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Tokyo fair sparks excitement around New Zealand study opportunities
Earlier this month, Education New Zealand Manapou ki te Ao (ENZ) delivered a two-day event in Tokyo that brought New Zealand education to the forefront for Japanese students, families, and education agents.
The ENZ Fair attracted around 600 prospective students and their parents, while more than 150 education agents attended the seminar. The strong turnout and enthusiastic engagement reflected growing interest in New Zealand as a study destination.
A total of 62 New Zealand education providers took part, representing schools, universities, English language institutions, private training establishments (PTEs), and New Te Pūkenga New Zealand Institute of Skills and Technology (Te Pūkenga) providers.
The school sector led the charge, with 52 providers represented, highlighting the increasing demand for secondary education pathways.
Fumiaki Tanaka sharing his personal experience studying in New Zealand.
Attendees heard from inspiring guest speakers who shared personal stories and connections to New Zealand. Fumiaki Tanaka, a former Japan national rugby player and the first Japanese athlete to play Super Rugby with New Zealand’s Highlanders, spoke about his journey as an international student. Yukiko Chiba, Executive Officer and Director at Sekai Bunka Publishing, offered a parent’s perspective, reflecting on her child’s life-changing experience studying at a New Zealand high school.
Agent seminar
At the agent seminar, ENZ provided a New Zealand market update with the latest information, guidance and promotional materials.
The seminar also included a session focused on building long-term relationships between New Zealand and Japanese institutions. Headon John Paul, who represents the Oceania region for Ritsumeikan Uji Junior and Senior High School, and Ritsu Hidume, a New Zealand alumni now studying at Ritsumeikan Uji, shared their insights and advice with New Zealand education providers.
A roundtable discussion with four education agents and members of the Japan Association of Overseas Studies (JAOS) explored how agents support New Zealand education, current trends in the study abroad market, and opportunities to strengthen collaboration.
ENZ Senior Market Develop Manager Takako Tominaga said the feedback from New Zealand providers was overwhelmingly positive.
“We were really pleased to hear that New Zealand providers were impressed by the quality of the agents who attended, and that Japanese families showed genuine enthusiasm and interest in learning more about studying in New Zealand.”
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From the CE: Ki te Ao - To the World
Tēnā koutou katoa
This will be my last column as Acting Chief Executive, as later this month I will be handing over to Amanda Malu, ENZ’s incoming Chief Executive.
It has been a privilege to lead ENZ since November 2023. Over the past eleven months I have had the pleasure of connecting with the sector and New Zealand Inc colleagues to advance New Zealand’s international education offerings to the world. I have also deeply valued being part of the ENZ team – I have been awed by the commitment everyone has to international education.
It has been inspiring to be part of New Zealand Inc’s commitment to double the value of our exports in the next decade. We are working alongside our major export agencies, and collectively working to find solutions.
The Government has also signalled increased focus on Southeast Asia as a key market for New Zealand. Recently I was pleased to join our Minister, Hon Penny Simmonds, when she held bilateral meetings with senior delegations from the Philippines and Viet Nam.
Some of the highlights during my time at the helm have included interacting with scholars at the first ever Manaaki New Zealand Scholarship Conference in May, attending the New Zealand – China Education Forum with China’s Minister of Education His Excellency Dr Huai Jinpeng in June, and receiving the President of India, Honorable Smt. Droupadi Murmu, at our New Zealand International Education Conference (NZIEC) KI TUA in August. It has been wonderful to witness first-hand the transformative power of international education.
I would like to acknowledge and thank everyone in the sector who work so hard to grow international education and its value to New Zealand. As I return to the Board, I am very much looking forward to seeing the sector continue to flourish.
Kei ōu ringaringa te ao.
The world is yours.
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao -
Brazilian students ready to travel to New Zealand
Academic performance and class attendance were a key focus of the selection process for the students, who are between 14 and 16 years old. They were chosen to represent all regions of the state, which has a population of around 11 million people and an economy with a strong emphasis on agribusiness.
Their trip is scheduled for late July. Students will fly into Auckland, and most will travel on from there to other parts of New Zealand: Rotorua, Napier, Palmerston North, Wellington, Christchurch and Invercargill. They will study in regular classes at New Zealand schools and stay with local families. The goal of the immersion is not only for them to get to experience the New Zealand education system, but also the way of life of New Zealanders, leisure options and New Zealand scenery.
Brazilian students at the presentation of the study abroad programme to New Zealand.
To mark the beginning of the study abroad process, the teenagers participated in a two-day orientation session in Curitiba, the capital city of Paraná state. At the event, they received information for their trip: how to prepare their luggage, necessary documents, items that can be taken, what to do when arriving in New Zealand, among other tips.
(l to r) Ana Laura, Isabela Camargo, Gabriela Martins and Maria Eduarda are ready to study in New Zealand.
Friends Maria Eduarda (14), Isabela Camargo (15), Gabriela Martins (15) and Ana Laura (14) paid close attention. They have never travelled abroad and are very excited about the chance to study in New Zealand. Maria Eduarda commented that she wants to “make many friends and keep in touch with them even after returning to Brazil”. Isabela hopes to “find a totally different culture, even school I think will be different”.
For Gabriela, the goal is “to learn a lot about New Zealand culture, especially about the Māori. I want to learn skills that will really prepare me for the future, as well as improve my English language.” Ana summarises her expectations for the trip: “I think I will return to Brazil with a new perspective on life.”
ENZ’s Market Development Manager in Brazil, Bruna de Natale, presents information on New Zealand education to students.
Bruna de Natale, Education New Zealand's market development manager in Brazil, joined the event to present information on New Zealand education for the Brazilian students. She highlighted the quality of New Zealand’s educational institutions, their focus on useful skills for the future and explained how they work to prepare global citizens able to tackle issues such as sustainability, human rights and development.
The New Zealand schools that will be hosting the Brazilian students are: Central Southland College, Freyberg High School, Havelock North High School, Howick College, Hutt Valley High School, Kapiti College, Oxford Area School, Paraparaumu College, Rangiora High School, Selwyn College, and Western Heights High School.
This programme is fully funded by the Paraná Government, through Paraná’s Secretary of Education.
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Indonesia's school influencer training
Some 250 participants were trained across two days in Jakarta, with another 100 participants trained in Surabaya. They included counsellors and principals from high schools, vocational schools and madrassah schools.
Karmela Christy, ENZ’s Market Manager for Indonesia, said school counsellors and principals are crucial to the development of their students. With this in mind, ENZ held training sessions delivered by the University of Otago and Otago Polytechnic.
“This year’s programme was aimed at empowering counsellors and principals to support and prepare students for working lives that would need to adapt to rapid technological and social change,” said Karmela.

Matthew Carter (Otago Polytechnic) trains school principals in Surabaya Four Pillar Leadership.
“The sessions emphasised that the role of the counsellor is not merely about subject choices but also about character and the development of the right soft skills."
The annual programme, which was first delivered in 2016, is a partnership with Fortrust Education which supports the coordination of all activities with schools in Jakarta and Surabaya.
This year, ENZ also partnered with Jakarta Capital City Government. Jakarta Vice Governor, Sandiaga Uno, as well as New Zealand Ambassador to Indonesia, Trevor Matheson, were also involved.

ENZ representatives, school counsellors and the Fortrust Education team together.
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