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Letter from the CE: Welcoming new ENZ whānau
As a result, we have established some new and revised roles at ENZ. Please join me in welcoming them to the ENZ whānau.
International appointments include:• Lisa Futschek – General Manager, International
Lisa will be developing our international operations and integrating the work of all our international staff with the Partnership and Marketing team, in particular. Lisa has been with ENZ since 2013, after an 18-year diplomatic career with MFAT which included postings in Chile and Germany. At ENZ, Lisa has spearheaded initiatives such as the Generation Study Abroad and Go Overseas scholarships and Game on English; has championed the development of local language and tailored marketing materials; and has led the establishment of a permanent ENZ presence in Tokyo, Los Angeles and Bogota.• Amy Rutherford – Regional Director, Americas and Europe (based in Washington DC)
Amy joined ENZ back in April 2013 as the International Market Manager (IMM) for China. She subsequently picked up IMM responsibility for the USA and in that capacity spearheaded ENZ’s approach to North America. Since January 2016, Amy has been ENZ’s Senior Market Development Manager in the US, based initially in Los Angeles and now in Washington, DC. Amy joined ENZ with substantial experience in international education having worked for the International Office at the University of Otago and later for IFSA (a US third-party study abroad provider).• John Laxon – Regional Director – South and South East Asia Regions (based in Singapore).
John’s role has been expanded to encompass all of Asia including China, Japan and Korea. John had previously held responsibility for the South and South East Asian regions and the Middle East and has previously been based in Saudi Arabia. John has been with ENZ since 2014, having previously held roles at the Tertiary Education Commission, The Treasury and as a Ministerial Advisor.• Miranda Herbert – Director, Greater China
This China-based role will be responsible for managing, leading and supporting ENZ’s Greater China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education. Miranda was previously the Deputy Director International at the University of Auckland (UoA) where she led UoA’s internationalisation work. Miranda’s leadership in transnational education projects and understanding of the Chinese student journey will be invaluable as we continue to evolve our ENZ China strategy. Miranda is a fluent Mandarin speaker, having graduated with a BA (Hons) in Chinese from the University of Waikato and spent four years living in China working in the education sector. Miranda will relocate to Beijing in July.
Sector and student-related appointments include:• Paul Irwin – General Manager, Partnerships and Marketing
Paul will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams. Paul was previously General Manager Student Marketing, having joined ENZ from advertising agency FCB Wellington where he led the Wellington office for almost five years. He has extensive experience in marketing strategy, digital marketing, international marketing and team management, honed during the past 15 years in a range of management roles.• Laura Simpson – Director, Industry
Laura will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry. Laura has a breadth of experience in the education and health sectors and is currently at the University of Auckland where she is the Associate Director for the MBA and Post Graduate Diploma programmes. Over her career, Laura has developed strengths in programme development and leading innovation and change in complex organisations, systems and teams. Laura will start on 8 July in our Auckland office.• Dan Smidt – Director, Channel Services & Partnerships
Dan joined ENZ in October 2017 on a two-year contract to revitalise and manage ENZ’s agent programme. This new role includes Dan’s previous responsibility for managing agents and developing our agent strategy, plus assumes responsibility for managing our events team and exploring channel partnership opportunities. A big focus in this role will be how we evolve and optimise our non-digital channels to improve impact and efficiencies while better meeting the changing needs of students, industry and agents. Dan will work closely with digital marketing teams to ensure all our non-digital channels are working efficiently alongside our digital channels and integrated with our data strategy.• Sahinde Pala – Director, Student Experience and Global Citizens
Sahinde will be managing the student experience (SX) and scholarships teams and shaping ENZ’s approach to Student Experience and Global Citizens within ENZ as well as with the education sector and government agency partners. Sahinde has been involved with ENZ’s student experience work for over three years, making important contributions to the development of NauMai NZ and the New Zealand International Education Strategy. From her time in ENZ’s Industry Development team, Sahinde brings great connections with education providers, peak bodies and regional agencies.
Grant McPhersonENZ Chief Executive
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Homestay host grateful for her international student whānau
Over a six-year period, Anne hosted 20 homestay students from all corners of the world and says she has remained in contact with a number of them.
Anne started hosting students when her son Jonas was just a baby. Now seven, Jonas has picked up the basics of Mandarin, Japanese, and Portuguese, and is relaxed with new arrivals in his life.
“He’s great at welcoming people and he’s very interested in languages. He might even go on to study language when he’s older,” she says.
Instead of a life which could, at times, have felt isolating as a mum bringing up a child on her own, Anne says her house was always a busy place. She loved the involvement the students had in her son’s life and the excitement they shared in his achievements and milestones.
“It was really an amazing experience for all of us.”
Rewarding to share cultural experiences
“There were times we shared the cooking, and some of the students taught me how to prepare meals they enjoyed in their culture.
Anne says she would show the students around Auckland, often taking them for day trips to Piha and sometimes to her father’s place in Whitianga for a classic Kiwi BBQ.
“It was important to me to show them New Zealand and our culture. They joined in family events and felt a sense of belonging.”
Anne has hosted students from China, Japan, Korea, Vietnam, Taiwan, Brazil, Saudi Arabia, and Germany, and experienced the many surprising ways in which they were enriched by each other’s cultures.
“I remember sitting on the beach with King, who was from China. He asked why people were smiling at him. I said that in New Zealand we tend to smile at each other and chat to people we don’t necessarily know. He said that didn’t happen in China and it was something he really enjoyed about New Zealand.”
Homestay experience broadened horizons
Now able to afford her own home, Anne says her experience as a homestay host opened her mind to accepting flatmates from a range of nationalities.
“We love having the mix of cultures in the house. I don’t think this would have happened if we hadn’t had the homestay students. I just feel grateful to have hosted them and think of them as extended whānau.”
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Education links with China
Lisa Futschek, General Manager, International, at Education New Zealand Manapou ki te Ao (ENZ) says the Joint Working Group has become an important mechanism for supporting educational cooperation and exchange with China.
“It’s a valuable opportunity for government agencies and education sector representatives from both countries to exchange ideas and information and build relationships.”.
This is the second time the Joint Working Group has been held virtually. Senior officials and subject matter experts from both New Zealand and China’s education and government sectors came together to discuss topics of mutual interest including higher education, early childhood education, vocational education and applied learning, and quality assurance.
Jinpeng Huai, Minister of Education, People’s Republic of China and Hon Chris Hipkins, Minister of Education, New Zealand exchanged remarks at the Opening of the 10th Joint Working Group
The meeting saw the renewal of the Addendum to the New Zealand – China Arrangement on Cooperation in Education and Training, which covers a range of joint projects including the New Zealand-China Tripartite Partnership Programme. Note: the 2023 New Zealand-China Tripartite Fund is currently open for proposals from New Zealand university representatives.
Secretary for Education and Chief Executive, Ministry of Education of New Zealand, Iona Holsted and Vice Minister, Ministry of Education of People’s Republic of China, Xuejun Tian, renewed the Addendum to the New Zealand – China Arrangement on Cooperation in Education and Training.
The meeting also provided an opportunity for New Zealand representatives to provide updates on collaboration with China in the areas of Vocational Education, Higher Education, and Quality Assurance.
David Christiansen, ITP Transition Lead, Te Pūkenga, shared the newly-launched International Strategy and the development of international collaboration and opportunities internationally and in particular with China.
“We wish to renew and strengthen our existing offshore collaborations and create new collaborations. New Zealand has many areas of strength, across a range of industries, where we believe we can offer value and strength to Chinese Industry,” Mr Christiansen said.
There are currently 41 degree or diploma joint programmes across more than 14 subjects from engineering and fashion to viticulture and winemaking, and agriculture. These partnerships cover 20-plus provinces and numerous cities throughout China.
The fifth New Zealand China Higher Education Forum, co-hosted by Universities New Zealand and China Education Association for International Exchange was held virtually on 10 November 2022 and was a discussion topic for the JWG during the Higher Education discussion. Chris Whelan, Chief Executive of Universities New Zealand, was present at the fourth New Zealand-China Higher Education Forum held in Beijing in 2015. He told participants that, back then, “the focus was on how to deepen collaboration between our institutions, how to grow mutual student mobility, and how to ensure high-quality education offerings.” It is evident the New Zealand-China education relationship in the higher education sector has developed over the years to envelop broader current topics such as “green and sustainable development of higher education,” building on the foundation established through years of cooperation.
The final discussion topic, Quality Assurance, saw Alex Bidois from New Zealand Qualifications Authority (NZQA) provide an update on the progress of the working group on the Recognition of Distance Learning Qualifications between NZQA and the China Service Centre for Scholarly Exchange. The working group was established at the ninth Joint Working Group and NZQA has been working with its partner agency to lay a foundation to build towards mutual recognition of distance learning qualifications.
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New Zealand alumni mentor prospective students in Korea
On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.
ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.
The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.
“The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.
“The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.
“It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”
Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.

Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.
The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.
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