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Letter from the CE: Welcoming new ENZ whānau
As a result, we have established some new and revised roles at ENZ. Please join me in welcoming them to the ENZ whānau.
International appointments include:• Lisa Futschek – General Manager, International
Lisa will be developing our international operations and integrating the work of all our international staff with the Partnership and Marketing team, in particular. Lisa has been with ENZ since 2013, after an 18-year diplomatic career with MFAT which included postings in Chile and Germany. At ENZ, Lisa has spearheaded initiatives such as the Generation Study Abroad and Go Overseas scholarships and Game on English; has championed the development of local language and tailored marketing materials; and has led the establishment of a permanent ENZ presence in Tokyo, Los Angeles and Bogota.• Amy Rutherford – Regional Director, Americas and Europe (based in Washington DC)
Amy joined ENZ back in April 2013 as the International Market Manager (IMM) for China. She subsequently picked up IMM responsibility for the USA and in that capacity spearheaded ENZ’s approach to North America. Since January 2016, Amy has been ENZ’s Senior Market Development Manager in the US, based initially in Los Angeles and now in Washington, DC. Amy joined ENZ with substantial experience in international education having worked for the International Office at the University of Otago and later for IFSA (a US third-party study abroad provider).• John Laxon – Regional Director – South and South East Asia Regions (based in Singapore).
John’s role has been expanded to encompass all of Asia including China, Japan and Korea. John had previously held responsibility for the South and South East Asian regions and the Middle East and has previously been based in Saudi Arabia. John has been with ENZ since 2014, having previously held roles at the Tertiary Education Commission, The Treasury and as a Ministerial Advisor.• Miranda Herbert – Director, Greater China
This China-based role will be responsible for managing, leading and supporting ENZ’s Greater China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education. Miranda was previously the Deputy Director International at the University of Auckland (UoA) where she led UoA’s internationalisation work. Miranda’s leadership in transnational education projects and understanding of the Chinese student journey will be invaluable as we continue to evolve our ENZ China strategy. Miranda is a fluent Mandarin speaker, having graduated with a BA (Hons) in Chinese from the University of Waikato and spent four years living in China working in the education sector. Miranda will relocate to Beijing in July.
Sector and student-related appointments include:• Paul Irwin – General Manager, Partnerships and Marketing
Paul will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams. Paul was previously General Manager Student Marketing, having joined ENZ from advertising agency FCB Wellington where he led the Wellington office for almost five years. He has extensive experience in marketing strategy, digital marketing, international marketing and team management, honed during the past 15 years in a range of management roles.• Laura Simpson – Director, Industry
Laura will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry. Laura has a breadth of experience in the education and health sectors and is currently at the University of Auckland where she is the Associate Director for the MBA and Post Graduate Diploma programmes. Over her career, Laura has developed strengths in programme development and leading innovation and change in complex organisations, systems and teams. Laura will start on 8 July in our Auckland office.• Dan Smidt – Director, Channel Services & Partnerships
Dan joined ENZ in October 2017 on a two-year contract to revitalise and manage ENZ’s agent programme. This new role includes Dan’s previous responsibility for managing agents and developing our agent strategy, plus assumes responsibility for managing our events team and exploring channel partnership opportunities. A big focus in this role will be how we evolve and optimise our non-digital channels to improve impact and efficiencies while better meeting the changing needs of students, industry and agents. Dan will work closely with digital marketing teams to ensure all our non-digital channels are working efficiently alongside our digital channels and integrated with our data strategy.• Sahinde Pala – Director, Student Experience and Global Citizens
Sahinde will be managing the student experience (SX) and scholarships teams and shaping ENZ’s approach to Student Experience and Global Citizens within ENZ as well as with the education sector and government agency partners. Sahinde has been involved with ENZ’s student experience work for over three years, making important contributions to the development of NauMai NZ and the New Zealand International Education Strategy. From her time in ENZ’s Industry Development team, Sahinde brings great connections with education providers, peak bodies and regional agencies.
Grant McPhersonENZ Chief Executive
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Around the world in five
UK
Report seeks to measure “Brexit sensitivity” of prospective students
According to the QS International Student Survey 2019, at least 20,000 EU students are ‘at risk’ of choosing a different study destination than the UK.
JAPAN
Foreign graduates get the call to fill gap in retailing, restaurant jobs
Foreign graduates of universities in Japan with a high level of Japanese proficiency will be allowed to work at restaurants and retailers to help alleviate labour shortages.
US
More American students need to study abroad
Higher education leaders almost unanimously express support for study abroad. However, it has too often been an enrichment for privileged students than a basic educational experience available to a range of students.
CHINA
Mapping a fast-changing agent market
Research into the China agent market reveals a fast-changing fragmented landscape, which requires education providers to strategise their agent partnership efforts for maximum benefit.
EUROPE
Erasmus+ helps universities to become more innovative
Erasmus+, the European Union’s student and staff study and exchange programme, makes students more successful in their personal and professional lives and helps universities to become more innovative, according to two independent studies.
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New Zealand alumni mentor prospective students in Korea
On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.
ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.
The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.
“The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.
“The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.
“It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”
Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.
Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.
The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.
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Chinese and Korean education agents visit New Zealand
The famil visit focused on promoting schools in Canterbury and Southland.
ENZ’s Marketing Development Manager – China, Jane Liu, said the famil was successful in developing the agents’ understanding of the study offerings in these South Island regions.
“The agents came away better informed and confident about promoting these regions to students and to their colleagues,” Jane said.
“Most of the agents had never been to New Zealand before. They were strongly impressed by what they saw and experienced. Throughout the trip, they identified key marketing messages for the schools, towns and cities they visited and used social media to share their experiences.”
ENZ’s International Market Manager, Ross Fisher, said the agents shared valuable feedback after the visit and had already started using marketing collateral and information gathered during the visit for student and parent counselling, education events and staff training in their agencies.
“New Zealand appealed to them for the way in which it offers quality education in an open and welcoming environment. One of the agents even commented how it is a place that helps students ‘calm down and focus on study’,” Ross said.
“It was fantastic to have this feedback and to know that they are feeling a lot more confident about promoting New Zealand schools in China and Korea.”
The importance that New Zealand schools place on teaching and respecting Māori culture made an impression on the Korean agents.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said one agent was particularly impressed with how Māori culture is woven through the school curriculum.
“He said New Zealanders’ open and inclusive attitude was one of the key reasons to consider studying in New Zealand.”
