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International Education Conference reveals new pathways to success
The conference is an annual part of Study Auckland’s international education programme and featured speakers from throughout the industry including Ministry of Education, Education New Zealand, NZQA, The Mindlab, The University of Auckland, Auckland University of Technology, Howick College and Whitecliffe College of Arts and Design.
International Education Manager Debbie Chambers says the conference provided some interesting insights and direction for the industry.
“There’s some incredibly exciting things happening in the international education sector in Auckland with more institutions doing innovative things and thinking outside the box than ever before. It was great to be able to share some of these ideas and best practices throughout the day.”
The conference also presented the chance for ATEED to highlight its new structure and focus for international education emphasising the strategic importance of the industry to Auckland.
Part of this work to help grow the sector includes working in conjunction with Education New Zealand’s through its Regional Partnership Programme.
This exciting partnership will see ATEED deliver three key projects:
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Telling the Auckland Story – Pathways to success: ATEED will work with the Futures Group to provide institutions and stakeholders with multi-lingual and multi-media collateral and case studies to enable them to tell Regional Auckland’s education, employment and experiential pathway success stories.
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Enhancing the Student Experience: Facilitate a series of events that help international students, education institutions, and employers to connect and engage in order to match their respective needs
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Building Capability – New Product Development: Increase the capability of Auckland’s international education sector by helping them to identify a particular customer need and then develop a new education, tourism and cultural product, which will then be taken to a specific market to be sold.
Debbie says this year’s event really highlighted what an exciting time is to be working in the international education.
“It was heartening to see the support we have from the sector with such a great turnout of attendees and there was a real buzz throughout the whole day. You could see people were hungry for information, new ideas and ways they could work together and share best practice,” she says.
“It was awesome to have our student ambassadors on stage. Hearing their stories about their lives in Auckland and knowing that their lives have been changed for the better as a result of studying here makes all the work we do worthwhile.”
The Director of Marketing at ACG, Kim Harase, says, “The best Study Auckland Conference to date. It had the right mix of presentations, ranging from government agency updates to industry best practice and student experience. There was something for everyone and the Study Auckland team did an excellent job with the organisation of the event."
Diocesan Director of International Students Simone Clark says, “It was a terrific opportunity to hear from those who are passionate about International Education and appreciate its importance to Auckland. Student satisfaction is key; it is vital that their expectations are met – not only at their chosen educational institution but in their overall experience of Auckland. The panel of current International students and their candid, honest feedback was a highlight for me.”
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ENZ's market categorisation
Click here to download our 2018 Priority Markets
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Educational Publisher Export Growth Strategy
New Zealand is small country that has had a large impact on educational developments worldwide. We are famous for the quality of our teachers, the progressive nature of our education system, and the innovative approach of our publishing sector.
A proud history of exporting educational success
New Zealand-designed educational resources have been used in schools around the world for over 40 years. Our curriculum, from early childhood right up to tertiary and vocational study, is valued and often adapted by other countries. Our test results have for many years been among the highest in the OECD nations.
Dame Marie Clay’s leadership of the Reading Recovery approach led to a new export industry and revenues streams as the Reading Recovery movement spread to other English-speaking countries, notably the USA. With New Zealand publishers and educators in such demand a highly skilled publishing industry began, led by pioneers Wendy Pye and Joy Cowley.
Over 30 active educational publishers offering you content and expertise.
Today there are a large group of New Zealand publishers that offer a wide range of topics across early childhood, elementary, high school, tertiary and adult learning. The New Zealand educational publishing industry now serves more than 60 countries, across many languages, and includes much more than literacy publishing – extending to ESOL, science, mathematics, and innovative new digital resources.
Major multinational publishers regularly commission NZ content creators to design new materials that will be released worldwide under their brand name. As a result, local publishers are highly flexible and customised in their publishing approaches, and able to produce materials that are culturally attuned to the intended market.
A snap shot of NZ Educational Publishing
Innovative ideas made in New Zealand
- A pioneer in the design of effective educational resources
- Over 30 active educational publishers
- 30% of revenues gained from exports
- Major provider of literacy materials to Australia, the USA, Canada, the UK and increasingly Asian markets
- Many years of developing educational content for major multinationals: Pearson, McGraw-Hill, Houghton Mifflin Harcourt, Scholastic etc
- Fast-developing digital publishing capability
- The Big Book used for shared reading
- The small book (8 and 16-page) used for small group reading
- Reading Recovery – developed by Dame Marie Clay and her team
- The Te Kohanga Reo movement developed for the preservation of New Zealand’s indigenous language and culture
- Award-winning digital resources
- Resources for disaster recovery
Support programme
ENZ partners with the Publishers Association of New Zealand (PANZ) to develop an export growth strategy, support access to markets and develop new markets. Examples include support for New Zealand’s Guest of Honour status at the 2012 Frankfurt Book Fair and the 2015 Taipei International Book Exhibition. Information on the programme and tools can be found here:
- Export Growth Strategy (2013-2016)
- Directory of Educational Publishers
- Educational Publishing Export Grants
For more information contact Adele Bryant, Business Development Manager at adele.bryant@enz.govt.nz
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Strategic Roadmaps
The Strategic Roadmaps were developed in 2014 by New Zealand's international education industry to guide its future growth and success towards 2025.
The six sector specific roadmaps and one overarching industry roadmap reflect the culmination of nine months of industry effort to map out the ‘strategic choices’ and ‘specific actions’ which have been identified by each sector as key enablers of their future success.
The roadmaps themselves were produced through a consultative industry-led process involving an extensive series of sector workshops, innovation cafes, and in-depth interviews with a large number of industry participants and experts.
ENZ was pleased to have been able to work with each sector to both prioritise the most important strategic choices for each sector and to support the implementation of a number of key strategic actions.
In 2015 ENZ held a number of roadmap ‘pit stop’ workshops in Auckland, Hamilton, Wellington, Christchurch, and Dunedin to provide the opportunity to review the progress that has been made since 2014 towards industry’s international education goals and to re-prioritise future actions to sustain ongoing success. A progress update report was developed to summarise the progress that had been made. You can download a copy of the 2015 Progress Update here.
Strategic Roadmaps
The roadmaps contain a number of 'strategic choices' and 'specific actions' which have been identified as key enablers of future success.
Download a copy of your sector's strategic roadmap below.
- University sector
- PTE sector
- School sector
- ITP sector
- English language sector
- Educational services and products sector
- International Education Industry Roadmap
Where to from here?
A roadmaps analogy was used throughout this process because it was always going to be about the journey as well as the destination. Education New Zealand will continue to support industry to in their international education journey by:
- Working with providers, peak bodies, sector groups, regional bodies and other key stakeholders to widely communicate the sector and industry roadmaps.
- Working with each sector to develop a joint work plan that will identify what the highest priority projects are and who (industry, ENZ, or jointly) will lead them.
- Working with each sector to develop the detail of how each priority sector-focused project will be approached, what costs and benefits can be delivered, and when it can be delivered.
- Facilitating the establishment of a cross-sector project steering group to lead a collaborative approach to high priority roadmap projects that require a multi-sector or pan-industry approach.
- Working alongside each sector and the cross-sector project steering group to support the implementation of the agreed high priority roadmap projects for future years.
Further information
If you have any questions or feedback please email roadmaps@enz.govt.nz
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Work for us
ENZ’s success depends on the inspirational, passionate and innovative people who work with us.
We especially welcome applicants with:
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experience and/or an interest in marketing
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experience and/or an interest in international business development
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an understanding of the education sector
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an ability to speak more than one language
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strategic skills
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an understanding of government processes.
All vacancies are advertised on this website, and on other specialist websites such as Seek and LinkedIn.
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ENZ welcomes International Education Leadership Statement
“This is an exciting time for international education in New Zealand,” says Mr Charles Finny, Education New Zealand Chair.
“We welcome the fact that Government is setting ambitious targets for the education sector and seeing them as a key component in its economic growth strategy.
“Our international education industry is in a great place to grow and we look forward to working with the sector and other agencies – Tourism, Immigration, MFAT, NZTE and Ministry of Education, along with our regional bodies – to deliver on these goals.
The Government released the first version of its statement today which aims to double the economic value of international education to $5 billion over the next 15 years.
The new crown agency, Education New Zealand, will work closely with the sector to facilitate this growth.
“Achieving these goals will be challenging, but they will be achievable if we deliver a quality product, if the NZ Inc dynamic works well, and if we can bring the entire sector with us. This includes working closely with education promotion agencies throughout New Zealand.
“Ultimately it will be up to the sector to deliver results the Government is seeking. Our role is to help the sector get there.
“International education is a vital part of our economy and we want to see it grow even further. The new agency is a key part of achieving this.
“We look forward to working closely with the sector over the years ahead.”
To view or download the Government’s Leadership Statement, go to the Ministry of Education website.
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New Chief Executive for Education New Zealand
Education New Zealand was created on 1 September 2011 to support the Government’s ambitious goals to grow earnings from international students and education services exports. The agency is also responsible for New Zealand’s education diplomacy programme.
“Grant McPherson brings a mix of senior private sector and public sector experience to what is an extremely challenging position. He will be required to lead his team to develop and implement a series of strategies to deliver on the Government’s ambitious expectations of Education New Zealand,” says Charles Finny, Board Chair.
“Grant’s offshore experience, including as NZTE’s Regional Director for South and South East Asia, and his time as Deputy CE of NZTE, are particularly relevant to his new role.
“It is essential that Education New Zealand work closely with the international education sector and those Government entities focused in the international space. Relations with MFAT, NZTE, Immigration New Zealand and the Ministry of Education will be critical. Grant has a proven track record of working closely with other parts of the Government.”
Grant McPherson will begin his new role in January.
“The Board would like to thank Lester Wolfreys who has been employed as interim CE since 1 September. Lester and the staff at Education New Zealand have made an excellent start on building a new agency that can deliver on the Government’s international education goals.”
Lester Wolfreys will continue his role at Education New Zealand until Grant McPherson starts with the agency.
- From Donaldson’s Dairy to Shanghai
- NZ Education travel links with Southern China strengthened
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NZ and China strengthen education links
Tertiary Education, Skills and Employment Minister Steven Joyce signed the agreement with China’s Education Minister, Yuan Guiren, following bilateral talks between Prime Minister John Key and new Chinese Premier Li Keqiang at Beijing’s Great Hall of the People.
