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Agent engagement
Education agencies are a crucial part of the promotion and attraction of international students to New Zealand and play an important role in students’ New Zealand education experience.
ENZ has tools to assist quality education agencies in promoting New Zealand as an international study destination.
Got a question? Email us at agenthelp@enz.govt.nz
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Marketing development
Education New Zealand’s international staff network works to raise the profile of the country’s education system in priority markets.
Team members can support education organisations with a range of activities, including organising media visits, providing introductions to key contacts and carrying out market research.
On this page:
- International media and key opinion leader visits
- International public relations
- Introductions and contacts
- Ministerial and education trade missions
- In-market support
- In-market initial fact finding
- Identifying new business opportunities
- Market research
- In-market events and conferences
International media and key opinion leader visits
ENZ raises awareness of New Zealand in priority markets by organising or supporting visits from international media and key opinion leaders to different regions, locations and organisations.
International public relations
ENZ’s international public relations activities may include helping to launch new programmes, leveraging in-market visits, promoting scholarships and highlighting student successes.
Introductions and contacts
Introductions and contacts from ENZ’s domestic and international staff network can help match institutions with recruitment agencies.
Staff can also assist organisations to connect with:
- potential partners or customers
- relevant foreign regulatory agencies and authorities
- local market or industry experts
- other specialist external service providers.
Ministerial and education trade missions
Education organisations may have opportunities to profile flagship initiatives during ministerial visits and education trade missions, depending on objectives and scheduling.
In-market support
In-market teams can help support education providers by providing information on the market, leading arrangements for ENZ marketing and promotional activities, and facilitating introductions with local stakeholders.
In-market initial fact finding
ENZ’s international staff network may be able to help with initial fact verification of foreign partners. They may also be able to refer organisations to in-market third parties if more detailed due diligence is needed.
Identifying new business opportunities
International staff may be able to scout for new business opportunities for organisations seeking to develop partnerships or sell products and services.
Market research
ENZ sometimes carries out market research for sector groups or consortiums, or for individual organisations investigating high impact and high growth initiatives.
In-market events and conferences
Education organisations may be given ENZ help to take part in in-market conferences, seminars and events with external partners.
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How to become an ENZ Recognised Agency
Update on the ENZ Recognised Agency programmeAs COVID-19 continues to impact globally and the New Zealand border remains closed to visitors, ENZ understands that education agencies will not have a reasonable opportunity to meet the core objectives to gain Recognised Agency status.
Given how the effects of the pandemic have resulted in the inability of education agencies to place students with education providers in New Zealand, ENZ has decided to not open applications for education agencies to become an ENZ Recognised Agency in 2020. At this stage, ENZ intends to open the next round of applications to the ENZ Recognised Agency programme in early 2022.
All current Recognised Agencies will remain in the ENZ Recognised Agency programme until February 2022 as long as they:
• sign an updated agreement
• remain a viable business
• meet conduct requirements.Quality education agencies who continue to be highly engaged in the New Zealand education proposition remain critical to the recovery of the international education sector in New Zealand. Agents have also played a significant role in supporting students already in New Zealand and their families during COVID-19. We are aware that many students would turn first to their agents for information and support, ahead of their study provider. Agents have been instrumental in providing the support and access to information students have needed.
We acknowledge and appreciate the strong interest in education agencies wanting to join the programme. Further announcements will be made in due course. We will continue to engage with education agencies via ENZ's AgentLab platform.
Please direct any questions to agenthelp@enz.govt.nz or subscribe to E-News for updates about the ENZRA programme.
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Our people
Education New Zealand is governed by a Board appointed by the Minister of Education.
An Executive Team leads ENZ’s 80-plus staff on a mission to take New Zealand’s education experiences to the world, for enduring economic, social and cultural benefits.
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Countdown to conference
It’s being held at the Viaduct Events Centre in Auckland on Thursday and Friday, 18-19 August.
We expect to release the programme and open registrations in the coming weeks.
In the meantime, here are some key updates on New Zealand’s international education event of the year:
Help us celebrate 25th anniversary
2016 marks the 25th year of the New Zealand International Education Conference being held. We’d love you to help us celebrate 25 years of international education networking, sharing and capability development. If you’ve been around in the industry for “a while”, we’d love to hear from you.
We want to showcase how our industry has grown and changed over the past 25 years. So if you have some interesting memories, stories, records or recollections, please drop us a line. It would be great to feature your memories as part of our 25th celebrations.
BPO Intelligence comes to the party again

A big thanks to our Platinum Sponsor, BPO Intelligence, who are sponsoring NZIEC for the third consecutive year. We’re grateful for their support of NZIEC – as well as the support they provide to international education providers across the country.BPO Intelligence offers a wide range of services for international education providers. Check out what they offer at www.bpointelligence.com and be sure to check out their booth at conference.
Official media partner

We’re excited to announce that we’ve partnered with The PIE (Professionals in International Education) as our official media partner for NZIEC 2016. The PIE team will be exhibiting at and reporting from the conference. If you haven’t already, you can sign up for The PIE News here.
Gold and silver sponsors
We’re pleased to announce that Hotcourses and QS World University Rankings will be joining us at NZIEC 2016 as Gold Sponsors.
Southern Cross Travel Insurance will feature at NZIEC as a Silver Sponsor.
Find out more about our sponsors at the conference website and be sure to check out their booths at the conference exhibition hall.
Exhibitors
We have an array of exhibitors confirmed for NZIEC 2016:
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ASB Bank
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BPO Intelligence
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Education New Zealand
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Hotcourses
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ICEF
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MBIE Immigration New Zealand
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New Zealand Police
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New Zealand Qualifications Authority
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PTE Academic
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QS World University Rankings
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Schools International Education Business Association (SIEBA)
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The PIE.
Stay tuned
We’ll be releasing the programme and opening registrations for NZIEC in the coming weeks at www.nziec.co.nz. You can also stay tuned via E-News and LinkedIn.
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Getting social with Loay Al Shareef
Loay profiles English-language destinations via Snapchat (30-50k views per video), Twitter (80k+ followers) and his YouTube channel Fallimha (600k subscribers).
He came here under ENZ’s Visiting Media Familiarisation Programme, and as part of a broader #yoursummerinNZ English-language campaign in Saudi Arabia.
Heidi Stedman, Communications Lead hosted the visit in her penultimate week at ENZ, with Sahinde Pala, Regional Programme Manager, taking up the reins for the Auckland leg.
Together with Loay and videographer Glen, they visited Auckland, Wellington and Queenstown to meet with Saudi students, sample local food and activities, and profile education options.
Loay's visit, with the #yoursummerinNZ campaign, successfully delivered. Together they generated an extra 13,000 Twitter followers for @nzeducationsa during the three-week campaign, prompted 8,600 tweets, and received more than 3,100 entries in a competition to study English in New Zealand.
English-language providers also reported enrolments coming directly from ENZ’s Twitter account during the campaign.
I met Loay for dinner with six Saudi students on his last night in Auckland,” said Peter Bull, ENZ General Manager - International.
“He talked endlessly about New Zealand, and how impressed he was with the education he'd seen.
“He connected really well with the students, and they reinforced for him how good their own New Zealand experience was.
“Ours was a story he clearly enjoyed telling.”

Above: Loay with Peter Bull
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Saying it with socks
Back in May, we reported that Lincoln University had committed to providing international students with a parcel of hand-knitted woolly socks, pineapple lumps and a personal letter ahead of their arrival.
These photos show that those socks have been a big hit!
Lincoln’s International and Student Engagement Director Dee Coleman says that the university receives international students from over 60 countries each year, with some coming unprepared for a New Zealand winter down South. To help them stay warm, Lincoln started the project to provide students with handmade woolly socks.
“When we looked at our source countries, we realised that a lot of our students hail from warm climates and although intrigued by a Kiwi winter, can often come unprepared.”
“Our aim is to keep them warm with some good, old-fashioned Kiwi hospitality, and what better way than with some homespun and hand-knitted South Island woolly socks.”
The socks are hand-knitted by a group of Darfield spinning and knitting enthusiasts, headed up by neighbours Pip Anderson and Ruth Buttle. They have committed to producing up to 40 pairs of hand-knitted socks a year for the university, destined for locations all around the world.Retired from a life of farming in the district, Ruth still spins her own wool despite no longer having a dedicated flock of black sheep for the purpose. She buys wool, cards it and spins it into double ply wool. It takes a minimum of two hours to spin one ball of wool.
Pip says they are aiming to keep the colours neutral, with splashes of colour so that they look natural and hand made.
Ruth says spinning and knitting are still popular pastimes for rural New Zealand women and that projects like this are an excellent opportunity to get together.
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A first for Southland Girls’ High
The national news site Stuff ran a charming story last week about a young Thai student, Kamolsiri (Kate) Damrongmanee, who is the first international prefect to be voted in in the 137-year history of Invercargill’s Southland Girls’ High School.
The story covers her life as a busy Year 13 student and prefect. Kate also talks about her love of the southern city’s cold weather and the community’s warm support.
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Agent Activity Fund in Colombia takes off
The event was organised by Colombian agency Go Study, Work and Travel and supported by ENZ’s Colombia team, via their Agent Activity Fund. In this inaugural round of the Fund, Colombian agencies were invited to “let their imaginations fly” in proposing ways to promote New Zealand and increase Colombian student numbers to New Zealand.
Five agencies were awarded NZ$2,000 each, with Go Study, Work and Travel's information session being the first cab off the rank.
As an incentive, all participants at the information session went into the draw to receive two 12-week, English-language scholarships donated by EDENZ and New Zealand Language Centres.
The lucky scholarship winners were announced at the event.
A guest speaker at the session was Colombian blogger Maggi Mora who studied English in New Zealand last summer via an English New Zealand International Education Growth Fund project, and raved about her experiences here.
“This was a clear example of the benefits of different agencies working together,” says Lisa Futschek, ENZ Regional Director Americas and Europe.
“An offshore agent, NZ institutions, a former student and ENZ all working together to promote New Zealand is a powerful thing.”
Javiera Visedo, ENZ Market Development Manager in Colombia, says upcoming projects funded by the Agent Activity Fund will focus on promotional activities using social media.
“It was great to see so many agents interested in partnering with us and submitting projects for consideration.
We would like to increase the fund next year because running it for the first time in 2016 has resulted in great exposure for New Zealand.”
Note: If you’re interested in promoting your region to Colombian agents, then check out the ‘Networking starts at home’ story for an opportunity to meet with Colombian (and other) agents in Wellington on Friday 27 May. -
Scholarship certificate ceremony
The morning tea event was hosted by Will Tregidga, the University of Otago’s Regional Marketing Manager – North America and Europe, and six of the seven US students attended.
There were three scholarships awarded, including US Generation Study Aboard-New Zealand Universities Excellence awards (worth NZ$500 each); Education New Zealand Study Abroad Travel Awards (worth NZ$2000 each); and the University of Otago’s Go Overseas Scholarships (worth $2000 each).