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  • International students help Kiwi kids become ‘Asia-ready’

    The Foundation’s recent report, Losing Momentum – School Leavers’ Asia Engagement, shows that fewer than 10 percent of senior secondary school students are ‘Asia-ready,’ and more than half said they are not confident to engage with Asians, even in New Zealand.

    Mr Draper says one solution may be to put in place a system where international students from Asia can engage with Kiwi students in a planned and structured way. 

    In the International Student Experience report by Study Auckland and ENZ, one of the challenges highlighted was international students’ lack of engagement with New Zealand students. International students said cross-cultural connection would make their experience more satisfying and enjoyable, particularly through structured events and organised socialising.

    “They want opportunities to engage with New Zealanders and we want that as well for our young people – so let’s engage them in ways that would benefit both them and their Kiwi peers,” says Mr Draper.

    “I can’t think of a better way to improve New Zealand students’ confidence to engage with Asian cultures than to have their Asian mates share their cultures with them.”  

    The Foundation holds ‘Experience Asia’ events in schools across the country where international students teach local students about their culture, such as how to make dumplings, how to play a traditional Asian musical instrument, or teaching martial arts.

    Mr Draper says New Zealand school leavers’ lack of confidence in engaging with Asian peoples and cultures is concerning given that New Zealand’s present and future – economically, culturally and socially – are tied to Asia.

    “All indicators show that Asia will play a critical role in young New Zealanders’ careers, their personal relationships, and their life experiences. Developing Asia-related competencies will be a necessity for their future,” he says.

  • Say hello to the new, improved Brand Lab

    Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May. 

    ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.

    “The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.

    The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork. 

    “The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.

    What’s new about the Brand Lab?

    • New range of videos (across different markets and languages)

    • New range of brand imagery and stories (Think New)

    • New range of university imagery

    • 30 new student stories (case studies)

    • New infographics (for social media)

    • Translated sector stories

    • Users can download low resolution or high resolution versions of images, and preview videos before downloading

    • Users can share assets between users and send assets to non-users

    • Users have increased access to a wider range of assets without needing to request permission 

    All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.

    If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz 

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  • Future Focus Programme helps Publishers Association go digital

    October usually sees many from the book industry depart Aotearoa’s shores for the biggest and most prestigious event on the publishing calendar – Germany’s Frankfurt Book Fair. Travelling to large, international book fairs has long been a standard part of selling New Zealand stories to the world. But with publishers, authors and agents unable to leave the country, and book fairs like Frankfurt increasingly going online, this year called for a new approach. 

    With support from Education New Zealand and Creative New Zealand, PANZ worked with its publishers to make the most of the Frankfurt Book Fair’s online offering. Central to this is the creation of a digital rights platform to promote and showcase New Zealand books across a breadth of publishers’ lists.  

    In addition to the Frankfurt fair last month, the platform will be used for other upcoming events, such as the Guadalajara Book Fair in December and the 2021 Bologna Children’s Book Fair. 

    “PANZ is delighted to be partnering with ENZ and Creative NZ to find new, innovative and effective ways to take New Zealand stories to the world. We know that our writers, illustrators and publishers are producing excellent books across all genres; we anticipate that this new initiative will help us to spread the word even further”, PANZ Director Catriona Ferguson says.

    Rights sales in international markets are an important revenue stream for many in New Zealand publishing. In 2019, export rights sales accounted for $22.3 million across the sector. For publishers, book fairs have long offered the chance to network and find buyers in new markets as well as to buy rights to new works to bring home to New Zealand readers. 

    “Educational publishing is an important part of New Zealand’s international education sector and ENZ is pleased to support PANZ and help create the digital rights platform. We want to help the international education sector look at new approaches to the way they operate in a vastly changed global marketplace. The platform provides a way to promote education products and services digitally and ensure New Zealand products continue to be seen by global markets,” ENZ General Manager – Partnerships and Marketing Paul Irwin says.

    The FFP was set up earlier this year in order to provide support to the international sector at a time of great challenge. It provides $1.2 million of funding to help sectors develop new approaches to strategic challenges or opportunities, through grants to peak bodies of up to $200,000 per sector. For more information, head to the FFP webpage.

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