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Around the world in five - June 2022
International
‘Value over volume’ heart of NZ international strategy
Education New Zealand marks reopening of borders with new global campaign
Education New Zealand launches new marketing campaign
New Zealand confident of international enrolment’s Covid recovery
Te Pūkenga seeks to drive NZ internationalisation
New Zealand moves to active footing for student recruitment with new national strategy
Investing in skills of future can add $8.3 trillion to global economy: WEF
UCAS report: UK set for HE growth, shows factors in student decisions
Students’ pick for top study abroad destination? Survey says…
New Zealand
Education Minister Chris Hipkins jets abroad to woo international students
Vanessa hones in on her passion
Tertiary institutions ready to welcome back international students
International student market unlikely to recover quickly, agents warn
When will SIT's international student numbers bounce back?
Brazil
New Zealand reopens its borders to exchange students and wants Brazilians
Chile
Ambassador of New Zealand met with rector of the UCN
China
Chinese students more reluctant to study abroad post-COVID
UK Private Schools Face Curbs On China Links In Beijing’s Education Crackdown
India
Indian Kid Among 8 Students Redesigned Graduation Gowns for New Zealand Universities
Indian child among 8 students redesigned graduation gown for New Zealand universities
‘Education quality, cost of living abroad among worries for desi students’
31% teachers in India not proficient in digital tools, 79% still undergoing training: survey
48 foreign universities interested in UGC’s twinning initiative
Latin America
New study reveals COVID’s impact on region’s universities
Thailand
United States
A few observations from the NAFSA conference
Domestic pastoral care learnings in NZ schools
Viet Nam
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Strong NZ presence at NAFSA 2022
Education Minister Chris Hipkins spoke at the opening plenary event, which was co-sponsored by ENZ and the University of Colorado Denver, and attended by around 2,000 in-person guests including education professionals, government representatives, technology vendors, immigration agents, and specialist media from around the world. A further 2,000 people watched through NAFSA 2022 online. Alongside the NAFSA programme, Te Pūkenga launched their international education strategy,and ENZ launched the sector’s new global marketing campaign, I AM NEW.
Minister Hipkins with Dr Leon Fourie, Te Pūkenga International Chief Executive
New Zealand’s stand at the expo featured three of the stunning kākahu (garments) at the heart of the marketing campaign. We were delighted that Kiri Nathan, who was the lead designer for the kākahu, was also able to attend NAFSA and spoke at the Thursday plenary event, sponsored by ENZ.
Designer Kiri Nathan with Minister Hipkins
Our marketing campaign is now well underway, with paid advertising in key partner countries supported by media releases, direct mail, social media, online video, programmatic display and other activities. It is driving a significant increase in engagement with our Study with New Zealand website, including many new users. You can view the campaign video and related images on BrandLab.
To date the campaign has reached 48 million people (this is a duplicate total across channels) and has driven 17,000 active visits to the I AM NEW campaign landing page. The Study with New Zealand website has seen 2,164 people sign up since the start of the campaign, with 754 referrals and 1,038 enquiries also registered to various institutions.
Bronwyn Shanks and Emma Wilkins from ENZ on the welcome desk
Next year will be NAFSA’s 75th year, and the conference will be held from 30 May to 2 June 2023 in Washington, DC.
New Zealand's successful presence at NAFSA was supported by many people.
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Digital skills and global citizenship at #NZAsiaTech Code Camp
A team of six students from Te Kura Māori o Porirua, a predominantly te reo Māori medium school in Porirua, interacted with school students in Japan, South Korea, Thailand, Viet Nam, Philippines, Malaysia, and Indonesia.
The overall theme was tourism, seen through the lens of the United Nations Sustainable Development Goals (SDG) - a theme that is highly relevant for the Asia-Pacific region. Students were given the task of profiling their home country’s SDG initiatives, with a focus on sustainable tourism.
Team Enterprise 12 from Viet Nam work on building website project during #NZAsiaTech Code Camp
The North Asia Centre of Asia-Pacific Excellence partnered with educational coding programme Code Avengers and Education New Zealand Manapou ki te Ao to deliver the event.
“With New Zealand’s borders having been closed for more than two years, it’s crucial that the next generation of students still have opportunities to build cultural competencies and make connections across the globe,” says Education New Zealand’s Regional Director for Asia, Ben Burrowes.
“The #NZAsiaTech Code Camp was an opportunity for Kiwi students to re-establish connections with students in other countries, while gaining critical digital skills to prepare them for the future.
“It also also gave a taste of New Zealand’s education offering to prospective international students from the Asia region, who might consider enrolling in high school or tertiary study in New Zealand in the future.”
Code Camps can help to generate subsequent visits by interested students to New Zealand. For example, the Code Camp held at Waseda Jitsugyo School in 2021 and at Waseda University Junior and Senior High School in 2022 has led to Waseda’s group students’ programme sending around 50 students from three schools to New Zealand for three weeks in March 2023. Code Camp served as a great opportunity for students and teachers from Waseda University affiliated schools to experience our world-class digital education first-hand.
Honam Jeon, the Education Manager at Gangwon International Education Institute said the programme helped increase awareness of New Zealand:
“South Korea is very interested in international engagement and exchange programmes for school students. The #NZAsiaTech Code Camp was a perfect example we want to continue to join. Thanks so much again to ENZ for organising the well-structured programme.”
The online programme included team building exercises, English learning, HTML coding lessons, and the creation of a website by student teams, to demonstrate their understanding of the importance of sustainable tourism.
“As our students look to enter an increasingly globalised word, developing cultural connections and transferable skills is so important,” says Te Kura Māori o Porirua school principal, Whāea Evelyn Wharehinga.
“The Code Camp has been an exciting growth experience for our students, who have extended their digital literacy skills while having the chance to connect with students of different ethnicities and cultures across the Asia-Pacific region.”
Team Indonesia was the winning team after presenting their newly developed website on Sustainable Tourism to a virtual panel of judges.
The students presented their sustainable tourism-themed websites to a panel of expert judges at the awards ceremony on 2 July 2022, with students from Indonesia winning the top prize.
Steve Budd of Code Avengers, a global edtech company based in New Zealand, said it was a great programme to participate in.
“It was a privilege to gift all participants a one-year free subscription to the Code Avengers site as part of our mission to build lasting digital capabilities for educators and young people, and bridge the digital divide,” says Budd.