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• New Zealand star of the show in leading Brazilian international education magazine

  In late April, the Consulate-General of New Zealand in São Paulo welcomed professionals from the international education sector for the launch of Belta's magazine ei – International Education. The event served to celebrate New Zealand as the magazine's feature country and was attended by government officials and Brazilians who studied in New Zealand institutions and now hold prominent positions in their professional fields.  

  Belta (Brazilian Language and Travel Association) brings together the leading Brazilian agencies offering travel programmes focused on international education. Agents associated with Belta are recognised for the safety and excellence of the services they provide to students. 

  The New Zealand delegation from Universities New Zealand, composed of representatives from five of the country's eight universities, and CAPES LATAM were present at the Consulate for the magazine launch event during their stay in Brazil for strategic meetings at FAUBAI 2024, Brazil's largest conference focusing on higher education. 

  

  ENZ’s Bruna Natale with the delegates from New Zealand.

  Belta's publication is a quality reference for those seeking information about studying abroad. It is published annually and serves as a guide for those interested in experiencing international education. It is distributed at exchange fairs, travel agencies, and schools throughout the year. This is the third time that Belta's magazine has featured New Zealand's international education on its cover. 

  The guests were welcomed by the Ambassador of New Zealand in Brazil, Richard Prendergast, the market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale, and Belta's president, Alexandre Argenta. 

  "Aotearoa New Zealand is open to Brazilian students, offering excellent education, institutions that prepare for future challenges, and a great quality of life, with safe cities and a friendly population," said Ambassador Prendergast at the event's opening. 

  

  Guests watch Ambassador Richard Prendergast’s speech.

  Bruna de Natale states, "Highlighting New Zealand education in Belta's magazine is essential for Brazilians to be aware of the quality of education offered in Aotearoa New Zealand." Bruna also emphasises that "the magazine directly engages with the audience interested in studying abroad, reaching exchange fairs and agencies from all regions of Brazil, so it is a strategic visibility for positioning the quality of New Zealand education." 

  Representatives from exchange agencies who attended the reception conversed with members of the Universities New Zealand delegation and Brazilians who had studied in New Zealand. 

  "We have strong connections with Latin America in general, and especially with Brazil, but we want to strengthen and expand these partnerships," said Bronwen Kelly, Deputy Chief Executive of Universities New Zealand. Participating in strategic events, like today's launch and the FAUBAI conference, is a significant step towards bringing our institutions closer together and paving the way for academic exchange," Bronwen added. 

  In addition to Alexandre Argenta, Maura Leão, Director of International Relations at Belta, attended the event. Both were in New Zealand in March on a familiarisation trip organised by ENZ to introduce the country as an education destination. 

  "I've just returned from a fantastic experience in New Zealand," said Maura Leão during the event. "It's a country with many wonderful opportunities for students. I visited schools, universities, English language schools, and high schools. The experience was very positive. For us who work in education, it's essential to have this opportunity to share impressions with families who want to send their children to study abroad," said the executive. 

  The online version of the magazine can be found here: Revista ei! 2024 by Associação Belta - Issuu 

  

  Bruna de Natale with Belta’s International Relations Director, Maura Leão.

• ENZ launches China Savvy

  Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.

  China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources. 

  Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence. 

  ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.

  “We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”

  As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.

  Further enquiries can be directed to Ross.Fisher@enz.govt.nz

  Click here to access China Savvy on Skills Lab. 

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• Thailand retention campaign launches to encourage long-term study in New Zealand

  ENZ Thailand has launched a retention campaign to encourage students from Thailand who have previously studied here to return to New Zealand for further study. 

  Students who choose to continue their education in New Zealand will be eligible for an air fare scholarship (valued up to NZD $3,000), making it easier for them to travel and transition into long-term study. At least 25 New Zealand education providers have volunteered to subsidise the award.

  The campaign has already generated strong interest. It was launched at the New Zealand Summer Pre-Departure Orientation on 1 March in Bangkok with over 240 students and parents in attendance.

  The scheme will work with students or education agents providing proof of previous study. Once the students are in New Zealand, they can rebate the air fare through coordination with their agents.

  Education providers involved in the campaign:

  Universities:

  • Lincoln University 
  • University of Canterbury 
  • University of Otago 

  Schools: 

  • Auckland Grammar School 
  • Cambridge High School 
  • Glendowie College 
  • Hamilton Girls’ High School 
  • Hillmorton High School 
  • Kaikorai Valley College 
  • Lynfield College 
  • Macleans College 
  • Massey High School 
  • Mount Albert Grammar School 
  • Napier Boys’ High School 
  • Newlands College 
  • Nga Tawa Diocesan School 
  • Northcote College 
  • Palmerston North Boys’ High School 
  • Palmerston North Girls’ High School 
  • Papatoetoe High School 
  • Pukekohe High School 
  • Rosehill College 
  • Waitaki Girls’ High School 
  • Whanganui Girls’ College 
  • Whanganui High School 

  If you are an education provider interested in being involved in future retention campaigns, you can email Jaruwan Pongjaruwat, Programme Manager – Thailand at Jaruwan.pongjaruwat@enz.govt.nz.