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  • PM’s mission to Viet Nam marks significant progress in international education

    Prime Minister Christopher Luxon’s recent trade mission to Viet Nam saw significant education outcomes delivered, including boosting the number of available Manaaki New Zealand Scholarship awards, increasing the number of the New Zealand Schools Scholarships (NZSS) to 45 places and introducing 14 New Zealand Universities Awards (NZUA) for the first time, as well as the announcements of several new partnerships between Vietnam and New Zealand education providers.  

    Education New Zealand Chief Executive, Amanda Malu, joined five providers for the education component of the trade mission - The University of Auckland, Auckland University of Technology, Media Design School, Pacific International Hotel Management School, and Neurofrog (edtech company). 

    The New Zealand-Vietnam EduConnect at Foreign Trade University was a significant education event in Hanoi, where Amanda joined Prime Minister Luxon in witnessing the signing of cooperation arrangements between education institutions in New Zealand and Viet Nam.  

    The EduConnect event also recognised the contribution of alumni to the friendship between our countries, with the launch of the inaugural New Zealand Alumni Network in Viet Nam. 

    ENZ Regional Director, Ben Burrowes said it was a wonderful opportunity to underscore the importance of people-to-people links in strengthening bilateral relations.  

    “This comes at an auspicious time, as New Zealand and Viet Nam celebrate the 50th anniversary of our longstanding partnership,” he added. 

    Prime Minister Christopher Luxon snaps some pictures with alumni at the New Zealand – Viet Nam EduConnect event.

    AUT Vice-Chancellor Prof. Damon Salesa, Chair of Universities New Zealand's International Committee, represented Universities New Zealand to sign the Collaboration Arrangement with the Department of International Cooperation of the Vietnam Ministry of Education and Training.  

    The arrangement provides additional support to Project 89 scholars who wish to study in New Zealand. Project 89 is one of Viet Nam’s key initiatives to support its education sector, allowing local lecturers to pursue PhD study and postgraduate study overseas on fully-funded scholarships. 

    Following the success of education engagements during this trade mission, Amanda Malu, said New Zealand sees significant potential in strengthening education partnerships with Viet Nam.  

    “New Zealand will continue to expand the range of initiatives in Viet Nam across all levels of education, from schools to postgraduate study, to make it easier for Vietnamese students to engage in knowledge exchange, innovate and realise their dreams of studying abroad,” 
     
    “With Vietnam’s ambitious education and technology goals for 2045, our nation is well-positioned to support this journey,” she added.  

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  • Creating a China-first digital ecosystem

    Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.

    ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.

    Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).

    The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.

    The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.

    ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.

    In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.

    Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.

    Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.

    ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.

    “We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.

    ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.

    “We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”

    Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:

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  • ENZ working with INZ

    John Goulter, General Manager, Stakeholder and Communications, says “ENZ has been continuing to monitor international and domestic market reaction to student visa processing delays being experienced”. 

    John confirms “ENZ is working with INZ to find ways to help providers through the current situation.  Both agencies have developed a joint work programme.  High level deliverables have been agreed and detailed planning is underway”.

    Priority areas for the work programme include an overarching plan focused on communicating what INZ is doing to address processing pressures and how INZ and ENZ can align activities to help providers deliver on the goals of the International Education Strategy – to attract high quality students – including:

    • Information-sharing in relation to ENZ marketing strategies
    • Developing visa application checklists to help students provide complete applications.
    • Early communication of concerns/issues identified that could affect the sector (e.g. emerging immigration risks identified in markets, where appropriate)
    • Co-developing market reports to help the sector with key information about priority markets

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