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- PR2425 190 Briefing to the Incoming Minister February 2025
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New global campaign invites students to discover what New Zealand can teach them
The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.
Real stories with real impact
At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand.
Hero video
Alumni stories
These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.
Why now?
The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education.
It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.
A welcoming message
ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is.
“We want to show students how in New Zealand knowledge comes from everywhere.”
“Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.
“The message to students is clear: we’re open, and you’re welcome,” Nick said.
A fresh direction
‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.
Where to see it
The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students.
ENZ encourages education agents and partners to use the market-specific materials in their promotions.
These assets are live on ENZ’s Brand Lab for you to make the most of:
- Translated hero videos
- Translated Alumni videos across education sectors
- Social media guidelines (coming soon)
- A sector engagement pack (coming soon)
Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
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New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
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Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
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87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
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fifth for overall higher education quality (QS World University Rankings 2026)
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second on the Sustainable Trade Index
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third-most peaceful country in the world (Global Peace Index 2025)
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first for work-life balance (Global Life Work Balance Index 2025)
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tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
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ENZ calls for funding proposals for New Zealand-China research partnerships
The New Zealand-China Tripartite Partnership Fund 2026 offers up to NZD $20,000-30,000 for each partnership project. The Fund supports new or existing research partnerships between New Zealand and Chinese universities.
Projects typically involve three universities – two from China and one from New Zealand. Past projects have spanned a range of topics across the arts, humanities, social sciences, sciences and applied sciences.
How to apply
Download the New Zealand-China Tripartite Partnership Fund Guidance 2026 and Call for Proposals and the Proposal Form. Send your completed proposal as a PDF, and any questions, to china@enz.govt.nz.
Funding proposals are due by 5pm on 2 March 2026 (NZT).
About the Tripartite Partnership FundAdministered by ENZ, the Tripartite Partnership Fund aims to deepen institutional relationships and strengthen academic collaboration. While the Fund is not designed to fully resource research activity, it supports the development of partnerships that can create wider education benefits. Proposals that outline how the research collaboration may facilitate future student exchange, joint teaching activity, or other forms of academic mobility are especially encouraged.
Established in 2005, the Tripartite Partnership has enabled enduring academic connections and a growing portfolio of collaborative projects.
Read about the 2025 awardees here: Prime Minister unveils 2025 Tripartite Fund recipients at Fudan University » Education NZ
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ENZ strengthens applied education connections in Viet Nam through targeted engagement
Education New Zealand Manapou ki te Ao (ENZ) has successfully delivered a targeted engagement programme in Viet Nam for New Zealand’s ITP and PTE sector, supporting providers to build connections, raise profile and position applied education as a strong pathway for Vietnamese students.
Delivered from 29 March to 5 April 2026, the eight‑day programme spanned four key cities and marked the first sector‑specific, ENZ‑led initiative focused on applied and work‑integrated education in Viet Nam.
Strengthening sector visibility and connections
The programme was strategically designed to lift awareness of New Zealand’s applied education offering and to support providers to engage more deeply with the local education system. ENZ led a structured programme of in‑market activity, including:
- networking sessions with education agents and applied education partners
- targeted school visits, reaching around 350 students through career‑focused engagement
- student‑facing outreach activities
- a country briefing and a high‑level meeting with the Department of Vocational Education under Viet Nam’s Ministry of Education and Training.
ENZ also worked closely with selected market partners to amplify reach and impact, with partner‑led activity including additional agent meetings, student engagement events and education workshops.
Above: Representatives from New Zealand education institutions provided career guidance to students at various high schools
Strong market response and growing awareness outcomes
Market response throughout the programme was consistently positive, with strong interest from education agents, schools and students in applied and work‑integrated programmes. Key areas of interest included scholarships, tuition affordability, updated entry requirements for Vietnamese students, and post‑study work opportunities that support longer‑term career outcomes.
The programme also delivered strong media results that significantly strengthened awareness of New Zealand’s applied education offering and reinforced positive perceptions of its education quality and experience in Viet Nam.
Building momentum in Viet Nam
ENZ’s Market Manager – Viet Nam, Van Banh, said the programme is helping build momentum and setting New Zealand’s vocational education sector up for sustainable growth in Viet Nam.
“The response we have seen in Viet Nam has been very encouraging. Education agents, schools and students are showing strong interest in New Zealand’s applied and work‑integrated education, particularly around scholarships, affordability and clear pathways to employment,” Van said.
“The strong media coverage from this programme has also helped lift awareness of what New Zealand offers, reinforcing its positive attributes around quality, employability and accessibility. We’re looking forward to building on this through targeted digital activity and local storytelling.”
Building on this momentum, ENZ will deliver a follow‑up digital campaign featuring local influencers and stories from alumni and current students to further amplify the visibility and impact of New Zealand’s ITP and PTE sectors.
