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ENZ launches digital Media Centre
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.
Visit the Media Centre here: https://media.enz.govt.nz/
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Thailand retention campaign launches to encourage long-term study in New Zealand
ENZ Thailand has launched a retention campaign to encourage students from Thailand who have previously studied here to return to New Zealand for further study.
Students who choose to continue their education in New Zealand will be eligible for an air fare scholarship (valued up to NZD $3,000), making it easier for them to travel and transition into long-term study. At least 25 New Zealand education providers have volunteered to subsidise the award.
The campaign has already generated strong interest. It was launched at the New Zealand Summer Pre-Departure Orientation on 1 March in Bangkok with over 240 students and parents in attendance.
The scheme will work with students or education agents providing proof of previous study. Once the students are in New Zealand, they can rebate the air fare through coordination with their agents.
Education providers involved in the campaign:
Universities:
- Lincoln University
- University of Canterbury
- University of Otago
Schools:
- Auckland Grammar School
- Cambridge High School
- Glendowie College
- Hamilton Girls’ High School
- Hillmorton High School
- Kaikorai Valley College
- Lynfield College
- Macleans College
- Massey High School
- Mount Albert Grammar School
- Napier Boys’ High School
- Newlands College
- Nga Tawa Diocesan School
- Northcote College
- Palmerston North Boys’ High School
- Palmerston North Girls’ High School
- Papatoetoe High School
- Pukekohe High School
- Rosehill College
- Waitaki Girls’ High School
- Whanganui Girls’ College
- Whanganui High School
If you are an education provider interested in being involved in future retention campaigns, you can email Jaruwan Pongjaruwat, Programme Manager – Thailand at Jaruwan.pongjaruwat@enz.govt.nz.
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