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Studyinnewzealand.com translated
Insights gained from search analytics, student visa and enrolment data as well as interviews with students, has enabled us to serve relevant and compelling content to our audiences from these countries in their local language.
The new content, along with a rigorous website testing programme to make it as easy as possible for prospective students to connect to institutions and agents, has helped lift the referral rate to institutions by as much as 170 percent in some sectors.
Country sites – a landing page and relevant sector pages, used for our Always On campaign activity which provides a base level of digital marketing in selected countries.
Language home pages – a home page with a link to the global English language site
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International education growth – 376k investment
Successful International Education Growth Fund (IEGF) recipients include Tai Poutini Polytechnic, who will develop of a range of study tour programmes for tourism professionals in China, and the University of Otago, who are developing ecology and sustainability papers for students studying the tropical ecosystems of East Malaysia.
Two projects are focused on delivering masters qualifications offshore, while others relate to new products and programmes, marketing initiatives and exploring new channels to market.
Educational publishers BIOZONE International and Kiwa Digital received co-funding to boost exports of digital learning resources. BIOZONE International are developing a digital platform for their high school biology resources and Kiwa Digital will be establishing a new distribution channel in North American market for their experiential digital books.
The successful recipients are primarily focused on China and the US markets and includes universities, polytechnics, schools, private training providers, and the education technology sector.
Education providers and businesses can apply for matched funding up to $50,000 from the International Education Growth Fund, which is administered by Education New Zealand. In this latest round, 29 applications were received.
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ENZ programme review
Through this, they have access to tools in our Brand Lab, are listed on our website, and we send student leads their way through studyinnewzealand.com.
We’re reviewing the way the programme operates and is administered now that it’s been underway for a year. The project to review the programme is currently open for tender on the New Zealand Government Electronic Tenders Service.
We know there are improvements to make to the programme and challenges to address, and this programme review reflects the points you’ve raised with us. Immigration New Zealand is a key party to this review and will be consulted throughout.
ENZ staff will continue to manage the programme during the review. We haven’t reappointed a Channel Development Manager at this stage; if you have any queries, please contact us through agenthelp@enz.govt.nz.
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New Chair for English New Zealand
Ewen is Education Group Director at ICL Business School in Auckland. ENZ congratulates Ewen on his appointment and looks forward to working with him and the members of English NZ over the coming year. Ewen can be contacted at chairman@englishnewzealand.co.nz
Outgoing Chairman, Darren Conway, made a significant contribution to furthering the goals of English NZ and to influencing positive change at all levels for the English language sector. ENZ would like to thank Darren for his tireless work and wish him well in his continuing role as CEO of Languages International.
Together with the appointment of Ewen Mackenzie-Bowie, a new executive committee for English New Zealand was appointed:
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Tim Brown, CEO The Campbell Institute
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Kim Harase, Director of Marketing, Academic Colleges Group
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Maureen Hayes, Principal and Managing Director of Worldwide School of English
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Giuliana Silviera, Principal, Kaplan International Auckland
ENZ looks forward to continuing its work with English NZ to grow the English language sector in New Zealand.
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New website for MOE
The new website will become the gateway to and go-to source for all government information about education, and replaces the former MOE website (www.minedu.govt.nz), which was decommissioned on 30 June 2015.
The new website is part of a suite of changes MOE has made to its online presence and visual identity to work better across all channels, including online and with mobile technology.
In line with the change to www.education.govt.nz MOE is also changing its email address from @minedu.govt.nz to @education.govt.nz.
Now would be a good time to update the relevant email addresses and any links you have to the old website.
Don’t worry if you miss some however, as emails sent to @minedu.govt.nz address will continue to work, as an ongoing rule.
Please share this information with anyone else, including agents, who you think would appreciate receiving this update.
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Massey University Worldwide launches in London
“The Going Global 2015 conference was the perfect platform to launch Massey University Worldwide to the global higher education community, and promote Massey’s growing transnational provision,” says Professor Brigid Heywood, Assistant Vice-Chancellor Research, Academic and Enterprise.
“Sponsoring the event and having a prominent exhibition site ensured that Massey University Worldwide gained maximum exposure to our key audiences. Through this activity we have secured the interest of a number of potential partners from several international locations including South America, Asia and China, as well as across Europe.”
“The Going Global conference certainly gave Massey a prominent international profile,” says ENZ Government & Partners General Manager John Goulter who attended the conference. “Many of the big names in international tertiary education were present, looking at present and future trends in the area.”
For more information about Massey University Worldwide can be found here.
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India communications campaign wins top honours at PRWeek Awards Asia 2015
The awards, in their 14th year, are among the most prominent and competitive ones in the region. Organised by Haymarket Media Ltd, they celebrate the most inspired and successful campaigns, companies and individuals in the Asia-Pacific communications industry.
The integrated campaign developed by ENZ’s India team along with support from industry partners created new ways of engaging with Indian students to study in the country’s institutions. ENZ used a combination of public affairs, public relations, advertising, consumer promotions and digital amplification, to highlight its offerings to the Indian student market. Initiatives introduced by ENZ in India were supported by NZ Inc. agencies and ENZ’s India PR agency partner Genesis B-M.
Speaking about the awards, Ziena Jalil, Regional Director – South and South East Asia, Education New Zealand said, “We are delighted with this recognition. It is a privilege to be considered for these awards with the likes of the UN Foundation and USAID and emerge winners.”
The PR Week Awards complete a hat-trick for the India PR campaign, following its win at the Public Affairs Asia Gold Standard Awards in November last year.
“Industry recognition is a great validation of what we have tried to achieve in terms of raising New Zealand’s profile as a quality student destination and education business partner in India,” says Ziena.
To learn more about the India PR campaign email: india@enz.govt.nz
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Competition winners announced South and South East Asia
The first competition was open to SSEA students from selected institutions currently pursuing undergraduate programmes in business, marketing and/or related disciplines. Students were asked to submit a 12 month marketing strategy that would promote New Zealand as an education destination in their own country.
ENZ is pleased to announce that five entries – two from Viet Nam and one each from India, Indonesia and Malaysia have won all-expenses paid four-week internships in New Zealand. The interns will arrive in New Zealand between July and September.
The winners and their hosting New Zealand institutions are:
Viet Nam
Pham Phuong Lan going to Academic Colleges Group
Nguyen Hoai Thuong going to Palmerston North Girls High School
India
Armeet Narang going to Avondale College
Indonesia
Edo Dwi Prayogo going to the University of Auckland
Malaysia
Kong Kah Weng going to Choose New Zealand Education Alliance
The second competition was targeted at secondary school students in South East Asia only, with the aim of prompting them to research what it would be like to live and learn in New Zealand. The students each submitted a 700-word essay demonstrating their take on the theme of ‘Think New: Think New Zealand’. ENZ received some outstanding entries across all four target markets. The winning essays (listed below) were all published in top-tier media publications.
Malaysia
Nur Afiqah Azizan - essay published in The New Straits Times (Learning Curve)
Indonesia
Siti Hajar Saskia Putri - essay published in Hai! and CosmoGIRL! magazines
Thailand
Sirinut Talpraderm - essay published in The Bangkok Post (Student Weekly)
Vietnam
Nguyễn Thúy An - essay published on Kenh14.vn
We’ll follow up with the students and their host institutions during their time in New Zealand and keep you posted as to their experiences.
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US scholarship winners create valuable legacy
Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.
The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.
Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”
New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.
“The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”
The list of successful students and home and host universities:
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Rugby + English a winning combo
The boys are being hosted by Pathways College at Waikato University and the Waikato Rugby Union.
Hot on the heels of this group are 10 female high school rugby Sevens players who will arrive in Auckland on 6 August. This group is being hosted by New Zealand Language Centres and the Auckland Rugby Union, with the support of the Japanese Ministry of Sport and Education (MEXT) and the Japanese Rugby Union.
The visits are taking place under the ‘Game On English’ edu-sport programme jointly launched by Prime Minister John Key and Japanese Prime Minister Shinzo Abe during Mr Abe’s visit to New Zealand in July 2014. They build on the success of the programme pilot that saw two teams visit Dunedin and Auckland respectively during the 2014 winter season.
The programme was developed by Education New Zealand (ENZ) in partnership with the Ministry of Foreign Affairs and Trade in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.
The programme is now administered by English New Zealand, who have expanded it to include five provincial rugby union academies and selected premium English language providers based in locations throughout the country: Auckland, Hamilton, Mount Maunganui, Christchurch and Dunedin.
The programme includes daily English language classes and rugby training, and the students live with homestay families where they experience New Zealand life and culture and immersion in an English language speaking environment.
Ewen Mackenzie-Bowie, Chairman of English New Zealand points out that Game On English is about more than playing sport; “The programme provides a life-changing experience for young people that builds self-confidence, leadership and teamwork and helps them develop the necessary skills to reach their sporting and learning potential.”
With financial support from ENZ, English New Zealand has appointed sports management company Essentially Group as the Game On English programme co-ordinator in Japan. Essentially Group’s role is to promote the programme to interested parties in Japan and co-ordinate activity with the providers in New Zealand.
The Game On English programme is being expanded into other sports where New Zealand can provide international students a world class experience. In early 2015 a successful rowing pilot was developed between Otago University and the Otago University Rowing club who hosted four athletes and a coach from Kyoto University.
If you are interested in knowing more about the programme, please contact admin@englishnewzealand.co.nz
