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• Kiwi fashion talent on show at New Zealand Fashion Week in Malaysia

  Students from Massey University, Otago Polytechnic, Bay of Plenty Polytechnic, Whitieria Community Polytechnic, WINTEC and Christchurch Polytechnic Institute of Technology (CPIT) are competing.

  They worked ‘virtually’ in pairs with their Malaysian counterparts to create four distinct outfits, which will be judged by leading New Zealand footwear designer Kathryn Wilson and Malaysian celebrity designer Bill Keith. Each collection will be based on the theme of ‘rejuvenation’ and be inspired by the rebuild of Christchurch city - this year the Week’s theme is the reconstruction of Christchurch.

  The second annual New Zealand Week (11-15 March) in Kuala Lumpur aims to raise New Zealand’s profile in Malaysia including in investment, tourism and education. The week coincides with major education fairs in Kuching, Penang and Kuala Lumpur which will have a strong presence from New Zealand education institutions.

  It is being branded RESTART to raise awareness, and attract Malaysian involvement, in Christchurch’s reconstruction.

  Education New Zealand developed the Virtual Re-Start Fashion Competition to showcase the quality of New Zealand fashion institutions and attract the attention of Malaysian students, encouraging them to come and study in New Zealand.

  More than 2000 Malaysian students studied in New Zealand last year. “The competition is an amazing way to showcase both New Zealand and Malaysian talent, and the fabulous opportunities made possible through the infusion of education and cultural diversity. It’s great to see Education New Zealand using creativity to market New Zealand education. These students represent the next generation in the fashion industry so I am really excited to see what they come up with,” says Kathryn Wilson.

  For New Zealand Week, Education New Zealand worked closely with the Ministry of Foreign Affairs and New Zealand Trade and Enterprise. Seminars will also be held to promote South Island tourism and investment in the Christchurch rebuild.

   

   

• Upcoming VAC openings in Jakarta, Singapore and Bali

  From 18 March in Indonesia, and 25 March in Singapore, Immigration New Zealand offices in Jakarta and Singapore will no longer receive visa applications.
  
  All applications that were previously received by these offices should be sent by mail or courier to the New Zealand Visa Application Centre (VAC) in Jakarta from 18 March, or Bali from 22 April, and from 25 March in Singapore.
  
  Applications can be submitted to the relevant VAC by mail or in person.
  
  INZ has more information, including contacts and fees, here.

• Another 100 Chilean students to arrive in July

  The 100 students will arrive in New Zealand in July and will study at schools around the country.
  
  Prime Minister John Key, who was in Chile leading a trade mission of New Zealand businesses, says there is the potential for the announcement to “lay the foundations for a regular study programme in New Zealand for high-achieving Chilean students”.
  
  Education New Zealand’s Santiago office helped secure New Zealand’s place as the country of choice to pilot the “Penguins without Borders” programme and its extension. The programme’s name comes from the traditional black and white Chilean school uniform.
  
  Last year New Zealand was the first country to be selected by the Chilean Government for the programme.
  
  Mr Key said “New Zealand’s selection as the pilot country for this programme speaks volumes for the high regard in which our education system is held”.

• Sports education opportunities opening up in India

  India’s Delhi University women’s football team training with the Asia Pacific Football Academy at Lincoln University is an early example of growing activities between India and New Zealand sports education providers.

  While the Delhi University project is helping building connections at institutional level, there are opportunities emerging across a range of sports education and related disciplines.  

  According to one recent industry report, sports spending in India is outpacing the country’s relatively high economic growth rates.

  India’s Ministry of Youth Affairs and Sports (MYAS) has a focus – and a NZ$370 million annual budget – to develop sports in India.

  Every Indian school with more than 100 students is expected to employ a part-time physical education (PE) instructor. When this legislative requirement is fully implemented, millions of physical education instructors and teachers must be trained or up-skilled.

  The Indian government has also said it will setup sports institutes, with private sector support, in every district of the country. Private sector involvement in sports education is on the rise.India is also broadening the types of sports it plays.

  The first edition of the Elite Football League of India (EFLI) kicked off late last year - matches were beamed to 70 million homes across India.

  Based on the current trends in India, and interest from the Indian system, the following disciplines and areas could be explored for opportunities in India:

  • Sports management

  • Physical education in schools

  • High performance centres

  • Sport science and medicine.

  Education New Zealand’s New Delhi office helped Delhi and Lincoln universities and the Asia Pacific Football Academy get their partnership underway.
  For more information contact: Dr Shruti Jain, Project Coordinator, Education New Zealand, New Delhi.

   

• CPIT graduates share honours in ENZ’s Virtual Re-Start Fashion Competition

  Christchurch Polytechnic Institute of Technology (CPIT) fashion graduates Phoebe Ratcliff-Reid and Melissa McIndoe, with their Malaysian counterparts from Raffles College and the Malaysian Institute of Arts, won first and second prize in Education New Zealand’s New Zealand Week fashion competition held in Kuala Lumpur this week.
  
  Fittingly, the fashion collection was based on the theme of ‘rejuvenation’ and inspired by the rebuild of Christchurch city.
  
  Along with CPIT, students from Massey University, Otago Polytechnic, Bay of Plenty Polytechnic, Whitieria Community Polytechnic and WINTEC took part. They worked ‘virtually’ in pairs with their Malaysian counterparts to create four distinct outfits.
  
  Education New Zealand developed the Virtual Re-Start Fashion Competition to showcase the quality of New Zealand fashion institutions and attract the attention of Malaysian students, encouraging them to come and study in New Zealand. More than 2000 Malaysian students studied in New Zealand last year.
  
  The winners were:
  •    1st prize
  Phoebe Radcliff-Reid (CPIT)
  Kathryn Lagrosa Rao (Raffles College of Higher Education)
  
  •    2nd prize
  Melissa McIndoe (CPIT)
  Liew Chee Yeng (Malaysian Institute of Arts)
  
  •    3rd prize
  Hannah Shand (Massey University)
  Moto Keek Wen Han (Raffles College of Higher Education)

• Latest levy data released

  As many expected, the 2012 figures confirm a decline in international student enrolments since 2011. Although enrolment numbers fell by 6 percent (5,665), the report also shows that tuition fees from international education increased by $13.4 million, up 2 percent.

  While these are the headline numbers of the report, a more complete picture is revealed by looking at the report in more detail. For instance, while there has been a 5,665 decrease in enrolments, certain sectors have been impacted more than others. Private Training Enterprises (PTEs), mainly non-funded, experienced a drop in enrolments of 5,102. However, Institutes of Technology and Polytechnics (ITPs) saw a 4 percent increase in enrolments, although the numbers, 434, are modest.

  Canterbury is suffering reduced student enrolments due to the earthquakes, an important factor in explaining the national numbers. There were 2,979 fewer students – a 31 percent drop – enrolled with Canterbury education providers in 2012.

  The ongoing effects of the rising New Zealand dollar are also hurting the industry, and it is important to note that other providers of international education are experiencing similar trends. Australia, for example, has experienced a similar decline in international student enrolments, with their numbers down by 7 percent in 2012.

  We need to improve our understanding of what factors drive student choices in our key markets. To this end, much of Education New Zealand’s current work is focused on how students and their families decide on where to undertake their course of study, and the factors that influence their decision.

  This research will allow Education New Zealand to provide you, the industry, with detailed information that is current and relevant. We can then work together to develop programmes and initiatives to increase the demand for what New Zealand has to offer.

  There is much work to be done. A willingness to take a different approach is essential if we are to grow our industry.

  We will provide more analysis of the data in next week’s edition of our e-news, International Education News. Some of the key information from the report is included below.

  Kind regards,  

  

  Grant McPherson

  Chief Executive Education New Zealand    

  Enrolments: There was a 6% drop (from 98,660 to 92,995 in international student enrolments) in 2012. The main results were:

  • Schools (down 3%), universities (down 2%), funded PTEs (down 6%), non-funded PTEs (down 13%)

  • Canterbury numbers down 31% (a reduction of 2,979)

  • Chinese enrolments up 5% (now 27% of all international students)

  • Japan (number 4 market in 2012) enrolments up 3%

  • Saudi Arabia (number 5 market) down 26%

  • South Korea (number 3 market) down 19%

  • India has overtaken South Korea as our second biggest source of students

  • ITP enrolments up 4%

  Tuition fees: There has been an overall $13.4 million (2%) rise in international education tuition fees in 2012, but the results varied according to sector:

  • Universities (up 6%), ITPs (up 5%) and funded PTEs (up 7%)

  • Schools (down 19%) and non-funded PTEs (down 9%)

  

  

  

• Chile announces 500 more ‘penguins’

  In the last edition of International Education News we reported that Chile’s Economy, Development and Tourism Minister, Pablo Longueira, had announced that the pilot scheme for the ‘Penguins without Borders’ scholarship programme that brought 40 Chilean students to New Zealand in January, would be widened to 100 for terms three and four of this year.
  
  Things have progressed since then, with Minister Longueira announcing during his current visit to New Zealand that 500 more ‘penguins’ (so called, due to their distinctive black and white uniforms) are coming to New Zealand.  The first group of 250 ‘penguins’ arrives in July to live and study in towns and cities around New Zealand for two semesters. A further 250 will arrive in January 2014.
  
  New Zealand was the only country chosen to pilot the scholarship programme, but this announcement may help secure New Zealand’s place as a regular destination for these high-achieving students.

• More analysis of latest international student enrolment data

  

  The 2012 Export Education Levy data contained mixed news across sectors, and from some of our key international markets. While the number of international student enrolments is down overall, importantly the value of the industry, as measured by international fees earned, has increased by 2 percent and this is a significant result.
  
  Education New Zealand is committed to working with each sector of New Zealand’s international education industry to support institution’s needs and priorities to enable industry-led growth. We have a strong programme of work underway in 2013 to achieve this.

  Schools

  

  For all schools, international student numbers declined 0.3% to 15,643 students in 2012 compared with 2011

  • Primary and intermediate enrolments were down 3.3%

  • Secondary, composite and special enrolments fell 0.3%.

  • But value has remained more or less static over the past five years

  • South Korea and China make up half the international education market for this sector

  South Korea was down 15% for schools in 2012. Why?

  • South Korean Government moves to provide more English language tuition in Korea

  • Foreign providers setting up in Korea

  • Christchurch earthquake

  • Economic factors in markets

  • High NZ dollar.

  China shows strong growth

  • In 2012 there was a 20% increase in Chinese school international student numbers

  • Chinese first-time visa applications are up, particularly for contributing, composite and special schools.

  Japan is emerging as a growth market

  • Japanese school international student numbers rose 23% in 2012

  • ENZ regards Japan as a market worth further exploration, particularly for school partnerships.

  Universities

  

  Universities earned $308.9 million in international fees in 2012, an increase of 5.5%

  • There are fewer international students, but they are higher value.

  International university student numbers fell 5.2% - a decline of 980 students

  • Indian international students accounted for more than 40 percent of the decline.

  • There was a small increase in numbers of Chinese international students (universities’ biggest and most valuable market). This suggests that New Zealand’s most important international education market is performing well

  • Japanese international student numbers almost doubled

  • Saudi numbers are falling due to a halt in new intakes for Saudi scholarship students in 2012

  • Universities have seen overall international student numbers fall since 2004 despite ongoing growth in the global market for international students

  • Capacity exists and there is scope for recovering market share in the university sector.

  Figures for individual universities are not yet available but we believe about a quarter of this decline can be attributed to a fall in enrolments at Canterbury and Lincoln Universities due to earthquakes

  Universities have strong commitment to internationalisation, partnering with institutions in a variety of markets.

  Institutes of Technology and Polytechnics (ITPs)

  In 2012 ITP fee income was up 4.9% from 2011 - overall revenue for the sector has increased almost 50% since 2007

  International student numbers rose 7.1%; EFTS were up a corresponding 3.4%. ITPs was the only sector to see a rise in numbers and EFTS  

  India and China make a combined 57.6% of all ITP international enrolments:

  • Numbers are up or holding for all major markets

  • There were small declines in South Korea and Saudi Arabia

  • Saudi numbers are falling due to a halt in new intakes for Saudi scholarship students in 2012

  • China remains relatively strong

  • ITPs are encountering strong competition in India from traditional competitors Canada and Australia

  • ITPs want to diversify their exposure to India and China with new market development in the Middle East, Sri Lanka, Nepal, Indonesia and the Philippines.

  Private Training Establishments (PTEs)

  

  PTEs (non-SDR)

  Enrolments at non-SDR PTEs (mostly English language schools) fell 13% in 2012

  • English language schools down 17%.

  • Tuition fees were down 9 % to $105.1 million

  • The decline in English language schools likely to be linked to the rising value of the NZ dollar. International language travelers are known to be price sensitive; also an area of intense international competition.

  This fall, which has been happening for two years, is of concern because ESOL students often move on to further academic study

  Why down:

  • Affordability – the high NZ dollar

  • Greater provision of English language tuition in South Korea

  • Saudi Arabia – fewer new Saudi scholarships

  • New immigration policy – changes to work rights for L5 and 6 diplomas introduced in April 2012

  • Competition from other our key global competitors.

  PTEs (SDR)

  • Enrolments at SDR PTEs (mainly vocational education training institutions) were down 6% in 2012

  • Tuition fees were up 6.4% to $99 million

  • Internationally, demand is growing for high quality vocational training

  • Some of our competitors (eg. Australia) have tightened up student immigration criteria for vocational training.

• Stephen Fleming Live Facebook campaign launched in India

  The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.
  
  The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.
  
  Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.
  
  All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.
  
  We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.
  
  The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.
  
  The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

• Los Angeles VAC opens next week

  All applications that were previously received by this office should be sent or delivered in person to the New Zealand Visa Application Centre (VAC) in Los Angeles.
  
  For more information on the Los Angeles VAC, visit the Immigration New Zealand website.