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Around the world in five
UK
Report seeks to measure “Brexit sensitivity” of prospective students
According to the QS International Student Survey 2019, at least 20,000 EU students are ‘at risk’ of choosing a different study destination than the UK.
JAPAN
Foreign graduates get the call to fill gap in retailing, restaurant jobs
Foreign graduates of universities in Japan with a high level of Japanese proficiency will be allowed to work at restaurants and retailers to help alleviate labour shortages.
US
More American students need to study abroad
Higher education leaders almost unanimously express support for study abroad. However, it has too often been an enrichment for privileged students than a basic educational experience available to a range of students.
CHINA
Mapping a fast-changing agent market
Research into the China agent market reveals a fast-changing fragmented landscape, which requires education providers to strategise their agent partnership efforts for maximum benefit.
EUROPE
Erasmus+ helps universities to become more innovative
Erasmus+, the European Union’s student and staff study and exchange programme, makes students more successful in their personal and professional lives and helps universities to become more innovative, according to two independent studies.
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- People and Operations Delegations November 2022
- IIT Delhi event compressed
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Connecting with education providers and agents in Germany
Earlier this month, ENZ took part in the ICEF Conference in Berlin. ENZ Associate Director of Engagement, Olga Elli, joined a panel discussion on the topic ‘Australia and New Zealand: The Year That Was and the Year Ahead’. This session brought together agents and providers from around the world to explore policy updates, challenges, and opportunities in international education.
Central to the discussion was New Zealand’s International Education Going for Growth Plan, with its ambitious goals and targets. Olga highlighted that the strategy is built around sustainable growth and grounded in public support as well as student success. She reinforced a message that resonated strongly with the audience: New Zealand is open, and students are welcome.
ENZ Associate Director of Engagement, Olga Elli, participating in a panel discussion at the ICEF Conference in Berlin.
Another key engagement in Germany was a roundtable with Hamburg-based education agents, held during a cultural night at MARKK Museum and hosted by New Zealand Ambassador to Germany, H.E. Craig Hawke.
The roundtable provided an excellent opportunity to exchange market insights, address challenges, and identify new opportunities. Agents shared positive feedback on New Zealand’s growing popularity among German students, citing safety, high-quality education, and the manaakitanga New Zealand offers as key drivers.
They also noted the success of scholarship campaigns in promoting New Zealand as a study destination. Single-sex schools were highlighted as particularly appealing to high-performing German student athletes, and agents expressed interest in exploring new schools in smaller coastal towns.
Olga said engagements like this reaffirm the importance New Zealand places on collaboration and open dialogue with international partners. “By sharing insights, addressing challenges, and celebrating cultural connections, we continue to strengthen New Zealand’s position as a trusted and welcoming study destination,” Olga said.
ENZ will continue working closely with education agents to ensure they have up-to-date information on New Zealand, awareness of emerging policy updates, and access to New Zealand Taught Me campaign materials – so students can experience the very best our country has to offer.
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Celebrating the University of Auckland’s 140-year journey in China
The University of Auckland recently commemorated its 140-year journey in China with a series of events held in six major cities across China, including Beijing, Guangzhou, and Chengdu. The celebrations took place from the 12th to 22nd May and were co-hosted by the University of Auckland, the University of Auckland International College (UP Education) and the University of Auckland English Language Academy. Education New Zealand’s Manapou ki te Ao (ENZ) China based team provided on-the ground support throughout the ten days of events.
Michael Zhang, ENZ’s Regional Director for Greater China noted the success of the commemorations in showcasing the study experience at New Zealand’s biggest university while fostering connections with agents and prospective students in China.
“Marking this anniversary milestone for the University of Auckland in China was a special occasion and proved a good opportunity for the University to rebuild international education connections with its Chinese stakeholders, highlighting its programmes and offerings.
“ENZ enjoyed being part of the celebrations, helping facilitate reconnections, and it was a fantastic opportunity to raise awareness for New Zealand amongst agents and parents. This was the largest New Zealand provider-hosted series of events in the post-Covid era in China,” said Michael.
Beyond providing updated information about academic programmes, the events also featured inspiring testimonials from alumni in China who shared their study experiences at the University of Auckland. Promoting such narratives helps to further strengthen New Zealand and the University’s reputation and influence in China.
The resounding success of the events and the positive response from attendees reflect the strong recovery of the international education sector, including for New Zealand as a destination, in China.
Standing room only at the Beijing students’ information session
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New insights on East Asian and Indian markets for New Zealand educators
Education New Zealand is bringing together education agents, academics, administrators, government officials and other experts for seven twice-weekly sessions starting on 18 November 2021.
ENZ’s Regional Director Asia, Ben Burrowes, says the East Asia and India Market Insights Series will explore ways of staying connected in the region, analyse competitors and market trends, and offer fresh perspectives on New Zealand’s offerings.
“Our expert government, institution, agent and industry partners have up-to-the-minute insights to share on learner demand, market sentiment and the competitor landscape,” he says.
“The range of perspectives on offer will be invaluable in helping our people to shape their strategies and continue to build a sustainable international education sector.”
The series of seven webinars runs on Tuesdays and Thursdays from Thursday 18 November to Thursday 9 December 2021 between:
4 pm – 4:45 pm NZDT
8:30 am – 9:15 am IST
10 am – 10:45 am ICT
11 am – 11:45 am SGT
12 pm – 12:45 pm JST/KST
Each webinar features two presenters and is 45 minutes long including a live Q&A segment. Register now for free access to any webinar.
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Chinese and Korean education agents visit New Zealand
The famil visit focused on promoting schools in Canterbury and Southland.
ENZ’s Marketing Development Manager – China, Jane Liu, said the famil was successful in developing the agents’ understanding of the study offerings in these South Island regions.
“The agents came away better informed and confident about promoting these regions to students and to their colleagues,” Jane said.
“Most of the agents had never been to New Zealand before. They were strongly impressed by what they saw and experienced. Throughout the trip, they identified key marketing messages for the schools, towns and cities they visited and used social media to share their experiences.”
ENZ’s International Market Manager, Ross Fisher, said the agents shared valuable feedback after the visit and had already started using marketing collateral and information gathered during the visit for student and parent counselling, education events and staff training in their agencies.
“New Zealand appealed to them for the way in which it offers quality education in an open and welcoming environment. One of the agents even commented how it is a place that helps students ‘calm down and focus on study’,” Ross said.
“It was fantastic to have this feedback and to know that they are feeling a lot more confident about promoting New Zealand schools in China and Korea.”
The importance that New Zealand schools place on teaching and respecting Māori culture made an impression on the Korean agents.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said one agent was particularly impressed with how Māori culture is woven through the school curriculum.
“He said New Zealanders’ open and inclusive attitude was one of the key reasons to consider studying in New Zealand.”
