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ENZ Agent Seminars in China make a strong impact for rebuilding connections
China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.
Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.
In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.
Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance” in a post-event survey.
Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.
Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.
To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.
Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.
In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for success” covered:
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The key drivers of the consumer
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China’s media/digital/social media landscape
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The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included)
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ENZ’s China local marketing plan.
Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab.
ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai event. A big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors.
Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.
Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.
87.5% of New Zealand education providers also said that “attendance at the seminars was either “very valuable” or “valuable” for their organisation.”
The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering.
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Growing offshore interest in NZ through onshore ‘Famils’
‘Famil’, short for ‘Familiarisation’, are visits organised to literally familiarise invited groups of people with a product, or in our case, New Zealand as an international education destination. The intended purpose is that those who attend famils will become valuable advocates for a New Zealand education and therefore drive preference for New Zealand in market.
During Covid-19 these visits were stopped due to border closures. Now that borders have been fully open for some time and our international education sector is recovering, this summer provided the perfect opportunity to show off New Zealand, including our regions and unique culture, and the wide range of educational and experiential offerings to representatives from various international markets.
The summer of showcasing New Zealand started in November with two media famil groups from India and Viet Nam. This was followed by three groups of education agents from Brazil, Germany and South Korea visiting in March and most recently, a famil co-hosted by ENZ and Air NZ bringing Japanese school teachers to regions in the North Island. ENZ subsidises these programmes with other costs covered by participants, regional economic development agencies, and education providers.
The University of Otago provided a campus tour with a Korean student and didn't miss the opportunity for a classic picture with its famous Clock Tower.
ENZ’s General Manager International, Lisa Futschek said that careful planning goes into facilitating these visits to ensure the famil groups are exposed to a range of subsectors that are relevant to the visiting country while also leveraging the visits to benefit as many providers as possible.
“While we’d love to showcase every New Zealand provider, this is obviously not possible. Much consideration is given to the source market and to the subsectors that we know are popular with that country.
“This ensures we are targeted in our approach and our visitors go back to their countries equipped with the most relevant information that helps build that pipeline of future students," said Lisa.
The Brazilian agents attended a networking event hosted by AIS for Auckland-based English Language providers.
“We also look for opportunities in which we can make introductions to several providers in one go. For example, a networking function was held at Auckland Institute of Studies (AIS) with Auckland-based English Language Schools invited to meet the agents from Brazil, cultivating many new connections while strengthening existing ones,” added Lisa.
As well as showcasing the various subsectors, promoting the destination is also hugely important and famil itineraries also include time spent seeing what the regions have to offer international students. This is often organised with the help of the regional economic development agencies.
A perfect example of cross sector collaboration was seen in Ōtautahi Christchurch where Christchurch Educated, an international education organisation based in the region, hosted a networking dinner with the regional economic development agency, ChristchurchNZ. They hosted the Brazilian and German agent famil groups and education providers from various sectors in the Canterbury region.
The German agents are pictured here at the Christchurch Educated networking event with a group of Christchurch based education providers (mainly high schools). The event was hosted at Ara’s Visions on campus restaurant with the Brazilian agents in attendance too.
Stefi Porter, International Education Partnership Manager for Christchurch Educated said that bringing everyone together to mutually share the benefits of studying in Ōtautahi Christchurch was a wonderful thing.
“There is certainly strength in numbers and a perfect example of where collaboration between providers and regional economic development agencies can really deliver greater bang.
“Instead of competing against one another, we are sharing resources, time and energy to show the best of our region and the breadth of study options we can offer international students.”
A key outcome of the various famil groups visiting New Zealand is that they become advocates for New Zealand as a place to study, ensuring a steady pipeline of students for years to come. In the post-famil survey, all attendees reported they were either much more likely (87.5%) or somewhat more likely (12.5%) to recommend New Zealand as a place to study for prospective students.
Other positive outcomes, include the positive media articles and social media posts produced by visiting journalists and individuals to their networks in their home countries. This positive coverage not only showcases the quality of New Zealand's education system but also shares the New Zealand education experience with prospective students in their home countries through stories featuring students and alumni.
The India media famil has achieved five in-depth stories to date in Education Times, India's largest newspaper supplement (circulation 500,000). The stories showcase the research prowess at New Zealand universities, including in biotechnology, managing climate change related disruptions, and feature the New Zealand education experiences of a range of students from India.
In Viet Nam 10 articles and four social media posts have been published so far, reaching an audience of 557,000, with more coverage expected in the coming months. Of note is HHT, the top teen magazine in Viet Nam has created a column “letters to New Zealand”, which shares weekly articles about New Zealand written about alumni.
An example of some of the coverage these visits receive. Featured is a compilation of posts that Brazilian agent, Juliana Viana Silveira, owner of CI Intercambio in Juiz de Fora, made on Instagram to her followers during March while in New Zealand. The role of agents in Brazil in international student recruitment is becoming increasingly more important as reported by StudyTravelNetwork here -https://studytravel.network/magazine/news/0/30492
ENZ would like to extend a huge thanks to the education providers and regional representatives for hosting our international visitors and leaving them with a strong sense of New Zealand’s education offerings. The way in which ENZ is able to work collectively with providers and the regional economic development agencies to collaboratively plan the famil is ideal to ensure a good mix of experiences and a balance of activities. This approach helps regions feature strongly in any future famil plans and also helps develop the regional international education ecosystem.
We look forward to hearing about more connections with education representatives at the ICEF ANZA conference in Christchurch.
Check out our image gallery of the famils which shares further details of each of the groups including who attended, where they went and who they met with.
The Japanese All Girls School Teachers participated in a kapa haka class at New Plymouth Girls High School in New Plymouth. Here they are pictured playing the Tītī tōrea Māori Stick game, a traditional New Zealand game which has been played for generations.
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Mayoral events provide vibrant welcomes to students in their regions
Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students.
Thank you for adding to our diversity and vibrancy!
More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April.
Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”.
The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy.
Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media.
A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.
Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.
Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.
Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.
“The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.”
Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”.
Former University of Waikato International Student sharing a message of encouragement to the new international students.
She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton.
A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.
Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.
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From the Acting Chief Executive: A lot to be proud of
Tēnā koutou katoa
Earlier this month a New Zealand business publication ran a column that challenged the role of international education in delivering our Government’s objective of double the export earnings. As you might expect, I could not let the challenge go unanswered. You can read the full response on the ENZ website, but I thought there was merit in highlighting a couple of the key points along with some of the excerpts as they provide a good summary of the state of international education in New Zealand today.
The first point I made in my response confirmed that students are returning. We recently published the Ministry of Education’s enrolment data for 2023 (part-year) which firmly backed this up.
“Students are returning to New Zealand. In the first eight months of 2023 international student enrolments topped 59,000 with all sectors experiencing growth except wānanga. Accepting that it is from a low base, comparing 2023 to 2022, Universities have bounced back strongly reporting a 15% increase from 24,040 to 27,535.“
“In the first eight months of 2023 English Language Schools saw the greatest percentage increase in international enrolments, increasing by 347% from 1,565 to 7,001. Schools reported a 114% increase from 5,925 to 12,662. NZIST Te Pūkenga, a 32% increase from 4,955 to 6,560 and Private Training Establishments (funded and unfunded), a 13% increase from 5,000 to 5,671.”
Of these enrolments, students from India continue to provide the second highest number of enrolments in New Zealand. In recognition of our valued partnership, I am delighted to announce that the Republic of India will headline as Country of Honour at NZIEC KI TUA 2024.
The designation of Country of Honour at NZIEC KI TUA celebrates our international education connections with partner countries and I am pleased that we can celebrate the growing education connections between our two countries in this way. You can read more about this announcement along with a call for speakers in our E-News story here.
The second point from my response that I would like to reiterate is that: We have a plan and the sector is working together to deliver.
I highlighted that “The New Zealand International Education Strategy, revised in 2022, sets out a multi-year action plan to develop a high-value, resilient and innovative education sector for both international and domestic students. Further the new Government’s manifesto made clear their vision and priorities for international education. “
“I can also assure you that the sector is working together to achieve its goals, that all eight universities participated in a recent ENZ-led delegation to India, is just one example of the co-operation.”
It was very timely that I then received a wonderful note of appreciation from a Dunedin City Councillor this week for the work of the many people within ENZ and the sector involved with the recent Korean agent famil. This was further evidence that we are working collaboratively as a sector and delivering benefits to the international education ecosystem and our regions.
Councillor Christine Garey said “The input from ENZ has helped over the years to establish and maintain an international education ecosystem in the city. It’s encouraged transitions between school and tertiary education and supported a strong growth agenda with increased higher quality students staying longer.
However, of particular benefit has been access to inbound/outbound famils and delegations. ENZ’s support in bringing agents to our city has been especially valuable and allowed us to showcase what Ōtepoti, Dunedin has to offer. There is no replacement for this in person experience and we look forward to these visits continuing to rebuild relationships globally.
Study Dunedin and the international education ecosystem are in good heart here in Ōtepoti Dunedin, working collaboratively and effectively. We look forward to ENZ’s continuing support and especially, we warmly look forward to welcoming future famils to our city.”
Keep up the great work, everyone.
He manawa tītī
Endurance is a virtue that cannot be understated.
Dr Linda Sissons
Acting Chief Executive
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India to feature as Country of Honour at NZIEC KI TUA
The Country of Honour designation at NZIEC KI TUA celebrates New Zealand’s international education connections with partner countries and reflects one of the conference’s key values – hononga (connections).
ENZ’s Acting Chief Executive, Dr Linda Sissons, said ENZ is delighted to headline India at NZIEC KI TUA and build on the strong foundation of international education connections with partners in the country.
“Students from India are the second-largest group studying with New Zealand. We are enriched by the skills and research know-how that Indian students bring to our country. New Zealand has a number of valuable institutional and government-level partnerships that make for a strong, bilateral education relationship with India.
“We look forward to showcasing and celebrating these connections at NZIEC KI TUA 2024.”
ENZ’s Regional Director Asia (excluding China), Ben Burrowes, said having India feature as Country of Honour is a valuable opportunity for the international education sector to contribute to the conference programme with sessions that surface insights and learnings focused on India.
“New Zealand and India have such a broad education relationship, from student recruitment and student experience to partnerships on an institutional and governmental level. There’s much to surface and share by way of insights to continue forging our strong education ties.
“We look forward to collaborating with our sector colleagues to deliver a conference programme that showcases these connections and explores new partnerships moving forward.”
NZIEC KI TUA delegates can look forward to programme elements that explore and surface insights from New Zealand’s international education connections with India and also experience a few cultural delights during conference.
ENZ General Manager International, Lisa Futschek, and IIM Ahmedabad Director Prof Bharat Bhaskar sign an education cooperation arrangement during the NZ India Education Connect initiative in February.
Call for speaker proposals
ENZ is accepting speaker proposals for NZIEC KI TUA 2024. We welcome inspiring and engaging presenters on any topic relating to international education, especially our connections and partnerships with India.
Please submit your proposals by 30 April on this link.
Don’t miss earlybird registration pricing
Secure your earlybird registration price for NZIEC KI TUA 2024. There are two-day and one-day registration options available, alongside tickets to a gala dinner.
To find out more information about becoming an NZIEC KI TUA 2024 partner, email us nziec@enz.govt.nz
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New Zealand star of the show in leading Brazilian international education magazine
In late April, the Consulate-General of New Zealand in São Paulo welcomed professionals from the international education sector for the launch of Belta's magazine ei – International Education. The event served to celebrate New Zealand as the magazine's feature country and was attended by government officials and Brazilians who studied in New Zealand institutions and now hold prominent positions in their professional fields.
Belta (Brazilian Language and Travel Association) brings together the leading Brazilian agencies offering travel programmes focused on international education. Agents associated with Belta are recognised for the safety and excellence of the services they provide to students.
The New Zealand delegation from Universities New Zealand, composed of representatives from five of the country's eight universities, and CAPES LATAM were present at the Consulate for the magazine launch event during their stay in Brazil for strategic meetings at FAUBAI 2024, Brazil's largest conference focusing on higher education.
ENZ’s Bruna Natale with the delegates from New Zealand.
Belta's publication is a quality reference for those seeking information about studying abroad. It is published annually and serves as a guide for those interested in experiencing international education. It is distributed at exchange fairs, travel agencies, and schools throughout the year. This is the third time that Belta's magazine has featured New Zealand's international education on its cover.
The guests were welcomed by the Ambassador of New Zealand in Brazil, Richard Prendergast, the market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale, and Belta's president, Alexandre Argenta.
"Aotearoa New Zealand is open to Brazilian students, offering excellent education, institutions that prepare for future challenges, and a great quality of life, with safe cities and a friendly population," said Ambassador Prendergast at the event's opening.
Guests watch Ambassador Richard Prendergast’s speech.
Bruna de Natale states, "Highlighting New Zealand education in Belta's magazine is essential for Brazilians to be aware of the quality of education offered in Aotearoa New Zealand." Bruna also emphasises that "the magazine directly engages with the audience interested in studying abroad, reaching exchange fairs and agencies from all regions of Brazil, so it is a strategic visibility for positioning the quality of New Zealand education."
Representatives from exchange agencies who attended the reception conversed with members of the Universities New Zealand delegation and Brazilians who had studied in New Zealand.
"We have strong connections with Latin America in general, and especially with Brazil, but we want to strengthen and expand these partnerships," said Bronwen Kelly, Deputy Chief Executive of Universities New Zealand. Participating in strategic events, like today's launch and the FAUBAI conference, is a significant step towards bringing our institutions closer together and paving the way for academic exchange," Bronwen added.
In addition to Alexandre Argenta, Maura Leão, Director of International Relations at Belta, attended the event. Both were in New Zealand in March on a familiarisation trip organised by ENZ to introduce the country as an education destination.
"I've just returned from a fantastic experience in New Zealand," said Maura Leão during the event. "It's a country with many wonderful opportunities for students. I visited schools, universities, English language schools, and high schools. The experience was very positive. For us who work in education, it's essential to have this opportunity to share impressions with families who want to send their children to study abroad," said the executive.
The online version of the magazine can be found here: Revista ei! 2024 by Associação Belta - Issuu
Bruna de Natale with Belta’s International Relations Director, Maura Leão.
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Celebrating Dame Wendy Pye, a global education publishing success story
New Zealand has a proud history of educational publishing success and Dame Wendy Pye DNZM MBE is the epitome of this, being one of New Zealand’s leading educational publishing exporters. Dame Wendy is sharing her story in her recently launched autobiography: Teaching the World to Read: My multi-million dollar story and podcast series.
From humble beginnings growing up in Western Australia, Dame Wendy moved to New Zealand to work as a journalist before embarking on her dream to teach the world to read. She founded Sunshine Books 40 years ago and has since sold 300 million books, positively influencing the lives of many children worldwide.
Dame Wendy with just some of the hundreds of Sunshine books that have helped young children learn to read.
During her extraordinary journey Dame Wendy has gone from attending book fairs with just a handful of books, through providing resources to refugee camps in Lebanon, to working with world leaders. Her reputation for helping to develop young children’s literacy skills has earned her numerous awards including being awarded the Dame Companion of the New Zealand Order of Merit in 2013 for services to business and education.
Dame Wendy at the Bologna book fair in 1989.
Throughout her publishing career, Dame Wendy has pioneered the development of new, exciting, engaging print and digital literacy materials. The Sunshine Online digital programme, for example, contains thousands of texts and activities and was recently included in the New South Wales Department of Education Online Learning Tools Marketplace, which provides quality online learning to all New South Wales schools.
Dame Wendy with school children using the Sunshine Online digital programme
Dame Wendy’s export story is as much about selling New Zealand as a leader in education teaching and learning pedagogy, as it is about selling educational products and services. Her book and podcast series offer an honest and candid account of the highs, lows, and tough truths of a pioneering entrepreneur. In her book, Dame Wendy talks about some of the challenges she faced, what she learned and how she overcame barriers, while the podcasts include export market guides including hints and tips for success that she has learnt along the way when working in the United Kingdom, South Africa, China and Australia.
Dame Wendy hopes that her autobiography will inspire, educate and entertain.
“This is a story about what is possible. It is a story that I hope will inspire all young people who are planning to make a difference to follow their dreams, not to be afraid of failures along the way, and also to celebrate successes with the people who have made them possible,” said Dame Wendy.
With New Zealand publishers and educators in such demand, our small country has made a large impact in the world of education publishing in more than 60 countries around the world.
This thriving industry is represented by PANZ, Publishers Association of New Zealand Te Rau o Tākupu, and is showcased on the New Education Publishers website that was sponsored by Education New Zealand Manapou ki te Ao and Copyright Licensing New Zealand.You can learn more about New Zealand Publishers or get in touch with them via the New Zealand Educational Publishers (nzeducationalpublishers.org) website.
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Message from Minister for Tertiary Education and Skills, Penny Simmonds
It’s good to reflect on ENZ’s New Zealand International Education Strategy (NZIES), “to enable a thriving and globally connected New Zealand through world-class international education.”
I am delighted to say that with the increase in the numbers of overseas students we are on track to deliver on that strategy.
There have been 59,306 international student enrolments for Jan - August 2023, a 43% increase compared to the full year in 2022.
And New Zealanders' understanding of the economic and social benefits of international students was reflected in a survey late in December 2023 by Ipsos which showed 75% percent of New Zealanders believe that overseas students benefit New Zealand. This is up from 47% in 2019.
An increase in the number of international students from all over the world is positive as it brings in vital revenue for institutions and the country, but it also has the spinoff of creating a wonderful cosmopolitan element to campus life.
New Zealand is a small country and for many students, rubbing shoulders with people from other cultures will give them a greater understanding of the issues facing our complex world. In this time of fragile geopolitics, the melting pot of campus life can help build greater understanding and tolerance.
In turn Kiwi students also can be champions for our own country as they share their knowledge, experience and friendship with the overseas students.
The quality education that our institutions provide also enhances our global society by upskilling and educating all students to take on international work opportunities which inevitably spreads New Zealand’s values and influence throughout our world.
Hon Penny Simmonds
Minister for Tertiary Education and Skills -
Around the world in five
United Kingdom
UK: student visas down as dependent applications plummet
The UK Home Office has published data showing a large decline in student dependent applications since new legislation was introduced at the beginning of this year, as well as a fall in student visa applications.Australia
The Australian government has announced a legislative package with a series of new measures for the country’s international education sector. The measures include a cap on new international student enrolments, a prohibition on education providers holding ownership positions in education agencies, a ban on agent commissions for onshore student transfers, and more stringent oversight of education providers and agents alike.
India
Record immigration is colliding with housing crises across the world
India Times is reporting that countries like Canada and Australia are reevaluating their immigration policies to address the pressures on housing affordability and sustain economic growth.
United States
Agents worried over high US visa rejections for African students
International education actors in Africa are uniting with their US partners and activists to call on the study destination’s government to ‘rethink’ visa policies for African students.
SEA
Malaysia, Singapore & Thailand rise in THE Asia rankings
India has overtaken China as the second-most represented country in the Times Higher Education Asia University rankings 2024, with 91 universities compared with the neighbouring nation’s 86 institutions.
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Insights Accelerator - 3 things for 30 minutes for PTE and ELS providers
The goal of the Insights Accelerator sessions is to offer concise information and insights to support our PTE and ELS providers. By focusing on three things within 30 minutes, Education New Zealand Manapou ki te Ao (ENZ) hopes to efficiently deliver useful takeaways while being mindful of busy schedules.
ENZ’s General Manager, Sector Engagement and Innovation, Wendy Kerr said that two Insights Accelerator sessions have been held so far and were well received by attendees.
“My team is constantly reviewing ways we can better engage with the sector and add greater value. With this platform, we hope that we can support providers in their strategic planning endeavours through the sharing of useful information about our services, as well as market insights.
“These sessions also provide an avenue for us to understand more about our customers. We will be hosting more of these sessions in the coming months so please keep an eye out for the invitation”, added Wendy.
For the launch session, Nick Sinclair, ENZ’s Global Brand Manager presented on the international advertising campaign: Learn New Every Day, and talked about the campaign rationale, channels and target markets, and campaign assets as well as where and how the sector can use these.
In the second Insights Accelerator, ENZ’s Director Insights Marie Clark presented information on ENZ Intellilab, including 2023 Ministry of Education Student Enrolment Data. Marie shared how providers can access Intellilab and the range of information available. The session also looked at the survey findings from the 2023 New Zealanders’ perceptions of the value of international education research and 2023 International Students Experience research.
If anyone missed the sessions, the slide pack and presentation can be accessed via the links below.
For further information, please contact Jane Yang, ENZ Business Development Manager – jane.yang@enz.govt.nz
