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Meet the team: Marie Clark, Director Insights
Tell us about your role, the team you lead, and what your team does at ENZ for the international education sector.
I’m Marie, Director Insights for Education New Zealand Manapou ki te Ao. I lead the research and market analysis to provide insights that underpin ENZ’s work. This includes student experience, brand health, economic value, and New Zealander’s perceptions of international education.
We are a small team of five analysts and researchers but pack a lot of punch if I do say so myself. We are lucky enough to work with a range of teams across ENZ as well as the wider sector. Our findings are shared with our stakeholders and our education partners so that they can use this to make informed decisions about the future delivery of their international education products and services. Much of our work is on an annual basis, meaning that each year we are looking for any small changes that might turn into long-term term trends. For example:
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in the international student experience survey, we want to look more at the people and connections and mental health. If we spot changes, providers may like to adjust their support for students.
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through our perceptions work we want to understand, as international students return to New Zealand, if the way New Zealanders perceive the challenges and benefits of international students is changing. If we spot changes, we will work with providers to bring those benefit stories to the forefront.
Where were you working before joining the ENZ team?
I am a returning New Zealander, having spent the last 15 years in the United Kingdom, working in a range of insights, marketing, and communications roles in higher education. My most recent UK role was at Independent Higher Education, the representative and lobbying body for independent higher education, professional training and international pathway providers. Previously I worked for a policy communications consultancy, Hobsons, now QS Enrolment Solutions, and The PIE.
Tell us what the team has been working on since you joined and how the sector can access this?
I joined ENZ in October 2022 and since then have led the delivery of several key pieces of research and reports. Some recent highlights for me are releasing our insights on the 2013 – 2023 (part year) International Student Enrolment data, 2023 International Student Experience Survey and the 2023 New Zealanders Perceptions of International Students 2023.
We share all of our research, data and insights on ENZ's Intellilab and I would encourage anyone to sign up, if you haven't already. We also post links to past webinars that we have held in which we share our latest research and insights.
For those that are interested in being able to take a closer look at the data, we do share some data that has been officially released to Tableau Public.
What can the sector expect to see from the Insights team in the next 12 months?
Our team will be very busy over these next 12 months as we undertake a range of surveys and then following the fieldwork will be diving into the data and compiling insights reports, presentations and hosting webinars for the sector to take them through this. To name just a few taking place over the next two quarters, we will be working on the: International Student Experience Survey 2024, Brand Health 2024, a sector survey, agent survey, and the New Zealanders perception of International Education 2024 survey. Phew!
So, watch this space here on E-News, via our Sector Engagement Team, or Intellilab where we will share our insights with the sector. If anyone in the sector has a query about past or future research opportunities or wants to organise an insights session with your organisation or stakeholders, then feel free to reach out to me and my team – insights@enz.govt.nz.
Tell us what you like to do when you’re out of the office and not nose-deep in international education data...
I am still enjoying settling back into New Zealand. It’s a period of both discovery and rediscovery. Weekends are spent catching up with old friends and spending plenty of time with family, adjusting my two young children to the kiwi lifestyle. I am a convert to cycling for transport and can be seen zooming all over Wellington, and sometimes further afield, on my electric cargo bike.
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Around the world in five
CHINA
Plan to introduce universal preschool education
The Chinese government aims to introduce universal preschool education by 2035, including specific goals to make affordable preschool education available for all children by 2035.
FRANCE
New international student recruitment strategy revealed
The French government has revealed a new strategy to help attract half a million international students by 2027, including a global marketing drive.
GLOBAL
The new rules of digital marketing
Agents and educators are reporting a steady increase in the number of students recruited via digital channels, with a third of agents indicating that digital channels now generate 30-60 percent of all new business.
KOREA
Institutions look abroad for revenue, prestige
The number of international students in Korea has increased by 67.5 percent in the last four years to 142,200 students due to active student recruitment, particularly by universities.
UNITED ARAB EMIRATES
Dubai bucks global trend as international students soar
The number of students at Dubai International Academic City (DIAC), the largest community dedicated to higher education in the Middle East, has witnessed a surge in 2018/2019.
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Aotearoa New Zealand reinforces strong presence at NAFSA 2026
Education New Zealand Manapou ki te Ao (ENZ) participated in the NAFSA 2026 Annual Conference & Expo in Orlando, Florida (26-29 May), joining all eight New Zealand universities under the conference theme ‘Global by Design’.
Together, the delegation presented a unified national profile, reinforcing New Zealand’s reputation as a high-quality, innovative, and welcoming study destination.
As the world’s largest gathering of international education professionals, NAFSA brings together thousands of delegates from more than 100 countries, providing a critical platform for global engagement, partnership-building, and sector leadership.
For New Zealand, this annual presence remains essential – ensuring strong global visibility, strengthening enduring institutional relationships, and positioning the country as an active, forward-looking partner in shaping the future of international education.
Two presentations highlighted New Zealand’s leadership across key sector priorities.
Associate Professor and Assistant Vice-Chancellor (Mātauranga Māori), Te Herenga Waka Victoria University of Wellington, Meegan Hall, presented ‘He Whenua Whakapiri: The Aotearoa New Zealand Model for International Student Belonging’. Her session explored how culturally grounded approaches can strengthen belonging and student success, emphasising connection, identity, and community as core to the international student experience.
“NAFSA provided a valuable space to share our distinctive Aotearoa New Zealand approach to international education, grounded in relationships and Māori values. It was a privilege to present and connect with colleagues from around the world who are committed to equitable and inclusive global engagement,” Meegan said.
In a separate session, ENZ’s Director of Engagement (North America), DuBois Jennings, represented New Zealand on a panel titled Impact of Country Partnerships on US Study Abroad Engagement alongside representatives from Germany and Portugal, exploring the US Gilman Scholarship Programme. The discussion focused on expanding access to study abroad and increasing participation from underrepresented students.
New Zealand was the first country to formally partner with the US Department of State’s Gilman Programme and will celebrate a decade of partnership in 2027 – reflecting a shared commitment to equity in international education. Jennings noted that this focus naturally aligns with New Zealand’s national approach, where inclusive pathways and tailored student support are a core priority across the sector.
Together, this collective effort marked another strong showing from New Zealand universities at NAFSA.
ENZ’s Regional Director Americas, Europe & Gulf Cooperation Council, Natalie Lulia, said New Zealand’s presence this year at NAFSA reflected the values that underpin both our society and our education system.
“Through partnership, care, and a strong sense of responsibility to our students, we’re able to achieve what is often rare at a country level. It’s this shared foundation that shapes our offering and strengthens our global voice,” Natalie said.
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Online education pilot with FutureLearn enters second phase
A webinar for interested providers on 31 March will be followed by an international campaign from 30 June to end of September 2022.
Education New Zealand Manapou ki te Ao will again partner with FutureLearn, a London-based platform with a global learner base of 17+ million people. The successful first phase saw 22 online courses from New Zealand providers attract more than 80,000 enrolments from learners in over 200 countries, highlighting the potential of online study platforms to reach new global audiences.
The focus of this second phase will be on how to convert an online audience into a sustainable commercial proposition for New Zealand-based providers.
We are interested in hearing from providers who have online content ready to go, or who are confident they can develop online content quickly. We are looking primarily to include short, taster courses (6-20 hours of learning). There is also scope for short credit-bearing courses, including micro-credentials.
This opportunity is open to both registered and non-registered education providers, EdTech companies, regional economic bodies and others. If you have education content and you’re interested in participating, please register for our information webinar on 31 March 2022 to find out more.
Participants have told us that the benefits of this initiative included being able to explore online distribution models and understand more about who the online audience is, and how they behave in a learning environment. It also presents an opportunity for providers to test and learn at low cost and with low risk, as well as profiling their brand to a global audience.
Online education is part of a programme of work to diversify international education products and services, in line with the New Zealand International Education Strategy 2018-2030.
Phase 1 pilot with FutureLearn
Through the first pilot we confirmed there is demand for online courses from New Zealand providers, willingness by many in the sector to pilot online learning, and that New Zealand courses can attract learners in full-time employment.
View the New Zealand Collection on FutureLearn here.
You can explore the data and key insights we gathered from the first phase in our report here:
Download our report about FutureLearn Phase 1
Key dates:
31 March 2022 – Pilot #2 Information webinar
30 June to end of September – Campaign goes live