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Magazine opportunity in Japan
Japanese magazine producer Tomorrow Inc. is starting production on volume two of the Study in New Zealand magazine. The magazine is a comprehensive guide to study options across all sectors of the New Zealand education system – from early childhood through to tertiary education, and including English language schools.
The magazine is produced with the support of ENZ, Tourism New Zealand and Air New Zealand. As well as informing people about our education system and institutions, Study in New Zealand is designed to pique readers’ interest in the New Zealand experience as a whole – our education, lifestyle and culture.
The magazine will be published in October 2016, when it will be available in bookstores throughout Japan and Thailand for around $13NZD. Both the Japanese and Thai editions will have a circulation of 10,000 copies each, and will be distributed at education fairs and to Japanese institutions and education agencies.
Study in New Zealand is also available online as an interactive web portal and all institutions and agencies advertising in the magazine will be featured on the web. Advertisers can choose to advertise in either Japan or Thailand, and discounts are available for those who choose to advertise in both editions.
The rate for a full page advertisement in Study in New Zealand is around $2600 NZD, with a variety of other options available. Sample pages form the 2015 addition can be viewed here.
The deadline for bookings is 15 July 2016.
Those interested in finding out more about this promotional opportunity can contact either Fridrik Juliusson or Tom Amano. Fridrik and Tom will be in New Zealand from 29 May to 6 June, visiting institutions around New Zealand. Please contact them if you’d like to set up an appointment or a visit to your institution.
Career advice in Korea
“This was such a valuable session for us. It’s really hard to find a good opportunity to connect with older established graduates, and to receive their advice about matters important to us – such as employment,” says Henry Shin, a seminar participant and graduate of a high school in New Zealand.
The seminar is expected to be one of many in a series aimed at giving practical and helpful advice for New Zealand-educated alumni who now live in Korea. The first seminar was delivered by HR managers from SK Construction, a subsidiary of a Korean conglomerate SK Group, and ASML, a Dutch semi-conductor company.
“New Zealand graduates do not always understand what qualities Korean companies are looking for or how they should approach the complicated employment process that Korean companies use to hire staff,” says ENZ’s Market Development Manager for Korea, Onnuri Lee.
“We hope that New Zealand-educated alumni can help fellow New Zealand-educated alumni to enter the Korean workforce, and develop better understanding and awareness of the strengths of alumni of New Zealand education.”
The Kiwi Alumni Association is a volunteer organisation managed and run by New Zealand-educated alumni living in Korea. It was established in 2014 with the aim of connecting New Zealand-educated alumni who are living in Korea. It organises social events and professional development activities.
For more information about the Kiwi Alumni Association, visit www.facebook.com/NZAAKorea or email korea@kiwialumni.com
New website address reflects government endorsement
Our research demonstrated that websites which are clearly identifiable as government-endorsed have a distinct advantage in the international marketplace.
The studyinnewzealand.govt.nz address lends legitimacy and credibility to the website. The .govt url can’t be faked, and our audience understands this.
It is invaluable in building trust in our brand and the information we provide for international audiences. It is also in line with the practice of our nearest competitor: www.studyinaustralia.gov.au
Pathway visa pilot update
That is, an International English Language Testing System (IELTS) test (or equivalent test) must be submitted by students who:
- intend to undertake a study pathway that begins with an English language course leading to a programme of study at levels 5 to 8 on the New Zealand Qualifications Framework, and
- are from a country that has an annual decline rate of more than 20 per cent for student visa applications.
These students must demonstrate that they only need an improvement of an IELTS 0.5 band score (or equivalent) to gain entry to their intended level 5 – 8 course. For example, if a level 5 course has an English language entry requirement of IELTS 5.0, an IELTS test (or equivalent) must be submitted with a student’s application with a minimum overall band score of 4.5.
The English language course must also be completed within a 16 week period.
Students from countries with a visa approval rate of above 80 percent no longer need to demonstrate IELTS levels.
Find out more here.
Student visa approval rates available
The list of approval rates for student visas is updated every year by Immigration New Zealand and relates to the change to Rule 18 of the Programme Approval and Accreditation Rules, which was implemented in October 2015. Only relevant student visa categories are counted to produce this list, which covers offshore student visa applications only.
The rule change brought in to effect different programme entry requirements for international students from countries with a student visa approval rate below 80 per cent. English language entry requirements for international students from countries with a student visa approval rate of 80 percent or above remained the same.
Organisations have until 2 March 2016 to reflect the updated approval rates.
Promotional opportunity in Japan
The advertising rates range from around $800 NZD for a quarter page (available to schools only) to $5800 NZD for a two page colour spread, with five other options in between.
The 2015 magazine can be viewed here.
The Guidebook is distributed free of charge to 30,000 schools, universities and education organisations and is a highly-respected Japanese-language source of information on studying in New Zealand. For details on the guidebook, including content and distribution, download the Keibunsha’s proposal. [link to proposal once uploaded]
For those interested in advertising in the guidebook, please fill out the form included in the proposal and email it to minori@kbunsha.com by 29 February.
ENZ will also update existing information with new images and content to give the guidebook a fresh new look that best showcases New Zealand’s education offering.
UIP data collection: go-live 31 March
There is a temporary exemption from the new requirements for providers that offer only English language training, but any UIP that provides English language training only may still use the UIP data collection system to return data if they wish to do so.
The new system is an outcome of the recent change to Rule 5.1.3 of the Private Training Establishment Registration Rules 2013, making the requirement to submit information to the Ministry of Education using a new automated data system a condition of PTE registration.
For more information about the data and how to submit it, follow these links:
- UIP Data Collection – SMS Specification document (available on the STEO website) explains which providers are required to submit data and how the data must be submitted.
- Services for Tertiary Organisations (STEO) website provides more information about the data collection project.
If you have any questions, please email UIP.Datacollection@education.govt.nz.
Study in New Zealand wins Weibo award
Sina is one of China’s biggest online media companies, operating four major business lines, including Sina Weibo, a Twitter-like microblogging social network that has over 500 million users worldwide.
The Study in New Zealand Weibo page was launched in August 2014 with the goals of growing brand awareness, attracting prospective students and engaging New Zealand alumni in China. It is managed by a China-based social media agency in partnership with the ENZ’s Marketing and Channel Development team.
On our award, Sina noted: “[Study in New Zealand is] focused on growing student numbers and the public understanding of New Zealand education. [Study in New Zealand’s Weibo account] helps Chinese students easily understand and select the appropriate New Zealand [institutions] so that they enjoy a pleasant study abroad [experience].”

Get tips and tools at ENZ’s Seminar Series

The seminars are being held in mid-March in six locations around the country. The morning and afternoon seminars are self-contained so you can opt to attend one or both. And, you can eat your lunch while watching the launch of the New Zealand School Story!

Each seminar will be limited to 40 participants so be quick off the mark to register.

Please register separately for each session, including the lunchtime launch.

Seminar details

Seminar 1 (9.30am- 11.30am): Personas: Understanding your Audience

Knowing how your audience think and behave is the most important step in connecting with them. In this session ENZ’s General Manager of Marketing and Channel development, Paul Irwin, and International Brand Manager, Kaylee Butters, will share the New Zealand International Student Personas, which were developed as part of a global research project. We'll introduce you to tools you can use to improve your student recruitment and student experience.

Morning tea will be provided.

Lunchtime session

Launching the New Zealand School Story (12noon – 1.00pm)

In this lunchtime session we will launch the New Zealand School Story. We'll take you on the journey from the planning through to the development of the final suite of resources – all of which will be available on The Brand Lab. We’ll also suggest ideas as to how you can use this story in your own international marketing activity.

Bring your own lunch – coffee and tea will be provided.

Seminar 2 (1.30pm- 4.30pm): Creating Effective Digital Marketing Programmes

Led by the ENZ digital marketing team, this interactive session will focus on the basics of digital marketing. We'll show you how to develop an effective programme from strategy to set-up, through to launch, evaluation and optimisation. We'll help you to decide where to focus your efforts, using case studies from ENZ's own marketing activity.

Afternoon tea will be provided.

Dates and venues

Date	Seminar	Venue
14/03/2016	Auckland North Shore	Bruce Mason Centre - The Promenade, Takapuna
15/03/2016	Auckland CBD	Cliftons - 45 Queen Street
17/03/2016	Wellington	Royal Society of New Zealand - 11 Turnbull St, Thorndon
21/03/2016	Tauranga	Trinity Wharf - 51 Dive Crescent, Tauranga
22/03/2016	Dunedin	Dunedin Public Art Gallery - 30 The Octagon
23/03/2016	Christchurch	Tait Technology Centre – 245 Wooldridge Road