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New Zealand education hits the airwaves in Brazil
A radio competition was the latest initiative supported by ENZ to do just that in Brazil.
The competition saw Latino International Studies partner with Radio Rock 89FM, leveraging the latter’s 30th anniversary celebrations to give the promotion a “30” theme: Comemore os 30 Anos da Rádio Rock na Nova Zelândia (celebrate Radio Rock’s 30th anniversary in New Zealand).
To win: contestants needed to convince the judges – in a maximum of 30 words – why they were the most worthy recipients of the 30-day trip to New Zealand.
The prize: was 30 days of English language learning course at Language Schools New Zealand in Queenstown including accommodation, insurance, air tickets and NZD1,000 in spending money.
The lucky winner was Carolina Sant’ Ana, a 24-year old dentist from São Paulo. Her winning sentence was exactly 30 words in Portuguese and translates as: “I would use 30 words to convince LAE International Studies that 30 days in New Zealand would yield 30 years of memories and stories, as the 30 years of the Rock Radio.”
An overjoyed Carolina received her prize at the New Zealand Consulate on commenting, “I can’t wait to visit New Zealand, to meet its lovely people and see its natural beauties. Definitely, it is a dream coming true”. She is planning to travel to New Zealand at the end of October.
The results: The campaign ran from 21 May to 17 June and during this time:
- New Zealand education was promoted to more than 2 million listeners
- Two interviews were aired with the director of Latino International Studies, Sao Paulo to explain the competition and promote study in New Zealand
- Almost 1,000 people from several Brazilian states entered the competition.
Campaigns such as this offer invaluable opportunities to reach and engage with a huge audience of prospective students.

Above: Carolina Sant’Ana and her family holding her prize

Above: Carolina Sant’Ana and Guy Hughes (Language Schools New Zealand)

Above: Carolina Sant’Ana holding her prize
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Advertising opportunity for NZ education providers and regional groups in Japan
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ’s Business Development Manager – Japan, Tomomi Kontani says “New Zealand’s border is now fully open to students from Japan, and interests from students and their parents, schools, and education agents are shifting back from other options.
“This is a great opportunity for New Zealand education providers and regional groups to join forces with us to promote New Zealand education to the Japanese public. ENZ Japan is planning to host and participate in various students/business-to-business stakeholder focus events in 2023, and this guidebook will be the main information source we refer to and distribute at these events. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities.”
Advertisement rates for individual providers range from $NZ2,400 to $NZ6,600 for guidebook and/or website listing. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $NZ2,400 for a 2-page colour advertisement and $NZD3,600 for a 4-page colour advertisement).
Interested New Zealand education providers and regional groups should contact KBUNSHA directly for any questions (available in English). Advertisement bookings must be made by 30 June 2023.
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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Kiwi mobility in the GIC spotlight
Brett Berquist, University of Auckland Director International, says while New Zealand counts 4.5 million people onshore, another 15% of Kiwis reside abroad.
“New Zealanders travel – for work, for study and for the joy of it. The Kiwi cultural phenomena of the ‘Big OE’ is a key part of this international experience.
“In particular, New Zealand university graduates have among the highest mobility rates in the world. One in three domestic university graduates are overseas within seven years of graduation, and 41% of doctoral graduates are on their OE within five years of graduation, according to the Ministry of Education.
“Traditionally, the OE has been a post-graduation undertaking, but we see that the current generation is keen to begin their OE during study and are particularly driven by employability outcomes. Most Kiwis then return to our shores with new skills and experiences to contribute to our community and economy.”
In 2017, the University of Auckland received more than 400 applications for 10 eight-week internships in Mumbai, India. Since then, more than 100 students have participated in global internships enabled through ENZ’s Prime Minister’s Scholarships, or self-funded.
“Demand is growing for global internships among our students. They understand the value of work-based learning opportunities and increasingly can see the connection to international experience also,” said Brett.
This increasing interest in offshore learning experiences is encompassed in goal three of the New Zealand International Education Strategy – global citizenship.
New Zealand representatives from the University of Waikato, Canterbury University, Victoria University of Wellington, Auckland University of Technology and the University of Auckland will present at the GIC on their own experiences in growing participation in global internships, including perspectives from student participants.
These sessions will enable conference delegates to learn more about how New Zealand is engaging with global internships through analysis and case studies of different models for work-integrated learning being implemented across the country.
The 2019 Global Internship Conference will take place on 2-5 July, bringing together more than 300 delegates from around the world to discuss integrating employability and internships with study.
To register or to find out more about the GIC, click here.
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New Zealand universities connect with students across Hawai’i
Building on the momentum from last year’s inaugural visit, this year’s programme brought together an even wider network of students, counsellors, and partners – reflecting the growing interest across Hawai‘i in international pathways.
This year’s showcase again benefitted from strong NZ Inc engagement, with the New Zealand Consulate providing support including Consul General to Hawai‘i, Stuart Horne, opening one of the key events on the first day for O‘ahu school counsellors.
New Zealand Consul-General to Hawai‘i Stu Horne delivers opening remarks
ENZ’s Regional Director – Americas, Europe & GCC, Natalie Lulia, said the presence and support of the New Zealand Consulate team in Hawai‘i helped reinforce a unified New Zealand education presence.
“It was great to begin our Hawai‘i Showcase with the support of our Consul General and the New Zealand Consulate team in Hawai‘i. Their presence strengthened our regional relationships and reinforced the Aotearoa New Zealand message we aimed to convey as a unified ENZ-universities delegation, exemplifying the welcoming, community‑focused, and collaborative values we promote to students, families, and counsellors,” Natalie said.
Across the five days, the showcase delivered 14 events across three islands, including school visits, education fairs, and counsellor engagements.
Strong participation throughout the week reflected sustained interest in New Zealand as a study destination, with families eager to learn more about universities, programmes, and pathways.
Samuel Lafontaine-Tardif of the Victoria University of Wellington speaking to families at Seabury Hall Fair.
A key enhancement in 2026 was the addition of a dedicated leg on Maui. Seabury Hall generously hosted the fair, providing a welcoming space that highlighted the island’s warmth, curiosity, and enthusiasm for pathways to Aotearoa New Zealand.
Counsellors shared how the roadshow has already become a valuable touchpoint for families exploring global study options – and how early conversations are starting to translate into tangible planning for the future.
Associate Director of College Counseling Seabury Hall (Host of the Maui Fair), Francesca Cipro Shimada, said visits such as these were essential for their rural community.
“We were so grateful to be included in the Maui stop of the roadshow. These visits are essential for our rural community, providing global connections that our students rarely have the opportunity to see firsthand. The event sparked real excitement, families are now asking about Aotearoa, and several of our 11th grade students are already researching New Zealand universities. The impact has been immediate.”
Many parents also expressed how meaningful it was to have direct access to institutions, an opportunity they rarely receive. One parent, Erica Ledesma, whose son Logan is currently studying in New Zealand, shared how significant these interactions are for families:
“This was an important experience as many families are interested in sending their students to study in NZ but had no way to connect to the programs and universities. The presentations gave families a direction to figure out which university is the best fit for their student.
"In my personal experience with the staff from the University of Waikato, having a team who can help international students with their student visas, registration, financial aid, and figuring out accommodation has been amazing. It is a process to get any student settled at a university, and this international team has helped my son’s dream become a reality!”
Her reflections echoed what many families expressed throughout the week – that the visit not only opened doors but built genuine confidence in navigating international study.
Building on the enthusiasm shared by families throughout the week, many are now moving from curiosity to concrete plans, said Natalie.
“We are already hearing from parents and students who engaged with us during the visit, asking to set up campus visits in New Zealand. Their proactive steps demonstrate not only heightened interest but a clear commitment to pursuing study opportunities.”
ENZ extends sincere thanks to the New Zealand university representatives for their collaboration, commitment and partnership throughout the showcase, and to the students, families, counsellors, and partners across Hawai‘i for their warm welcome.
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Boost to long-term education partnerships in China
The arrangement will enable participating New Zealand universities and ITPs to form long-term partnerships with Chinese institutions in a key subject area to invest in, develop and deliver new joint programmes.
The arrangement was signed between the New Zealand Government-to-Government Partnerships Office (G2G), China’s Ministry of Education and the National Center for Schooling Development (CSDP), the only governance organisation that establishes standards and evaluates education systems in more than 1000 higher education institutions in China.
Specifically, it will allow participating New Zealand tertiary institutions to formally register and participate in China’s International Higher Standard Application-Oriented Institutions Programme.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the arrangement is a win-win for New Zealand and China.
“New Zealand institutions can participate in the development of China’s higher education system as well as benefit from a new future channel of good quality Chinese students.”
To date, five New Zealand tertiary institutions including AUT, Otago Polytechnic, Weltec & Whitireia, Wintec and Ara Institute of Canterbury have participated in this arrangement.
CSDP is also cooperating with education institutions in the USA, United Kingdom, Ireland, Finland, the Netherlands and Australia.
In September, CSDP’s representatives will visit New Zealand to hold a workshop with the participating New Zealand institutions and undertake site visits of their campuses.
Interested universities or ITPs can contact ENZ’s International Market Manager – China, Ross Fisher, at ross.fisher@enz.govt.nz.
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Relationship building with sister schools in China
The visit enabled the school to explore potential sister school relationships with schools in China and gain some understanding of the complexities of working within the Chinese education environment.
To make sure they got the most out of their visit, Janine joined forces with Terry Holding, Relationship Manager from Belmont Intermediate’s pathway partner on Auckland’s North Shore, Takapuna Grammar. Terry’s depth of experience in China was invaluable to Janine, who was embarking on her a first marketing-focused trip to the country.
Janine says, “Going on the visit with Terry meant plenty of opportunity to discuss how we might collaborate more, and for me to see how I might use his school’s networks for our own marketing.”
The Sister Schools’ funding covered Janine’s travel costs, with Belmont Intermediate School paying for accommodation and other expenses.
“The funding allowed us to accompany Takapuna Grammar on their full marketing trip, which included visits to schools and agencies in Beijing, Xi’an, Kunming and Shanghai.”
Janine is aware that cultivating relationships takes time and patience, but there are some encouraging early signs, including:
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Sister school relationship agreed to in principle with Shanghai Far East School.
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Signed an agreement with an important agency.
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Visiting the parents of two students currently studying at Belmont Intermediate, thereby elevating the status of the school and reinforcing the school’s brand as trusted partner.
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Getting a good overview of the full range of Chinese schools – from primary to high school, and both private and government-run.
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Securing four short-term students for Belmont, all of whom have the potential to become full-time students for the school next year. This effectively paid for the other costs of the trip so as making the venture cost-neutral for the school.
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Setting tentative dates and sketching out plans for reciprocal school visits.
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Engaging with several students and parents that may lead to future enrolments.
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Gaining a deeper understanding of Chinese culture and approach to business.
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An appreciation of the way the New Zealand primary school curriculum can be adapted and run in parallel to the traditional Chinese curriculum, was just one of the valuable insights Janine gained during her trip. One thing that came as surprise to Janine was the high level of English language competency of many of the students and general population.
“The idea of sending intermediate-aged children to New Zealand is a relatively new one for many schools and education bodies in China, and I’ve learned to be comfortable with the fact that it may take several years for some of the relationships to bear fruit.”
Janine says, “I benefitted enormously from visiting China. There are so many things – big and small – that you just can’t grasp unless you go there. Although I was only able to skim the surface on my short trip, it all contributes to a greater understanding of the cultural and educational environment our Chinese students have come from and our education partners, such as agents, teachers and schools and are operating in.”
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New Zealand and China share cultural connection through conservation
In many ways New Zealand’s management of protected lands is world-leading, but there is still much to learn from others. Collaboration is key to improving outcomes and shaping policy in the years ahead. Dr Mick Abbott, professor of Landscape Architecture at Lincoln University, has been collaborating with researchers in China since 2014, with support from Education New Zealand’s Tripartite Fund. The fund assists New Zealand universities to join in research partnerships as the “Third Brother” with two Chinese Universities - one “emerging” and the other “established”.
Dr Abbott has been working with Tsinghua University in Beijing and Kunming University of Science and Technology in Yunnan province on research projects, field trips, workshops, student courses, and the production of bilingual learning materials.
“While we achieve very good conservation outcomes in New Zealand, it is essential that we look beyond our borders for further research and understanding” - Dr Mick Abbott, WildAtlas project lead and Tripartite Fund recipient
Need to look beyond our borders
“Conservation underpins our value proposition to the world,” he says.
“While we achieve very good conservation outcomes in New Zealand, it is essential that we look beyond our borders for further research and understanding.”
While China looks to New Zealand for leadership on how to effectively protect pristine environments from the impacts of recreation and tourism, New Zealand stands to learn a lot from how China celebrates its cultural connections with nature, Dr Abbott says.
“Protected lands in China are associated with cultural value. In Chinese thinking ecological civilisation underpins wider civilisation. They take a holistic view and there are elements in common with Mātauranga Māori (Māori wisdom and world view).
Cross-cultural thinking important
Mātauranga Māori can enhance the cultural connection between Maori and Chinese and creates valuable synergies, he says. “Cross-cultural thinking is so important.”
Key to the success of the long-term relationship was an exhibition Lincoln University curated in Beijing in 2017, showcasing New Zealand’s protected areas and a range of eye-catching exhibits, alongside Lincoln’s research and that of Tsinghua University on the future direction of protected area management.
The exhibition attracted 50,000 visitors and kicked off the WildAtlas project which Dr Abbott has spent the past four years developing. WildAtlas is a collection of virtual tours that bring to life the stories of New Zealand’s National Parks and protected areas, both past and present.
Available in both English and Chinese, WildAtlas is principally used as an educational tool aimed at university students, but Dr Abbott would like to extend its reach to Year 12 and 13 students. “Land issues are really important in this country, and we must understand there are other ways to view the land. We need to broaden the horizons of our students.”
Conservation experiences a key attraction
Looking to the future, Dr Abbott says that New Zealand conservation managers will benefit from a better understanding of the type of National Park experiences that are attractive to Chinese visitors.
“Pre-Covid, China was New Zealand’s second largest inbound tourism market and largest long-haul market. Our conservation areas and national parks are a key attraction.”
He is using the latest round of Tripartite funding to create a corresponding Virtual Field Tour of the Protected Areas of Yunnan Province, home to Kunming University of Science and Technology.
Dr Abbott is hugely positive about the relationship which has been built with Tsinghua and Kunming universities through the Tripartite Fund and believes the collaboration will lead to business and investment opportunities in the future.
“We must foster goodwill and understanding first, share our values, and advocate for them.
Editor’s note: New Zealand’s involvement in the Tripartite Fund dates back to 2005, when the New Zealand and Chinese Ministries of Education agreed to formally support and promote tripartite relationships between New Zealand and China, in which a New Zealand university is joined as the ‘third brother’ to an existing ‘two brothers’ arrangement.
For more information on the NZ-China Tripartite Fund or to learn more about Professor Abbott’s research, please contact the ENZ team at china@enz.govt.nz