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Viet Nam kickstarts 2021 with series of offline student events
This January, ENZ’s team in Viet Nam sought out a number of opportunities for New Zealand providers to appear at in-person or hybrid events.
ENZ has also participated in a series of multi-destination education fairs organised by SiPM and ATS at three top high schools in Ha Noi, university admission day in the northern Vĩnh Phúc province, and a New Zealand University Fair co-hosted by ENZ at Nguyen Sieu school (a long-standing partner for several New Zealand institutions).
As travel restrictions are still in place around the world, these fairs are not necessarily aimed towards immediate student attraction. ENZ is attending these events as part of the marketing and brand protection work that comes under the third workstream of the Recovery Plan for International Education.
Many attendees expressed a wish to study in New Zealand, especially after learning about our successful COVID-19 response.
“Students and parents are still concerned about safety and political stability, so New Zealand is currently being viewed as an ideal destination for study when border restrictions are lifted,” ENZ Market Manager – Viet Nam, Van Banh, says.
Viet Nam’s economy was heavily impacted by COVID, but data still shows that Vietnam recorded net positive GDP growth in 2020, which is considered an impressive achievement in the present global context. As a result, other study destinations have also kept their promotional activities warm in this market.
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ENZ agent seminars return to China in March 2026
These events form a core part of the ENZ China Go-To-Market Plan and support New Zealand providers to strengthen partnerships, grow visibility, and boost student recruitment across a key market.
ENZ will deliver three in-person agent seminars across China:
- Shanghai – 23 March 2026, 2–7 PM
- Guangzhou – 25 March 2026, 1–5 PM
- Zhengzhou – 27 March 2026, 1–5 PM
The seminars bring together providers, agents, students, and parents to showcase New Zealand’s education offering and strengthen recruitment networks.
Please note: This opportunity is for New Zealand education providers only.
ENZ Agent Seminar in Wuhan.
Benefits for participating New Zealand providers
For providers, the seminars offer:
- Direct access to agents and prospective students interested in New Zealand.
- Insights into regional market behaviour.
- A platform to showcase their programmes, tell their story, and build visibility.
These seminars help New Zealand international education providers to:
- Grow inbound student mobility from a key market for New Zealand.
- Strengthen institution-agent relationships.
- Increase visibility for all subsectors, from schools to universities.
- Support market diversification by expanding beyond tier-one cities.
China remains New Zealand’s largest international education market, and each location in the seminar series list presents a unique opportunity for New Zealand providers.
- Shanghai – A mature, premium market with strong demand and high expectations.
- Guangzhou – The largest source province for outbound students, with broad agent diversity.
- Zhengzhou – An emerging market with strong interest in tertiary pathways and high return-on-investment focus from parents.
How to apply
Key registration dates
- Applications close: 5pm NZT, 22 January 2026.
- Outcome notifications by 29 January 2026.
Please avoid booking travel until registrations are confirmed.
New application process
This year ENZ is changing the way we invite applications for ENZ events, and we thank you for your patience while we make these changes.
To apply for the China Agent Seminars 2026:
- Email the ENZ Events Team from your institution email address at events@enz.govt.nz with the subject line: “China Agent Seminars 2026 – Information pack request”
- Eligible New Zealand providers will receive an information pack, which includes:
- Full event details
- Eligibility information
- Instructions on how to submit an application
- A link to the online application form
Applications must be submitted by 5pm NZT, 22 January 2026.
Please note: Requests received between 24 December, and 11 January will be responded to from 12 January onwards. You will still have time to submit your application before the deadline.
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Around the world in five
GLOBAL
What institution rankings are most important to students?
An annual survey of prospective international students found that university rankings are an important decision factor for 25 percent of respondents. The survey also found that QS World University Rankings and The Times Higher Education World University Rankings are the most popular among prospective students, including those in China and India.
AUSTRALIA
Group of Eight university consortia propose special visa for Indian PhDs
Australia’s Group of Eight (Go8) university consortia pushed for a special visa for researchers and PhD graduates during the Australian Business Week 2017 in India. They also outlined action points to enhance both countries’ student and research collaboration.
ASIA
Asia rising in university rankings
US universities are struggling to maintain their dominance the latest World University Rankings 2018 by Times Higher Education (THE). US universities now face increasing competition from established institutions in the UK as well as those in Asia as their institutions provide more options to students worldwide.
GLOBAL
Governments are among game changers in global education
Among the finalists in the inaugural PIEoneer Awards are the Australian government’s outbound student mobility programme, the Malaysia Qualifications Agency, an international alumni jobs network in Hong Kong and Viet Nam, and an aptitude test from language learning app Duolingo.
UK
EU students will face tougher entry requirements post-Brexit
Students from EU countries coming to study in the UK could face a more arduous application process after Brexit, one that requires them to sit an English language test and prove they have enough money to support themselves.
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Journey to transformational student experience
To tackle this challenge, ENZ and Study Auckland recently undertook an International Student Experience design project.
The goal of the design project was to provide detailed international student experience insights that can help education institutions lift their student satisfaction and referral rates, says ENZ Director of Student Experience, Hayley Shields.
Four areas of opportunity were prioritised: information provision, employability, social connectivity and shared values. From these, guiding principles were developed for how international students’ needs can be addressed to create unique value to the student experience in these areas.
Hayley says the New Zealand industry needs to focus beyond the on-campus experience.
“International students come to New Zealand to experience life beyond their studies and to grow as individuals.
“In true manaakitanga spirit, if we want to host, care for and respect our international students, we need to design programmes that are student centred.”
As part of the report, more than 80 face-to-face conversations were undertaken with students, business people and local community representatives. The students interviewed came from 16 countries in Asia, Latin America and North America.
The findings of the report were also informed by a wide range of international research projects which featured insights from leading global surveys on international student, parental and employer expectations.
The full report can now be accessed in IntelliLab here.
An example of an off-campus student experience was Study Auckland’s Rugby Have-a-Go Day for international students in July, where All Blacks players taught basic rugby skills. Through this, international students had a taste of Kiwi culture, and learned how rugby’s values can help form bonds and leadership skills. You can read more about the experience here.
- Approved countries list
- Overall August 2015 visa dashboard
- Study with NZ 8 Landscape
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Diversification of International Education sees six innovative projects receive funding
Education New Zealand Manapou ki te Ao (ENZ) has today announced the recipients of the International Education Product Innovation Fund.
Just over $1.6 million in funding has been awarded to six organisations, with support ranging from $200,000 to $300,000 for individual projects over the next 12 months.
The projects that received funding span a wide range of activity. They include a global course for rugby coaches developed in partnership with The Crusaders, an online indigenous eCommerce programme, English language learning based on original, high quality drama content, global enterprise coaching and peer group learning, an evolution of an NZ financial literacy platform for global audiences, and virtual reality online medical training focused on childbirth simulation.
Initial response to the Product Innovation Fund saw more than 150 organisations express interest. ENZ designed a rigorous process for submitting and assessing applications, working alongside Creative HQ – a specialist innovation agency. The process involved a clear set of criteria that were communicated to all applicants. A shortlist was prepared, and a final assessment was completed by an independent expert panel comprising external innovation and education experts and senior ENZ staff.
Commenting on the recipients, ENZ Chief Executive Grant McPherson said the innovation and scope of the applications had been eye-opening.
“The quality of the entrants was a clear indication of New Zealand ingenuity, market knowledge and cutting-edge innovation,” said Mr McPherson.
“The sheer variety of fields and technology being utilised shows how advanced the thinking and capability of New Zealand education providers has become. The potential of each of these projects can now be fully explored, and I am confident the lessons learned can be shared for the benefit of our whole education sector, inspiring others to follow their lead.”
The Product Innovation Fund was launched by ENZ in April to encourage providers to design and develop new education products and services for international learners. It is part of the broader refreshed international education strategy and is intended to fund programmes that deliver new, meaningful, and unique learning experiences from New Zealand with education products and services that set New Zealand apart from other countries.
Providers will create new products and services aimed at transforming the way international learning is developed, promoted, and delivered. Funding and support from ENZ will help providers fast-track the exploration and development of new ideas, conduct market research, build prototypes, and advance their global market strategy. Lessons learnt from the programme will assist in developing future education products and services for the benefit of the entire international education sector.
Details of the successful applicants and their projects can be seen here.
Recipient
Funding Amount
Banqer
$300,000
BOMA New Zealand
$300,000
Chasing Time English
$250,000
Te Kaihau Education
$200,000
Te Whare Hukahuka
$255,000
Virtual Medical Coaching
$300,000
ENDS
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From the Chief Executive: Celebrating 2025 – A year of growth for international education
Kia ora koutou,
As we wind down the year and get ready for a well-deserved Christmas and end-of-year break, I am reflecting on a year that has been transformative for international education in New Zealand.
This year, we moved from recovery to a focus on sustainable growth. The launch of the International Education Going for Growth Plan, set a bold vision for the next decade. On the back of this plan, we strengthened education partnerships across borders, showcased New Zealand’s unique education offering on the global stage, and saw international student enrolments and student satisfaction climb steadily. These achievements belong to all of us, education providers, education agents, educators, and the communities who make this sector vibrant and resilient.
What stands out most for me is the spirit of collaboration. From prime ministerial trade missions in Viet Nam, India and China, to global conferences, from regional engagement to innovative campaigns, the sector has shown what’s possible when we work together with purpose and ambition. International education is not just an export, it’s a bridge between cultures, ideas, and opportunities, and that bridge is stronger than ever.
Last week, it was with mixed emotions that that I shared my decision to step down as ENZ Chief Executive on 6 February 2026 to take up the role of Secretary for Children and Chief Executive of Oranga Tamariki. This decision comes from a deeply personal commitment to improving outcomes for tamariki and young people, a passion that has guided much of my career. While I am excited for this next chapter, leaving ENZ is bittersweet. Leading Manapou ki te Ao has been a privilege and a highlight of my professional life.
I want to reassure you: ENZ is in a strong position. The organisational reset we’ve achieved, the clarity of our strategy, and the capability of our people mean the sector is well placed to continue its upward trajectory. The Board has already begun the process to appoint a new Chief Executive, and I have every confidence that the transition will be seamless.
Thank you for your partnership, your trust, and your unwavering commitment to international education – here’s wishing you have a wonderful time with your whanau and friends over the holidays.
I leave knowing that the future of this sector, and its contribution to New Zealand, is bright.
Kei ōu ringaringa te ao
The world is yours.
Ngā mihi nui,
Amanda Malu
Chief Executive
