood education centres are responding to the post-quake challenge.

    Government officials across various agencies are working together to support the visits by the international delegations, which include education leaders from Hong Kong, Japan, Germany, Poland, Singapore, the Netherlands, UK, USA, Canada, Denmark, Estonia, Finland and Sweden. There are also invited observers coming from Niue, Samoa, Tokelau, Tonga, Vanuatu, Cook Islands and Solomon Islands.

    For more information about the International Summit on the Teaching Profession, see the ITSP webpage. 

  • Ministerial visits to Asia shine light on education

    In China, Prime Minister John Key’s trade and diplomacy mission included the delivery of a speech at China Agricultural University in Beijing, and an interview with Hurun Report focused on the high quality of New Zealand education. This monthly publication is a leading luxury magazine in China. 

    Also in Beijing, Food Safety Minister Nikki Kaye attended a Massey University graduation celebration at the New Zealand Embassy. The nine Chinese graduates had completed a unique World Bank-funded "One Health" programme, integrating veterinary and medical specialist topics in a single curriculum as a measure against pandemics. Four graduates completed a Master of Veterinary Medicine (Biosecurity) degree and five completed a Master of Public Health (Biosecurity), in a programme delivered over a year in New Zealand and China.

    International education was a focus of Tertiary Education, Skills and Employment Minister Steven Joyce’s visits to Indonesia and Viet Nam in March. In Indonesia Mr Joyce opened the New Zealand Education Fair in Jakarta, met key Indonesian ministers including the Vice-Minister of Education, and hosted a New Zealand gala dinner with guests from the food, beverage, tourism, education and energy sectors. 

    While in Jakarta, Mr Joyce also witnessed the signing of a Memorandum of Understanding between Auckland UniServices and the Indonesian Geothermal Association to develop specialised geothermal training courses held in New Zealand and Indonesia. This followed his delivery of the keynote speech at the Indonesia New Zealand Renewable Energy Forum. 

    In Viet Nam, Mr Joyce attended a seminar with education agents, and delivered a speech focused on transnational education partnerships at the University of Economics Ho Chi Minh City. 

    In the same month, Malaysia was hosting a New Zealand delegation led by Minister of Maori Affairs Dr Pita Sharples, as special guests for New Zealand Week 2014. This festival, Lima Mata Ikan, in particular celebrated the cultural linkages between New Zealand and Sarawak. The Borneo Post International Education Fair was held in Kuching during this week.

    The announcement of the signing of the MOU between Auckland UniServices and the Indonesian Geothermal Association in Jakarta can be seen on the Beehive website.

    The gala dinner speech in Jakarta given by Minister Steven Joyce is here.

  • Think New in translation

    The Brand Lab online marketing toolkit run by Education New Zealand (ENZ) for industry users now includes over 200 individual pieces of marketing material in these languages: Chinese, Thai, German, Spanish, Portuguese, Japanese, Korean and Vietnamese. 

    That means there are translated versions of 11 posters, 3 brochures, various advertisement templates and the ‘New Zealand education story’ videos (subtitled).

    ENZ International Marketing Director Rachel Winkel says the translations truly internationalise the Think New brand, introduced in 2013. 

    “The brand and its supporting materials were designed to better promote New Zealand education internationally. The idea behind developing these resources is to build awareness of New Zealand education internationally – who we are and what we offer as a country – which paves the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.”

    Rachel Winkel says the translation project was “quite a big” undertaking that is expected to markedly strengthen the value of the free marketing toolkit to industry users. 

    “The Brand Lab is already proving really useful to education organisations. We have over 1,100 registered users now, and that is steadily rising every month, along with the number of downloads of materials from the site.

    “It is great to see lots of the ‘Think New’ material in use at fairs and in other recent marketing initiatives by industry – it means we are building a shared foundation of awareness of New Zealand as a ‘go to’ education destination.”  

    Having translated material available was the obvious next step for The Brand Lab, she says. 

    “It’s all about making it easy for education institutions and agents to reach out to audiences in their own languages.”

    Phase two of the translation project is underway, involving the creation of digital assets for different markets, in the form of web banners in a range of popular sizes.

    The Brand Lab use is free for organisations involved in New Zealand international education. 

    You can access the translated marketing collateral, as well as the existing English versions and hundreds of photos, on The Brand Lab.

  • New Zealand universities feature in Chinese TV series

    All About Going Abroad is a television series that introduces overseas university education to its international audience. The series covers aspects of student and academic life, including learning facilities, social and sporting activities, key programmes and city life. Four to five episodes will be produced as a result of the crew’s visit to New Zealand. 

    The opportunity was facilitated by Education New Zealand’s China team and offered to all New Zealand universities, with the University of Auckland, Auckland University of Technology, Massey University and Victoria University of Wellington deciding to get involved. 

    Alex Grace, ENZ’s Regional Director for Greater China, says the series is a great way to raise New Zealand’s profile with a large audience.

    “China is New Zealand’s leading source country for international students but, despite this, New Zealand is still quite poorly understood as an education destination. We’re delighted our institutions were able to take up this opportunity to introduce themselves and their offering in much greater depth.”

    International Channel Shanghai has a global audience of 9 million. The New Zealand-focused series is due to be broadcast in October.

  • China hears our creative story

    Well-known author Emily Perkins addressed student audiences at Fudan University and Shanghai International Studies University in Shanghai; and Sun Yat-sen University and Guangdong University of Foreign Studies in Guangzhou.  

    Emily is the author of four novels, including The Forrests, and Novel About My Wife, and a collection of short stories, Not Her Real Name. She is also currently Senior Lecturer at the International Institute of Modern Letters at Victoria University of Wellington.

    She spoke from her own experience as a student, artist and creative writing tutor. This included talking about the support within New Zealand education for innovation and creative thinking, and the ways students are encouraged to discover their full potential and equipped with the knowledge and skills to achieve it.

    Emily proved a popular speaker, with ready audience participation in question and answer sessions around creative writing and the New Zealand education style.  Questions were sophisticated, and showed keen interest in writing technique and story construction, as well as the creative process. 

    Education New Zealand regional director Alexandra Grace says Emily’s tour was hugely successful. 

    “We need to be doing a lot more showcasing of excellence to tell our education story, and to think creatively about how we do this,” says Alex.  

    “Emily is a great ambassador not only for New Zealand literature, but also for New Zealand education, and certainly the students responded warmly to Emily’s exemplification of New Zealand’s teaching style.”

  • Research funding available for China edu-tourism research

    The China Market Information Programme is administered by the Ministry of Business Innovation & Employment (MBIE). It offers dollar-for-dollar support for businesses keen to research improved offerings in this area. 

    The aim is to assist tourism and related businesses to better target and develop products and services for our second largest and fastest-growing visitor market. 

    To be eligible, the research needs to be new, seek to understand the China visitor market better, have a product and/or service development focus, and target one or more of the higher value segments of the market. These segments include the tourism overlap with education services. 

    The programme opened in October 2013, and has allocated funding of $1.6 million over two years. It invites applications from a wide range of co-investors, who can be individual businesses or research syndicates (based on region, itinerary, supply chain or a ‘special interest’). 

    For more information about the China Market Information Programme, see the MBIE website. 

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