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• Sports education opportunities opening up in India

  India’s Delhi University women’s football team training with the Asia Pacific Football Academy at Lincoln University is an early example of growing activities between India and New Zealand sports education providers.

  While the Delhi University project is helping building connections at institutional level, there are opportunities emerging across a range of sports education and related disciplines.  

  According to one recent industry report, sports spending in India is outpacing the country’s relatively high economic growth rates.

  India’s Ministry of Youth Affairs and Sports (MYAS) has a focus – and a NZ$370 million annual budget – to develop sports in India.

  Every Indian school with more than 100 students is expected to employ a part-time physical education (PE) instructor. When this legislative requirement is fully implemented, millions of physical education instructors and teachers must be trained or up-skilled.

  The Indian government has also said it will setup sports institutes, with private sector support, in every district of the country. Private sector involvement in sports education is on the rise.India is also broadening the types of sports it plays.

  The first edition of the Elite Football League of India (EFLI) kicked off late last year - matches were beamed to 70 million homes across India.

  Based on the current trends in India, and interest from the Indian system, the following disciplines and areas could be explored for opportunities in India:

  • Sports management

  • Physical education in schools

  • High performance centres

  • Sport science and medicine.

  Education New Zealand’s New Delhi office helped Delhi and Lincoln universities and the Asia Pacific Football Academy get their partnership underway.
  For more information contact: Dr Shruti Jain, Project Coordinator, Education New Zealand, New Delhi.

   

• CPIT graduates share honours in ENZ’s Virtual Re-Start Fashion Competition

  Christchurch Polytechnic Institute of Technology (CPIT) fashion graduates Phoebe Ratcliff-Reid and Melissa McIndoe, with their Malaysian counterparts from Raffles College and the Malaysian Institute of Arts, won first and second prize in Education New Zealand’s New Zealand Week fashion competition held in Kuala Lumpur this week.
  
  Fittingly, the fashion collection was based on the theme of ‘rejuvenation’ and inspired by the rebuild of Christchurch city.
  
  Along with CPIT, students from Massey University, Otago Polytechnic, Bay of Plenty Polytechnic, Whitieria Community Polytechnic and WINTEC took part. They worked ‘virtually’ in pairs with their Malaysian counterparts to create four distinct outfits.
  
  Education New Zealand developed the Virtual Re-Start Fashion Competition to showcase the quality of New Zealand fashion institutions and attract the attention of Malaysian students, encouraging them to come and study in New Zealand. More than 2000 Malaysian students studied in New Zealand last year.
  
  The winners were:
  •    1st prize
  Phoebe Radcliff-Reid (CPIT)
  Kathryn Lagrosa Rao (Raffles College of Higher Education)
  
  •    2nd prize
  Melissa McIndoe (CPIT)
  Liew Chee Yeng (Malaysian Institute of Arts)
  
  •    3rd prize
  Hannah Shand (Massey University)
  Moto Keek Wen Han (Raffles College of Higher Education)

• Latest levy data released

  As many expected, the 2012 figures confirm a decline in international student enrolments since 2011. Although enrolment numbers fell by 6 percent (5,665), the report also shows that tuition fees from international education increased by $13.4 million, up 2 percent.

  While these are the headline numbers of the report, a more complete picture is revealed by looking at the report in more detail. For instance, while there has been a 5,665 decrease in enrolments, certain sectors have been impacted more than others. Private Training Enterprises (PTEs), mainly non-funded, experienced a drop in enrolments of 5,102. However, Institutes of Technology and Polytechnics (ITPs) saw a 4 percent increase in enrolments, although the numbers, 434, are modest.

  Canterbury is suffering reduced student enrolments due to the earthquakes, an important factor in explaining the national numbers. There were 2,979 fewer students – a 31 percent drop – enrolled with Canterbury education providers in 2012.

  The ongoing effects of the rising New Zealand dollar are also hurting the industry, and it is important to note that other providers of international education are experiencing similar trends. Australia, for example, has experienced a similar decline in international student enrolments, with their numbers down by 7 percent in 2012.

  We need to improve our understanding of what factors drive student choices in our key markets. To this end, much of Education New Zealand’s current work is focused on how students and their families decide on where to undertake their course of study, and the factors that influence their decision.

  This research will allow Education New Zealand to provide you, the industry, with detailed information that is current and relevant. We can then work together to develop programmes and initiatives to increase the demand for what New Zealand has to offer.

  There is much work to be done. A willingness to take a different approach is essential if we are to grow our industry.

  We will provide more analysis of the data in next week’s edition of our e-news, International Education News. Some of the key information from the report is included below.

  Kind regards,  

  

  Grant McPherson

  Chief Executive Education New Zealand    

  Enrolments: There was a 6% drop (from 98,660 to 92,995 in international student enrolments) in 2012. The main results were:

  • Schools (down 3%), universities (down 2%), funded PTEs (down 6%), non-funded PTEs (down 13%)

  • Canterbury numbers down 31% (a reduction of 2,979)

  • Chinese enrolments up 5% (now 27% of all international students)

  • Japan (number 4 market in 2012) enrolments up 3%

  • Saudi Arabia (number 5 market) down 26%

  • South Korea (number 3 market) down 19%

  • India has overtaken South Korea as our second biggest source of students

  • ITP enrolments up 4%

  Tuition fees: There has been an overall $13.4 million (2%) rise in international education tuition fees in 2012, but the results varied according to sector:

  • Universities (up 6%), ITPs (up 5%) and funded PTEs (up 7%)

  • Schools (down 19%) and non-funded PTEs (down 9%)

  

  

  

• Chile announces 500 more ‘penguins’

  In the last edition of International Education News we reported that Chile’s Economy, Development and Tourism Minister, Pablo Longueira, had announced that the pilot scheme for the ‘Penguins without Borders’ scholarship programme that brought 40 Chilean students to New Zealand in January, would be widened to 100 for terms three and four of this year.
  
  Things have progressed since then, with Minister Longueira announcing during his current visit to New Zealand that 500 more ‘penguins’ (so called, due to their distinctive black and white uniforms) are coming to New Zealand.  The first group of 250 ‘penguins’ arrives in July to live and study in towns and cities around New Zealand for two semesters. A further 250 will arrive in January 2014.
  
  New Zealand was the only country chosen to pilot the scholarship programme, but this announcement may help secure New Zealand’s place as a regular destination for these high-achieving students.

• More analysis of latest international student enrolment data

  

  The 2012 Export Education Levy data contained mixed news across sectors, and from some of our key international markets. While the number of international student enrolments is down overall, importantly the value of the industry, as measured by international fees earned, has increased by 2 percent and this is a significant result.
  
  Education New Zealand is committed to working with each sector of New Zealand’s international education industry to support institution’s needs and priorities to enable industry-led growth. We have a strong programme of work underway in 2013 to achieve this.

  Schools

  

  For all schools, international student numbers declined 0.3% to 15,643 students in 2012 compared with 2011

  • Primary and intermediate enrolments were down 3.3%

  • Secondary, composite and special enrolments fell 0.3%.

  • But value has remained more or less static over the past five years

  • South Korea and China make up half the international education market for this sector

  South Korea was down 15% for schools in 2012. Why?

  • South Korean Government moves to provide more English language tuition in Korea

  • Foreign providers setting up in Korea

  • Christchurch earthquake

  • Economic factors in markets

  • High NZ dollar.

  China shows strong growth

  • In 2012 there was a 20% increase in Chinese school international student numbers

  • Chinese first-time visa applications are up, particularly for contributing, composite and special schools.

  Japan is emerging as a growth market

  • Japanese school international student numbers rose 23% in 2012

  • ENZ regards Japan as a market worth further exploration, particularly for school partnerships.

  Universities

  

  Universities earned $308.9 million in international fees in 2012, an increase of 5.5%

  • There are fewer international students, but they are higher value.

  International university student numbers fell 5.2% - a decline of 980 students

  • Indian international students accounted for more than 40 percent of the decline.

  • There was a small increase in numbers of Chinese international students (universities’ biggest and most valuable market). This suggests that New Zealand’s most important international education market is performing well

  • Japanese international student numbers almost doubled

  • Saudi numbers are falling due to a halt in new intakes for Saudi scholarship students in 2012

  • Universities have seen overall international student numbers fall since 2004 despite ongoing growth in the global market for international students

  • Capacity exists and there is scope for recovering market share in the university sector.

  Figures for individual universities are not yet available but we believe about a quarter of this decline can be attributed to a fall in enrolments at Canterbury and Lincoln Universities due to earthquakes

  Universities have strong commitment to internationalisation, partnering with institutions in a variety of markets.

  Institutes of Technology and Polytechnics (ITPs)

  In 2012 ITP fee income was up 4.9% from 2011 - overall revenue for the sector has increased almost 50% since 2007

  International student numbers rose 7.1%; EFTS were up a corresponding 3.4%. ITPs was the only sector to see a rise in numbers and EFTS  

  India and China make a combined 57.6% of all ITP international enrolments:

  • Numbers are up or holding for all major markets

  • There were small declines in South Korea and Saudi Arabia

  • Saudi numbers are falling due to a halt in new intakes for Saudi scholarship students in 2012

  • China remains relatively strong

  • ITPs are encountering strong competition in India from traditional competitors Canada and Australia

  • ITPs want to diversify their exposure to India and China with new market development in the Middle East, Sri Lanka, Nepal, Indonesia and the Philippines.

  Private Training Establishments (PTEs)

  

  PTEs (non-SDR)

  Enrolments at non-SDR PTEs (mostly English language schools) fell 13% in 2012

  • English language schools down 17%.

  • Tuition fees were down 9 % to $105.1 million

  • The decline in English language schools likely to be linked to the rising value of the NZ dollar. International language travelers are known to be price sensitive; also an area of intense international competition.

  This fall, which has been happening for two years, is of concern because ESOL students often move on to further academic study

  Why down:

  • Affordability – the high NZ dollar

  • Greater provision of English language tuition in South Korea

  • Saudi Arabia – fewer new Saudi scholarships

  • New immigration policy – changes to work rights for L5 and 6 diplomas introduced in April 2012

  • Competition from other our key global competitors.

  PTEs (SDR)

  • Enrolments at SDR PTEs (mainly vocational education training institutions) were down 6% in 2012

  • Tuition fees were up 6.4% to $99 million

  • Internationally, demand is growing for high quality vocational training

  • Some of our competitors (eg. Australia) have tightened up student immigration criteria for vocational training.

• Stephen Fleming Live Facebook campaign launched in India

  The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.
  
  The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.
  
  Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.
  
  All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.
  
  We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.
  
  The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.
  
  The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

• Los Angeles VAC opens next week

  All applications that were previously received by this office should be sent or delivered in person to the New Zealand Visa Application Centre (VAC) in Los Angeles.
  
  For more information on the Los Angeles VAC, visit the Immigration New Zealand website.

• Update on sending promotional materials to Viet Nam

  A Vietnamese Government circular also states that if the declared value of goods for onward sale, and sent by a courier company, is less than 1 million VND, no import duty needs to be paid. Over this amount, import duty must be paid. 

  In addition, all importers of “cultural goods” must obtain a cultural licence from the Department of Information and Communications, Ministry of Culture, Sports and Tourism.

  “Cultural goods” includes written materials such as education promotion resources. 

  If you are sending materials to education agents, they should be able to obtain the cultural licence. If you planning to send materials elsewhere, and assistance is required, please contact in advance the New Zealand Embassy in Ha Noi or the New Zealand Consulate in Ho Chi Minh City for more information.

  Other tips for institutions sending materials to Viet Nam include:

  • You should send materials well in advance of any planned events

  • If import duty has to be paid, please aarrange with your freight company for the sender (rather than receiver) to cover this cost – this speeds up the process for the Embassy or Consulate if there are any problems

  • If arranging materials to be sent to Viet Nam from third countries, remember to instruct foreign printers accordingly

  • Remember also to include this information when organising shipments through BPO Intelligence (BPO)

• EdTech conference a great success

  Education New Zealand (ENZ) supported the conference, alongside Learning Media and Grow Wellington, as part of ENZ’s wider strategy to build the capacity, capability and scaleability of the international education export industry.
  
  ENZ sees a vibrant and successful EdTech sector as critical to the success of New Zealand’s educational offerings, domestically and offshore.
  
  ENZ Education Business Development Manager Melonie Pitkin says “One of our key goals for the conference was providing an opportunity for a sector to begin to self identify and find opportunities to make business connections that might not ordinarily occur as part of business as usual.
  
  “On that front we would certainly view this inaugural conference as successful. We're pleased that it was so well attended and well received. We're looking forward to feedback from participants that will help inform and shape how Education New Zealand can work with the EdTech sector.”
  
  The EdTech for Export website will become a hub for EdTech news and information. Videos and slides for some keynote speakers and breakout sessions have been posted on the site.

• Alumni news - launch the New Zealand Educated LinkedIn group

  We encourage you to look at this and refer the LinkedIn group to your own alumni and ask them to join up.

  This is the first stage in our work with alumni. Once there are more members in the group we will start sending out notice of events, encourage alumni to form groups and start discussion forums.

  Here is a comment from one of the alumni who recently joined: “Thank you very much for invitation, this group would make me feel like return back to NZ. Keep in touch.”