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NZ’s education brand remains stable despite border closures
A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions:
- How is the demand for international education changing post-Covid 19?
- How is New Zealand’s brand as an education destination being impacted?
“This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.
“It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.”
More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country.
Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.
The core reasons why students are considering studying offshore haven’t changed:
- to live and travel overseas
- to meet new people
- to enhance their employability.
The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery.
Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries.
For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ.
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Chilean university’s shared interest in innovation
Nicolás Olguín Aguilera and Arturo David Quezada from UDP’s Department of Online Education managed to pack a great deal into their few days in Auckland, on a visit funded by the Chilean Ministry of Education. They saw innovation centres and labs at AUT and at the University of Auckland, while a site visit to VR Voom in Newmarket enabled the pair to explore New Zealand-developed virtual reality and interactive experiences. They also met with Virtual Medical Coaching from Christchurch, who demonstrated the radiography and childbirth simulations they developed, which are used by Ara.
Education New Zealand Manapou ki te Ao (ENZ) was involved in supporting the visit to UDP by an international education delegation earlier this year, led by Education Minister Chris Hipkins, says Market Development Manager Alana Pellow.
“This visit has been a good opportunity to further strengthen the relationship and showcase New Zealand’s use of innovative technologies in learning and curriculum development in our universities and ed tech companies.”
“Our time in Auckland has been fantastic for so many reasons I wouldn't dare to count them,” Nicolás Olguín Aguilera said.
“Every place, every person we've met means a deep experience of discovery and learning. We came here to explore spaces that teach with technology and to meet the people behind them. The results are above and beyond our expectations. We take a great deal of knowledge back to Chile and look forward to keeping an active bond with our New Zealand peers.”
(l to r): Dr Nasser Giacaman of Byte Ed, Kenneth Holt, Thomas Male of Byte Ed, Arturo, Nicolas, and Peter Dong Founder and CEO of Byte Ed, at VR Voom
(l to r) Nicolas Olguín Aguilera, Lee Jackson, Senior Technician at AUT, and Arturo David Quezada at AUT’s Motion Capture Lab
Arturo testing Virtual Medical Coaching’s radiography simulation at ENZ’s Auckland office
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Record audience for ECE symposium streamed live from China
Thousands watched the third annual New Zealand – China Early Childhood Education Symposium, as it was livestreamed from Guilin in southern China on 23 September 2022. A further 200 attendees were present at the event in Guilin, and New Zealand presenters and attendees joined via webinar.
Sponsored by Education New Zealand Manapou ki te Ao (ENZ), the New Zealand Embassy in China, and the China Centre for International People to People Exchange, and co-organised by Guangxi Normal University, the 2022 Symposium’s theme was: Together for a Shared Future: Sustainable Development in Early Childhood Education and Care.
Thought-provoking and inspirational presentations covered a wide range of topics, including education systems, language development and practical examples of play-based learning. You can view the 2022 ECE Symposium programme, including details of the presenters, here.
Miranda Herbert at a media engagement with Chinese news channels
Miranda Herbert, ENZ’s Regional Director for Greater China was invited to an interview with Guilin TV to explain our collaboration with China’s Ministry of Education, to support dialogue around best practice in the early childhood education field. The event was also covered by other key news outlets in China, including Guangming Daily, a national Chinese-language daily newspaper published in the People's Republic of China.
“New Zealand is recognised as one of the first partners with China for early childhood education, as a result of the symposium,” Ms Herbert said.
“Now in its third year, the symposium has grown from strength to strength each year, and is highly valued by the Ministry of Education in China.”
Representatives from Te Rito Maioha presented a talk on the theme 'My language and my culture are my identity'.
Arapera Card, Senior Advisor Māori at Te Rito Maioha, said meeting the organisers both from Beijing and Aotearoa set a sense of whanaungatanga and manaakitanga ahead of the symposium.
“As an organisation Te Rito Maioha found this experience to be overall well executed and amazed at the number of participants across China. That was lovely to see, and should the opportunity come around again, we will be sure to increase the numbers of participants attending from Aotearoa. The line-up of presenters from both countries absolutely showed that the early childhood sector is in good hands,” Ms Card said.
New Zealand and China have been collaborating on early childhood education since 2020 and this is now an item under the mechanism of the Joint Working Group on Education and Training, last held in February 2021.
Want to know more about ENZ initiatives in China? Contact China@enz.govt.nz
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Wide-ranging masterclasses in Vietnam
“We were very pleased at the interest shown by the Vietnamese students,” says Van Banh, Market Manager at Education New Zealand Manapou ki te Ao (ENZ).
“Some of the students had previously taken part in other events with us, which shows the level of interest they have in New Zealand.
“Each session included a Q&A session with the lecturers about undergraduate programmes at their institution, and an opportunity for us to highlight the upcoming New Zealand education fairs at the end of October.”
Artificial intelligence, chemical engineering, and sheep milk cheese were among the many and diverse topics covered by 19 academics across the 21 masterclasses, which were offered to students from nine different school chains across Vietnam.
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Inviting feedback on the Capability Toolkit project
More than 36 pages of tips, guidelines, tools, case studies and scenarios have been developed for the online resource, and ISANA NZ is seeking your feedback.
Material is grouped around key themes that include wraparound tailored support, intercultural competence in education contexts, and student experience information for agents and offshore partners. The toolkit will be published early in 2023.
“This is all about delivering an excellent student experience,” says Chris Beard, ISANA’s Executive Director.
“The toolkit will promote evidence-based practice that supports innovation, nimbleness and risk mitigation, and aligns with the Education (Pastoral Care of Tertiary and International Learners) Code of Practice 2021, which came into effect this year.”
To browse selected draft pages and provide feedback, go to the ISANA NZ website, and select ‘Toolkit’. To share your reflections, ideas and suggestions, please email content@isana.nz with the header 'Capability Toolkit feedback'.
You may also be interested in the following video presentation about the new toolkit, which was delivered for NZIEC KI TUA 2022: KT004 Student Experience Chris Beard Friederike Tegge - YouTube.
The next in-person presentation about the toolkit will be held at Victoria University of Wellington-Te Herenga Waka on 2 December, 10.30 – 12pm, AM106 (Alan MacDiarmid). Please contact chris.beard@isana.nz to register your interest.
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Connecting careers in Bay of Plenty and Waikato
This new online resource hub supports international secondary school students to pursue tertiary education and employment opportunities in the regions.
Secondary schools can use the tool to showcase the exciting range of opportunities in the students’ backyard. It encourages them to explore, plan, connect and succeed.
International students staying in the regions bring many benefits, including addressing skill shortages in key industries where skilled workers are in high demand, increased spending and promoting global citizenship and diversity.
Education Tauranga regional relationship manager Melissa Gillingham says providing a comprehensive international student journey plan is becoming increasingly important.
“This allows students and their parents to see the opportunities that exist in the regions, from the school sector, into the tertiary sector and through to employment,” she says.
“Excellent existing relationships across all education sectors within our region allowed us to hit the ground running, creating, delivering and promoting our international student journey plan. We would like to thank all our stakeholders for their support.”
Education Tauranga partnered with Education New Zealand Manapou ki te Ao, Te Waka and Rotorua NZ to help bring Career Connect to life.
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Around the world in five
International
Survey shows that prospective students want more information during admissions
Branch campuses ‘not the way forward’ for New Zealand
Champions of international education revealed at The PIEoneer Awards 2022
NZ reviewing Recognised Agency scheme, plans to bring back Export Education Levy for providers
Video: StudyTravel Interview with Darren Conway, Chair of English New Zealand
Meritocracy and equity in higher education are not mutually exclusive
FutureLearn to ‘significantly reduce expenditure’ after losses
World University Rankings 2023: top marks for Australian sector
IDP research: Canada still most popular for HE, Australia gaining ground
Manaakitanga – a warm Kiwi welcome to international students
New Zealand
NZ-owned edtech companies pledge not to spy on Kiwi schoolkids
Bus driver thanks local heroes following assault
University of Auckland offers new scholarships for Indian students
Education sector plays catch-up
Teen supporting Wellington's international student community wins GirlBoss award
Country's biculturalism attracting US students - Education NZ
International students return to Waihī
Australia
Australia to cap work hours for int’l students
Survey says Australia a top choice among prospective international students
Brazil
LATAM agents: demand for Canada and Spain
Canada
Canada releases strategy to extend permanent residency transition
Canada lifts part-time work limit for international students
Wrong way in Canadian international student recruitment
China
Chinese graduates lose taste for entrepreneurship
India
Jaishankar raises difficulties faced by Indian students in New Zealand with Kiwi leadership
In New Zealand, Jaishankar raises visa delay issue: ‘I urge a fairer treatment’
Indian students going abroad to face a triple whammy of inflation, forex and interest rates
Indonesia
“The potential is huge” – Indonesia’s TNE and outbound market
Thailand
Back then, New Zealand Education Guidance Accept Thai students ready for scholarships
Vietnam
New Zealand Education Expo 2022 will take place in Hanoi and Ho Chi Minh City
Pursuing disciplines in sustainable development is attracting many younger generations
New Zealand's biggest education event officially returns with a range of valuable scholarships
How has Gen Z changed after the global citizenship course from New Zealand?
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High level of interest in vocational education forum
Organised by Skills Consulting Group and Education New Zealand Manapou ki te Ao (ENZ), together with Te Pūkenga, the forum provided an opportunity to share knowledge and insights on best practice in technical and vocational education and training, in an accessible format.
A key theme was the importance of close relationships with industry, particularly in terms of apprenticeships. For some participants, a longstanding perception that higher education is more important than vocational education remains a challenge. Student panel participants also talked about the confidence and support that their parents provided when they were making decisions about whether to enter vocational education programmes, and having no regrets about the career paths followed.
Topics covered included solving skills shortages, apprenticeships, youth employment, lifelong learning, digital transformation, sustainability, and promoting diversity. Senior government officials, major companies, international organisations, sector leaders and students from around the world spoke at the forum, which was opened with a speech from Education Minister Chris Hipkins.
Text-based chat and discussion tools in the virtual environment were multilingual, providing instant translation to enable communication and networking across 28 different languages.
The China – New Zealand Higher Vocational Education Summit was also part of the APAC TVET Forum and featured a dedicated virtual room for Chinese presenters and audience members. The Summit provided a platform to:
- discuss New Zealand’s recent experience of vocational education reform
- further develop cooperation in vocational education between New Zealand and China, building on the existing joint programmes between Te Pūkenga subsidiaries and vocational institutions in China.
Keynote speakers from China included Chen Dali, Deputy Director, General Department of International Cooperation and Exchanges from the China Ministry of Education, and presenters from industry including Wang Jinsheng from Qingdao Technical College.
ENZ Business Development Manager Richard Kyle says APAC TVET is the only forum of its type in the region.
“It was particularly encouraging to see double the number of registrations this year, building on the success of the first forum in 2021. There’s clearly a high level of interest in this event, and it’s a great opportunity to showcase New Zealand’s strengths in vocational and technical education.”
Positive comments were received from many attendees.
“Brilliant tech. Excellent management…and good content.”
“Amazing numbers... Very informative sessions and I’ve got people more interested in our upcoming activities.”
“It was well organised from the invitation to the closure of the forum – well done job!”
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Haere rā to Brazilian students
Farewell events for the students have been held around the country, to demonstrate our appreciation of this opportunity, and contribute to the students’ memories of New Zealand. The events also provided an opportunity for diplomats from both countries, and local government representatives to demonstrate the value of international education in building global connections and long-term relationships.
Events included a sailing trip with Maritime New Zealand, Māori performances, outdoor experiences, and museum tours, organised by Education New Zealand Manapou ki te Ao (ENZ) alongside regional development agencies.
Final farewells from students and their supporters in New Zealand and Brazil.
The final farewell event was online, and included New Zealand Ambassador to Brazil Richard Prendergast, Henrique Choer Moraes, Minister-Counsellor at the Brazilian Embassy in Wellington, and Mr. Roni Miranda Vieira, Director of Education from the Education Secretariat of Paraná state speaking with the students and hearing about their experiences, alongside others involved with the trip.
‘The people were very welcoming – a wonderful experience.’
‘New Zealand is beautiful, this is the best experience of my life, I’m loving it here!’
‘We got to know so many places.’
‘A lovely country and a lovely experience – thank you so much.’
‘We did a boat cruise in Milford Sound.’
‘We went with the school to a lot of different places.’
‘I had a really great time with my host family. They were very kind to me. I’m very sad to leave them.’
‘I’m getting on very well with my host brother – I think I will miss him when I go back to Brazil.’
‘It has been an amazing experience – I am learning so many things.’
‘My host family owns a coffee shop in Rangiora where I go on weekends and have a chance to know different people, they also own a farm and have taught me how to shear a sheep. Another interesting thing I noticed is that depending on the city, I hear a different accent.’
ENZ’s Market Development Manager in Brazil, Bruna de Natale, says this was the first big group of students to come to New Zealand after our borders reopened.
“We had all been waiting eagerly for New Zealand’s borders to open again so this programme could get underway after almost two years, and I know the Kiwi schools involved were very excited to welcome these students. It was good to hear about the special memories the students will take home from their trip, including how much they learned. For most students, this was their first international experience and for many of them, being in a multi-cultural class in New Zealand was a very different experience from home.
“We hope that the students will stay connected to New Zealand and that this experience will be a good basis and incentive for them to explore further international study options in the future – who knows, we might welcome them back to New Zealand someday, that would be lovely!”
The study programme is fully funded by the Paraná Government, through Paraná’s Secretary of Education and Sport, and is expected to continue next year for around 2,000 students. We hope that some of them will be able to come to New Zealand.
Auckland-based students took part in a sailing trip thanks to Maritime New Zealand and Auckland Unlimited
Students from Freyberg High School saw a presentation on the Iny͂ People of Central Brazil exhibition at Te Manawa Museum in Palmerston North
Visiting Milford Sound was one of the highlights for the Invercargill-based students
Students from Western Heights High School experienced a farewell special day out in Rotorua that included Velocity Valley, ZORB, and the Skyline Rotorua Gondola and Luge, as well as a BBQ lunch.
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From the CE: Steady progress continues
Since New Zealand’s borders reopened at the end of July I am pleased to note that we are making steady progress, although this can’t yet be fully quantified. The number of students with valid student visas who are in New Zealand is heading in the right direction, reaching 16,515 as at 16 October 2022. It’s important to note that these statistics are only part of the story. Students who travel to New Zealand for short courses of study from visa waiver countries or on working holiday visas aren’t included. It will be some time before reliable statistics are available on the total number of international students enrolled with New Zealand education providers this year. Anecdotally, though, we are hearing from schools, and from English language providers and others across the sector, that they are seeing gradually increasing numbers of international students enrolling or applying to them, which is good news.
Study Abroad Month has just drawn to a close in the United States and attracted a high level of interest and positive feedback, including some commitments for study abroad enrolments at New Zealand universities from the start of 2023. In the US we also recently signed our first ever education cooperation arrangement to be written in both te reo Māori and English, with the Louis Stokes Alliance for Minority Participation. You can read more about these and our other recent activities around the world in this issue of E-News.
In the Asia region, we are heading into our busiest season of international education events during October and November:
- Seoul: Study Abroad Fair 2022 COEX, the largest event of its kind in South Korea, including an agent seminar and a Kiwi Alumni event, on 20-23 October
- Tokyo: Japan partner reconnecting series on 25-26 October
- Hanoi and Ho Chi Minh City: Agent seminars and New Zealand Fair on 28-31 October
- Bangkok: Agent seminar and New Zealand Fair on 4-5 November
- Beijing: China Education Expo, the leading international education event in China, on 11-12 November.
Education Minister Chris Hipkins, accompanied by a small education delegation from New Zealand, was in Seoul promoting New Zealand as an international education destination in time to attend the study abroad fair and associated events, before continuing on to Indonesia and is now in Singapore – we will cover these activities in a future issue of E-News.
As we work to raise interest in studying with New Zealand and ensure positive experiences for international students, ENZ is working closely with other NZ Inc agencies. In this month’s E-News, we are pleased to publish the first in a series of regular updates from Immigration New Zealand, to provide timely access to the latest infomation on changes and trends.
Our partnership with the Ministry of Foreign Affairs and Trade (MFAT), that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme, comes into effect on 1 November 2022. A transition team is in place, which will include several key staff members coming across to ENZ from MFAT, to support a successful handover for this important scholarship programme.
Whangaia ka tupu ka puāwai – that which is nurtured will blossom and grow.
Kia ora
Grant McPherson
