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- English language demand
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Around the world in five
GLOBAL
University applicants turn away from US and UK
Canada has overtaken the UK as a preferred study destination for international university applicants, according to the 2018 QS Applicant Survey. The survey provides further evidence that international students are increasingly rejecting the UK in favour of other English-speaking destinations.
SOUTH EAST ASIA
South East and East Asia’s growing popularity with international students
South East Asia’s lower study and living costs, coupled with its offering of an ‘exciting study abroad experience not too far from home’, is attracting international students from the wider Asia-Pacific region.
UK
Take students out of migration stats, say policymakers and stakeholders
A forum about the UK’s future immigration policy included lengthy discussion about the inclusion of international students in the net migration target, with many arguing it creates the perception that the UK is unwelcoming to students.
BRAZIL
Brazil to get 'Singapore-style' education thanks to teacher training deal
More than 50,000 students in Brazil will soon be provided with a more Singaporean-style education, thanks to a memorandum of understanding with Singapore’s National Institute of Education to improve the education system in Brazil.
MALTA
Increasing international English language enrolments
More than 87,000 international students attended English language schools in Malta in 2017, seeking “a high quality of English teaching accompanied with the sun and the safety of the island.”
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Tauranga-based group visits Korea
E-News caught up with one of the organisers of the visit, Education Tauranga’s Anne Young.
What led to the decision to visit Korea as a group of institutions?
Education Tauranga’s 2013-2017 strategy focuses strongly on collaboration between member institutions. We find that we can make more of an impact in a market as a group, and, with a diverse range of institutions participating in activities, we can demonstrate the pathways that exist within our region to cater for all levels of education.
Korean students are enrolled in the full range of education institutions in Tauranga – from primary right through to tertiary. This is one of the reasons Education Tauranga’s Korean student numbers have continued to rise in 2015, while declining in New Zealand overall. We also attribute our success in Korea to the fact that we have committed local agents, strong local government support, highly effective links with the Korean community in the Western Bay of Plenty and institutions that provide excellent education and care to all international students, including those from Korea.
In choosing Korea as our group visit destination, we were able to further capitalise on our already strong position in that market.
What are the advantages of a group visit such as this?
The main advantage of a group visit is that it’s easier to get noticed and to secure meetings than when you’re an individual institution travelling on your own. Promotional costs can be shared, too. In our case, 21 institutions were pitching in, meaning our advertising dollar went a lot further, resulting greater numbers of prospective students at our fairs and good attendance of officials at other events.
Having trip organisers taking care of all the planning, organising and bookings meant it was a much more efficient process for everybody. It also alleviated stress for some first time travellers to Korea who didn’t have to face many of the challenging ‘unknown factors’ that can pop up when organising your own recruitment trip.
What are the downsides?
I don’t think there are any particular disadvantages to marketing as a group offshore. However, there are challenges in the logistics of dealing with such a large group, such as transport arrangements and getting everyone to where they need to be on time, as well as ensuring that planned activities are of benefit to all institutions from a range of sectors.
What were the highlights?
We attracted over 400 prospective students through our fairs which was a great success for one small region of New Zealand. The students who came along were already pretty well informed about Education Tauranga’s education offerings, demonstrating that the effort that we put into advertising prior to the events hit the mark!
Several alumni families also attended the events, and it was wonderful to see them engaging with prospective students and their families and giving their perspective on what studying in our region is like.
The support of big New Zealand brands such as Zespri was also fantastic; their product promotion at our fair went down really well.
Being hosted at the New Zealand Residence by the Deputy Head of Mission to Korea and Education New Zealand was also a highlight as we were able to recognise the contribution they had made to ensuring our activities were a success.
Are there any outcomes on the horizon or promising connections made?
We’re hoping our visit will result in an increase in student numbers from Korea in 2016. The signs are promising so far, with many new students expressing an interest in coming here. Time will tell however!
We have also strengthened relationships with Tauranga’s ‘friendship city’ of Ansan, with a larger study tour group coming in 2016 than came in 2015.
What would you do differently next time?
The visit to Korea was our second regional group visit (we visited China together as a group in March this year) so we already had experience in what did and didn’t work and were able to iron out any issues prior to this trip.
Any hints and tips for together groups thinking of undertaking this sort of group visit?
I think undertaking a visit of this kind is very effective for regions or groups of institutions. My top tips for making your visit a success are as follows:
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Do your research and have a plan. Know exactly what activities you want to do and why
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Involve all participating institutions in the planning process
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Make sure you have support from local councils and your Economic Development Agency
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Enter the market with a strong brand that all participants believe in
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Make sure you have translated materials and have translators who know your product/region
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The work you do prior to arrival is just as important (if not more than) as the work you will do while in country
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Work with ENZ and local Embassy staff
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Leverage your alumni
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Follow up with the people you met with during the visit!
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- NZ Connect v2
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What do Kiwis think about international education?
Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.
ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.
“However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”
Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.
Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.
Great fresh insights into how to communicate with Kiwis
Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.
Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.
“The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.
“This is the task for all of us across the international education system,” she says.
The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.
Putting the research findings to work and next steps
Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.
The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.
ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.
ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.
Read all about it!
The report is now on IntelliLab.
- EdTech 02
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ISANA’s guide to pastoral care success
ISANA NZ President Lesley McDonald says the breakout sessions will equip attendees with strategies, tools and resources to enhance student support at their institutions.
“Our breakout stream takes an evidence-driven approach to help providers develop strategies and inform investment in student support services,” says Lesley.
“The sessions will help delegates achieve the outcomes of the Code of Practice, while keeping the student voice at the centre of everything we do.”
The breakout sessions span international student services, advocacy, teaching and learning, and policy development, and suggest ways in which New Zealand can improve support for international students while they live and study here.
Highlights include workshops on supporting international student transitions, developing effective pastoral care programmes with your local community, and preparing for critical incidents.
Other features include Distinguished Professor Paul Spoonley talking about the possible effects of international demographic trends on the flow of students to New Zealand. An ISANA panel will also explore how individuals can be agents of change in their institutions to effect internationalisation goals, including by promoting the adoption of intercultural competencies.
ENZ has partnered with ISANA New Zealand to deliver the breakout stream at conference, with a specific focus on student experience. Find out more at www.nziec.co.nz.
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Education New Zealand hosts first-ever NZ-China Education Week
Early Childhood Education Symposium
The inaugural New Zealand-China Early Childhood Education Symposium with China Centre for International People to People Exchange (CCIPPE), an agency under the Ministry of Education of China, was well-received by the audience of over 1,000 people.
ENZ General Manager – International, Lisa Futschek, provided opening remarks alongside distinguished officials from China who expressed support for the dialogue around ECE to continue between our two countries.
“It was very moving to hear Deputy Director General Xiaochun YANG speak te reo Māori in his closing remarks,” ENZ Director – Greater China, Miranda Herbert, said.
“The ECE Symposium highlights the special relationship between New Zealand and China and our long history of engaging in bilateral dialogue in a variety of education related fields to learn from each other.”
Educators tune into the ECE Symposium.
Part of the success of participation was due to CCIPE’s social media post which attracted over 8000 reads (pre-event). CCIPPE article with photos: 2020中国-新西兰学前教育研讨会在线成功举办 (qq.com)
The entire symposium was bilingual – no small feat in a virtual environment. ENZ used subtitles on pre-recorded presentations, interpretation for the live speakers and engaged a bilingual MC with experience in the ECE field.
University of Auckland Associate Dean International – Faculty of Education and Social Work, Marek Tesar, presented a session at the symposium titled “How ECE Teachers Shape Our Children: Fostering Quality ECE Teachers—Formal Education and Professional Development."
“A fantastic event, which brought together an interdisciplinary group of people to discuss the important topic of early childhood education. It has emphasised the many opportunities for ongoing collaboration between New Zealand and China and I hope that this is the first of many such symposia – hopefully in person next time!” he said.
Watch the recording
To view the recorded symposium, please log back into your ECE Symposium Attendee Login. Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, navigate to Floor Plan and click “Education Symposium 2020”
Then you will see this screen to click “Playback”
The Southern Institute of Technology (SIT) present at Sino-New Zealand Higher Vocational Education.
8th Sino-New Zealand Higher Vocational Education Conference
This year’s Sino-New Zealand Higher Vocational Education conference moved to a virtual platform this year which enabled continued dialogue between New Zealand and China.
Over three half-days, it focused on challenges and innovations in online learning and international collaboration for managers, teachers and researchers in vocational education and training.
Conference organisers, Wintec and co-organiser, Skills International worked closely with China partners Tianjin Light Industrial Vocational Technical College, Qingdao Vocational Technical College and Central Institute for Vocational Technical Education to deliver an engaging event for the live audience in Tianjin and the virtual attendees.
Agent Seminars
The Agent Seminars reached an audience of 500 attendees from across the Greater China region over two days.
Agents were welcomed by New Zealand’s Ambassador to China, H.E. Clare Fearnley, heard from Immigration New Zealand, Tourism New Zealand, and even learned how to order a green tea in te reo Māori.
With over 44 New Zealand institutions and regions exhibiting in the virtual exhibition hall, agents were able to connect through the virtual meeting rooms to have one-on-one conversations. ENZ trialled a virtual conferencing platform created for the China market that allowed our Chinese agents to join via WeChat and tailor their view to local language.
ENZ wants to thank all the exhibitors, presenters and attendees who participated in New Zealand Education Week to help make it a success and we appreciate your adaptability to a China-friendly virtual platform.
ENZ has received great feedback from both sides on the programme and future partnership opportunities – there is a strong desire to continue dialogue.
Watch the recording
Note, the Agent Seminars were over two days and the majority of presentations are in Chinese language.
To view the recorded seminars, please log back into your Agent Seminars Organization or Attendee Login.
Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, please navigate to Floor Plan and click “Agent Seminar Presentations”.
Then you will see this screen to click “Playback” for either 25 or 26 November.
