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Update on sending promotional materials to Viet Nam
A Vietnamese Government circular also states that if the declared value of goods for onward sale, and sent by a courier company, is less than 1 million VND, no import duty needs to be paid. Over this amount, import duty must be paid.
In addition, all importers of “cultural goods” must obtain a cultural licence from the Department of Information and Communications, Ministry of Culture, Sports and Tourism.
“Cultural goods” includes written materials such as education promotion resources.
If you are sending materials to education agents, they should be able to obtain the cultural licence. If you planning to send materials elsewhere, and assistance is required, please contact in advance the New Zealand Embassy in Ha Noi or the New Zealand Consulate in Ho Chi Minh City for more information.
Other tips for institutions sending materials to Viet Nam include:
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You should send materials well in advance of any planned events
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If import duty has to be paid, please aarrange with your freight company for the sender (rather than receiver) to cover this cost – this speeds up the process for the Embassy or Consulate if there are any problems
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If arranging materials to be sent to Viet Nam from third countries, remember to instruct foreign printers accordingly
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Remember also to include this information when organising shipments through BPO Intelligence (BPO)
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EdTech conference a great success
Education New Zealand (ENZ) supported the conference, alongside Learning Media and Grow Wellington, as part of ENZ’s wider strategy to build the capacity, capability and scaleability of the international education export industry.
ENZ sees a vibrant and successful EdTech sector as critical to the success of New Zealand’s educational offerings, domestically and offshore.
ENZ Education Business Development Manager Melonie Pitkin says “One of our key goals for the conference was providing an opportunity for a sector to begin to self identify and find opportunities to make business connections that might not ordinarily occur as part of business as usual.
“On that front we would certainly view this inaugural conference as successful. We're pleased that it was so well attended and well received. We're looking forward to feedback from participants that will help inform and shape how Education New Zealand can work with the EdTech sector.”
The EdTech for Export website will become a hub for EdTech news and information. Videos and slides for some keynote speakers and breakout sessions have been posted on the site. -
Alumni news - launch the New Zealand Educated LinkedIn group
We encourage you to look at this and refer the LinkedIn group to your own alumni and ask them to join up.
This is the first stage in our work with alumni. Once there are more members in the group we will start sending out notice of events, encourage alumni to form groups and start discussion forums.
Here is a comment from one of the alumni who recently joined: “Thank you very much for invitation, this group would make me feel like return back to NZ. Keep in touch.”
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JJL China visits New Zealand to discuss international student recruitment strategies
Senior representatives from JJL China, including their Beijing HQ President Mr Yanmin Zhu, will meet with New Zealand institutions from a range of education sectors in the wider Christchurch and Wellington regions. Grant McPherson, Education New Zealand’s Chief Executive, says the visit is the first of four inbound agents trips organised to improve connections between industry, agents and markets.
“Loyal and high-quality agents play an important role in New Zealand’s international education industry. ENZ is hosting these trips to build on our valued relationships and explore further opportunities for cooperation aligned to our marketing campaigns.”
Kaye Le Gros, ENZ’s Channel Development Manager with responsibility for agents, says JJL were especially keen to travel to and show their support for Christchurch. While there, the delegation will visit Burnside High School, the University of Canterbury and Christchurch Polytechnic Institute of Technology. They’ll take a tour of the Re:Start container mall and learn about plans to rebuild Christchurch’s city centre.
The visit will conclude with a meeting to discuss a two-year strategic plan for JJL China and New Zealand. Agents from India, Indonesia, Thailand and Korea arrive in New Zealand throughout May and June. As well as meeting with education representatives, visiting delegations will hear from New Zealand Qualifications Authority, Immigration New Zealand and Ministry of Education staff.
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Update on the New Zealand Story – Our shared story to support export growth
The New Zealand Story project is led by the chief executives of Education New Zealand, Tourism New Zealand and New Zealand Trade and Enterprise.
The Story will:
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Communicate New Zealand’s values and personality
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Feel and be authentic
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Feel different to other countries’ stories
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Move us beyond place (our landscape)
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Be a foundation story from which other stories can grow
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Support growth in export earnings.
It will help communicate New Zealand’s distinct and unique attributes to international audiences around the world.
Education New Zealand Marketing and Channel Development Manager Kathryn McCarrison says that while New Zealand has a great reputation in a number of areas, “the New Zealand Story is an opportunity to sharpen and highlight our country’s many qualities.
“What we have got is a gap between how international audiences see us and the ideal positioning we need to ensure the world ‘buys’ New Zealand.
“The New Zealand Story will fill that gap so that exporters don’t have to spend half their meetings in international markets explaining why New Zealand is great. They can get straight into saying why they are great.”
The New Zealand Story will be a foundation for more specific stories about individual businesses and sectors like education. It will help give the stories told in international markets by individual companies and organisations a common voice when talking about New Zealand.
The Story has been tested and accepted by businesses and consumers in six markets –Australia, China, USA, Jakarta, India and Germany.
Leaders from New Zealand’s primary sectors, manufacturing services, export education, Māori and wider government have also had extensive input into the story’s formulation.
The project is now in its creative development stage. A toolbox for industry will be developed that will include images and videos to help ‘NZ Inc’ partners (from both the public and private sector) tell a consistent story about New Zealand across different sectors and in very diverse international markets.
This is an exciting development in the marketing of New Zealand globally and one that will help us all tremendously in raising the profile of our own sectors overseas.
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Update for industry on Assignments4U issue
Although I was made aware of the issue late on Friday, I was still taken aback at the tone of the article and some of the implications made.
The issues raised are of concern to all of us, and we are working on gaining better understanding of the scale of the problem. We do know that it is not, as the article may imply, a problem that is peculiar to Chinese students, nor to students from any other country.
Education New Zealand’s (ENZ’s) main focus on this issue is to manage any risks to New Zealand's international reputation as a provider of world class education, and to local perceptions of the value of international education to New Zealand.
We are following a clear plan to manage any impact this issue may have locally and, most importantly, in China. I’d like to let you know what’s underway now.
Yesterday we responded to media enquiries through a statement, most of which has been reported in the various media items on the matter so far.
ENZ has excellent relationships within the Chinese education sector and our Regional Director, Greater China, is in touch with Chinese officials to ensure there is no misunderstanding about the issue or the New Zealand Government’s response to the matter.
I am aware of the efforts everyone our industry makes to maintain New Zealand’s reputation as a provider of high quality education, and you can be sure we are very much focussed on that as well.
If you have any thoughts, comments or require any assistance, then please get in touch with me, or Senior Communications Advisor, Susie McShane.
Kind regards,
Grant McPherson -
Budget update 2013
Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.
Broadly, Education New Zealand will invest the funding in:
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Broadening and intensifying our marketing activities in tier one and two target markets
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Offering increased support to New Zealand international education providers and businesses to achieve greater growth.
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Deepening our engagement with overseas education institutions and governments
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Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.
“In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”
Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.
Read the Minister’s press release
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“Nerds” visit to promote NZ English language schools in Brazil
During which they will blog about their experiences of New Zealand’s culture and attractions, and promote New Zealand as an English language destination to their large youth audience.
The Jovem Nerd crew – two presenters, two camera people, a sound technician and a producer – have been brought here by Conversa, an education social media consultancy with Maori Tourism organising the itinerary. Education New Zealand has sponsored the visit.
“Around 2,500 Brazilian students study in New Zealand annually, but there’s plenty of opportunity for expansion. We see social media as a way of extending our reach into the Brazilian market to capture the attention of young people who want to learn English and have an adventure. New Zealand offers both”, says Kathryn McCarrison, ENZ’s General Manager, Marketing and Channel Development.
As its name suggests – ‘jovem’ being the Portuguese word for ‘young’ – Jovem Nerd is especially popular with 15-35 year olds, and their podcasts have among the highest audience numbers in Brazil.
The crew are all huge fans of the Lord of the Rings and The Hobbit movies and are especially interested in visiting ‘Middle-earth’.
“To be a Nerd is to want to know about things”, says Jovem Nerd producer, Guga Mafra. “A Nerd Tour not only educates, but it also gives our audience real insight into our experience of a place. A Middle-earth experience is an exciting adventure for our audience”.
A range of English language schools will host the Jovem Nerd crew as they travel around the country. “We’re thrilled to be hosting Jovem Nerd at our schools. They have a huge following in Brazil, and the Nerd Tour is likely to generate a lot of buzz about New Zealand as a study destination. The last celebrity blogger tour that ENZ organised provided a real boost to our schools’ online marketing efforts,” says Hannah Robinson, Digital Marketing Manager, Languages International.
New Zealand Maori Tourism (NZMT), which represents over 200 Maori tourism operators, has created an exciting itinerary for the Jovem Nerd crew. “We welcome the opportunity to be involved in this tour and for the chance to share with the people of Brazil the richness of our landscapes, our culture and our people.
Both Maori and mainstream tourism operators are looking forward to hosting the Nerds on what will be in itself be an epic adventure, worthy of a Rings novel,” says Butch Bradley, Director of Regions and Operations at NZMT.
The Jovem Nerd crew are in New Zealand from 14 – 30 May.
You can follow their progress on Twitter #NerdtourNZ
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Get ready for unprecedented profile of NZ education in China
We also need to make a leap in scale.
We can’t do that with a business as usual approach.
This realisation is behind the Dragons in a Distant Land documentary now set to screen before 650 million people in China from August 2013.
The documentary highlights the experiences of Chinese considering studying in New Zealand and of successful alumni who have returned to China.
Education New Zealand (ENZ) General Manager of Marketing and Channel Development Kathryn McCarrison says the two-part documentary (renamed from Dragons in the Land of the Long White Cloud) is designed to be a “game changer” for New Zealand’s student attraction marketing in China and will boost referrals to Chinese agents and New Zealand institutions. The documentary seeks to capture parents’ attention; students aged 16-25 will be targeted by a digital campaign.
“We’ll get unprecedented coverage of New Zealand education in China with the documentary.
“We all need to get ready – the Chinese networks will only give three days’ notice of the first on-air date.
“To get full value out of the investments in the documentary, we – that is ENZ and the industry – need to run an integrated campaign leveraging each other’s work.”
ENZ is developing marketing materials to help institutions plan their marketing in China following the screenings of Dragons in a Distant Land on national and regional television.
These materials will be made available to institutions.
ENZ’s production company, the Gibson Group, is negotiating with Chinese networks to have the documentary screened in August. The associated student dragons’ marketing campaign will be ready on 1 August 2013 to support the launch of the documentary.
Key features of the campaign include:
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Using alumni and agents on Weibo (the Twitter of China) to post about studying in New Zealand and direct people to the campaign’s website
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Creating posts for targeted internet forums and bulletin board sites
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Posting content to Youku, the YouTube of China.
To directly engage the target audience – parents, prospective international students and education agents - there will be:
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Video advertising targeting social networking and video sites and top student portals
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Performance display advertising.
ENZ’s current Baidu search campaign will be reconfigured to ensure relevant searches are directed to the student dragon’s campaign website.
Kathryn says the traffic from the student dragon’s campaign website will go to the New Zealand Educated website. “Your information on it will likely be the first impression of your institution for many Chinese visitors.
“We recommend you check out your institution’s page on newzealandeducated.com very soon to ensure your content is up to date.”
Closer to the launch date ENZ will make available key messages for each episode, press releases, a media question and answer and photography from the documentary. The final media buying plan, showing when and where ENZ will be advertising in China as part of the campaign, will also be available to help institutions with their own media buying.
A drop-box folder has been set up to access these materials when they become available. Email Deena for details. She will keep you posted on developments through e-news.
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School support on the way
Mary Camp, ENZ’s Business Development Manager dedicated to the schools sector, says schools can expect to see these activities rolling out over the coming months.
Mary is also chair of the Schools Sector Reference Group. She says that “with 596 schools hosting international students, and no peak body, consultation is a challenge.
“So we have set up a Schools Sector Reference Group, to create a channel for consultation with the sector.”
The group provides advice and guidance to ENZ on initiatives planned for the schools sector. The group includes representatives from eight regions. It will meet 3-4 times each year.
ENZ’s schools sector initiatives include:
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An exemplar school website showing best practice to attract international students
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Marketing material focussing on New Zealand’s competitive edge, with room for regions and schools to insert their own details
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A website review service to help schools maximise the results from their websites (conditions will apply)
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Case studies of schools showing good practice in export education.
Further initiatives off the block will include:
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A professional development programme for International Directors and/or Principals
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A marketing self-review tool
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Research into primary and intermediates schools’ decline in numbers.
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