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From the CE: From planning to implementation on growing international education
Kia ora koutou,
It was wonderful to see the International Education Going for Growth Plan announcement in July coincide with positive student stories from regions such as Canterbury and the Waikato. These featured the rise in international student numbers across subsectors, and local councils celebrating international student achievements and community contributions.
This month we have turned our minds to implementation, with the launch of our Go-To-Market Plans. These plans focus on nine markets with the highest potential for growth: China, India, the United States of America, Sri Lanka, Viet Nam, the Philippines, South Korea, Japan, and Thailand.
The next step for ENZ is to develop ‘lighter touch,’ tailored plans for markets where we will maintain New Zealand’s strong presence and reputation for high-quality education: Germany, Brazil, Indonesia, Malaysia, the Gulf Cooperation Council countries, Chile and Colombia.
An incredible amount of cross-sector engagement has gone into progressing this work. I am grateful to education providers for the open and meaningful way you have responded over the past few weeks.
On 11 August, ENZ launched a new brand campaign – New Zealand Taught Me – that highlights stories of alumni of New Zealand, aiming to connect emotionally with the values and aspirations of globally-minded prospective international students.
Delivered at pace, this campaign is designed to reignite and heighten interest in New Zealand as a study destination, ahead of the full launch of a New Zealand global brand platform later in the year. If you have not seen the campaign hero video, you can view and reshare it off this link.
Next month, I will be attending the 35th European Association for International Education (EAIE) Conference in Gothenburg, Sweden, followed by the ICEF Monitor Global Summit in London, UK, where I will be sharing insights on students’ preferences for study in New Zealand and our plan to build international student enrolments over the next 10 years.
Ko te pae tawhiti whāia kia tata, ko te pae tata whakamaua kia tina
Seek to bring distant horizons closer, and sustain and cherish those that you attain
Ngā mihi nui,
Amanda Malu
Chief Executive
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International students welcomed across New Zealand
In February, hundreds of international students gathered at a University of Auckland orientation event. ENZ’s Student Experience Manager, Ross Crosson, says, “The wait, for many, has been long but there was a very positive vibe in the air.”
In Hamilton, the Wintec | Te Pūkenga International student services team held an interactive event to welcome students on campus. They used a range of activities to create connections amongst the students and to familiarise them with student support services available.
Over in Wellington, Victoria University of Wellington Vice Chancellor Nic Smith took the opportunity to connect with students face-to-face as they were settling into halls of residence.
More than 150 international students from 11 local secondary schools were welcomed into Dunedin at Puketeraki Marae on 8 March. In the event organised by Enterprise Dunedin and Kāti Huirapa Rūnaka ki Puketeraki, the guests spent the morning at the pōwhiri, which was accompanied by pupils from Waitati School kapa haka group, and then enjoyed a kōrero and some kai.
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Education New Zealand Manapou ki te Ao welcomes new Board Chair
The Minister of Education, Jan Tinetti, confirmed two new appointments to the Board of Education New Zealand Manapou ki te Ao on 17 March.
Tracey Bridges has been appointed Chair for a three-year term from 1 April 2023. She succeeds Steve Maharey who will finish his term at the end of this month.
Read the Minister’s announcement here.
In addition, two existing Board members have been reappointed. Dr Linda Sissons for a third term until 15 March 2024 and Daniel Wilson to a three-year term.
Tracey Bridges has knowledge of regional economic development, and expertise in strategy, risk, and reputation management, and in social marketing. She is Chair of the Wellington Regional Economic Development Agency Limited (WellingtonNZ), co-founder of The Good Registry and sets on the Boards of Sky Stadium, Whānau Āwhina Plunket, the Wellfed NZ Trust and the Digital Media Trust.
Dr Dona (Therese) Arseneau has been appointed as a member for a three-year term from 1 April 2023. Dr Arseneau also has knowledge of economic development including international education’s contribution to regional economic development, and governance experience in the tertiary sector at the Ara Institute and the Open Polytechnic. She previously chaired Regenerate Christchurch and Enterprise North Canterbury.
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- NZIEC 2017Hipkins v2
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- ENZ quarterly report for 1 April to 30 June 2018
- 2016 PTE International Student Experience Survey FAQs