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• ENZ launches digital Media Centre

  ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.

  The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.

  “Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.

  “Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”

  The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.

  “Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.

  Visit the Media Centre here: https://media.enz.govt.nz/ 

• Students in Kimono

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• Key insights: Global Brand Health & Awareness Survey 2025

  Date: Wednesday, 29 April, 12.30pm NZT

  Join us for an exclusive sector webinar unpacking the findings from the Education New Zealand Manapou ki te Ao Global Brand Health and Awareness Survey 2025.

  Conducted in October 2025 across nine priority markets, this research offers the most comprehensive picture yet of how New Zealand is perceived as an international study destination. The survey captures insights from prospective students aged 16-24 as well as parents in key school markets, providing a robust view of decision-making influences across the study journey.

  The results establish an important new baseline for understanding global awareness, preference, and the factors shaping international education choices in an increasingly competitive environment.

  In this webinar, we will cover:
  • Awareness and preference trends for New Zealand across priority markets, including areas of standout growth.
  • How New Zealand compares to major competitors including Australia, the US, the UK, Malaysia, Japan, and Singapore.
  • Drivers and barriers influencing students and parents, and how affordability, migration pathways, reputation, and proximity are shaping global choices.

  Why attend?

  This webinar provides essential intelligence for providers, recruitment teams, agents, and anyone involved in international engagement. The insights will help you better understand global perceptions of New Zealand, anticipate shifts in student behaviour, and tailor your strategies to meet evolving market needs.

  Who should attend?

  •    International directors and marketing teams
  •    Recruitment and admissions leaders
  •    Schools operating in international markets
  •    Agents and sector partners
  •    Policy, strategy, and market intelligence teams

  Register and attend

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• Trends in the German High School Market