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eT4e - Ed Tech for Export conference
The conference is organised by Grow Wellington with the support of Education New Zealand.
This year's conference features four international speakers from business and academia - Lee Wilson, CEO of Filament Games in Wisconsin; Dr Erkki Sutinen, head of the edTech Research Group from the University of Eastern Finland; Jennifer Carolan, head of the NewSchools Seed Fund in California; and Hapara founder Jan Zawadzki.
They will be joined by national speakers including Noelene Anderson, Pixelhouse; David Ellis, NZCER; Adrian Sallis, Vital English; David Cameron, LearnKo and Maru Nihoniho, Metia Interactive.
Globally, education technology is one of the fastest growing sectors in education. Growth is being driven by increased student and teacher demand for engaging and effective learning solutions, the need to develop digital skills and digital citizenship in modern economies, and the entry of major technology corporates and investment entities into the business of education. Global expenditure is forecast to reach US$220b by 2017.
“Asia- Pacific is expected to be one of the leading regions for growth of edtech. Education New Zealand is keen to work with those companies with smart content and technology to capitalise on that demand,” says Clive Jones, General Manager of Business Development at Education New Zealand.
Education technology converts traditional education systems into automated virtual learning environments through web-based courses, assessment materials, online tutoring, professional development, and data management systems.
Visit www.edtechforexport.co.nz for more information, to check out the programme and to register
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PM’s Scholarships for Asia announced
The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six week to two years at undergraduate or postgraduate level at top Asian institutions.
At an event to mark the programme’s first year, Prime Minister John Key and Tertiary Education, Skills and Employment Minister Steven Joyce congratulated recipients.
Successful recipients include a student from Otago University, who will study chemistry and pharmacology at the National University of Singapore, and a group from the New Zealand Institute of Fashion Technology who will deepen their design and manufacturing knowledge working on a collaborative project with Indian students at a partner institution in Tamil Nadu.
The inaugural awards were made in December 2013, with many recipients still completing their studies throughout Asia. This next round of scholarships will enable 103 people to study overseas.
Peter Bull, Education New Zealand’s General Manager International, says the scholarship programme was established to give New Zealanders the opportunity to experience what it's like to operate in a different country and culture, and build all important people-to-people networks with our trading partners.
“Listening to returned students talk about their experiences; it’s clear it’s an opportunity that’s had a significant impact on those involved. One recipient got in touch recently to report her experience studying in Hong Kong had an immediate impact – helping her to secure a job with a top law firm who were very interested in her overseas experience.”
“I’m delighted at how quickly people have leaped at this opportunity to develop their international outlook and act as ambassadors for New Zealand education in parts of the world where there’s generally very low awareness about our country, let alone our way of thinking, learning or teaching.”
Mr Bull says the scholarships demonstrate reciprocity in New Zealand’s education relationships, something that’s very important as ENZ works to intensify education recruitment, business development and government relations activity throughout the region.
Applications are open for the next round of the Prime Minister’s Scholarships for Asia and close 28 September 2014. Applications can be made by individuals or groups.
Mr Bull says overall, the quantity and quality of applications greatly exceeded expectations; a fantastic outcome for a programme that’s only just begun.
“I encourage future applications to take the time to prepare high quality applications – the bar is only going to go up.”
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Flying Kiwis off to Chile
“We’ve had a fantastic response to this year’s call for Flying Kiwi nominations. Forty one schools from all around New Zealand put forward some outstanding students for consideration – it’s been a quite a task to narrow it down to just seven students,” says Mr McPherson.
“These senior Spanish students will spend three weeks in Santiago, going to school and living with Chilean families, immersing themselves in the language and the culture.” The Flying Kiwis programme was developed in response to the successful Chilean government-sponsored Penguins without Borders programme which sees Chilean students coming to New Zealand to study. “New Zealand is the first country to develop such an exchange with Chile and I am thrilled to be able to give our young people the chance to experience a taste of the Chilean way of life. “One of last year’s Flying Kiwis said he wasn’t very confident speaking Spanish before he went but the experience in Santiago helped him get top marks in end of year exams. And he plans to go back to South America in the future.
“Flying Kiwis and Penguins without Borders create bonds between our countries and lifelong connections for both the Chilean and New Zealand students taking part,” says Mr McPherson. Almost 240 ‘Penguins’ have studied in New Zealand since January 2013. There are currently 96 Chilean young people studying at schools in Auckland, Wellington and Christchurch.
Chile is a small but growing source of students for New Zealand and is our second largest source of students from South America, after Brazil. Chilean high school students value the opportunity to improve their English language skills as they experience a different culture and lifestyle living with New Zealand families.
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ENZ to increase investment in South East Asia
General Manager International Peter Bull says New Zealand’s historic ties with the ASEAN region leave New Zealand well placed to grow and deepen its education activities as its nations develop and prosper at rapid pace.
“Recent fairs, events and several other business development initiatives in South East Asia have been very successful, with many leads for New Zealand’s institutions and business in progress. We want to build on this momentum by investing in more highly skilled and capable locally-based employees to support the fantastic team there already.”Previously managed as two regions by South Asia Regional Director Ziena Jalil and South East Asia Regional Director Izak Human, the new regional structure will take effect from 30 June and be led by Ziena Jalil, based in Delhi.
Izak Human, who is based in Kuala Lumpur, will assist with the transition until September 30. All the staff in ENZ’s offices in Delhi, Mumbai, Jakarta, Kuala Lumpur, Bangkok and Ho Chi Minh City will remain in their current positions.
“I thank both Regional Directors for their significant contributions to our industry to date. Izak has supported, advised and helped to develop New Zealand’s international education activity in South East Asia for the last four years, and Ziena has played a major role in turning New Zealand’s second largest source of students, India, into our fastest growing market.”
“I look forward to the opportunities ahead for ENZ’s newest region, but I also ask for your patience and support during this time of transition.”
The location and role descriptions for the new South East Asia positions are still being determined and further updates will be provided in future issues of International Education News.
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New Zealand - the most exciting place to learn a new language
The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.
Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour.
The campaign will run through to June.
Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”
Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.
“Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.
“New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”
The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.
Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.
The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.
Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity.
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New Interactive Events Calendar
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filter your search by date range, sector, countries of interest, event type and registration status
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download the events calendar two ways - by printing to a PDF or exporting to an Excel spreadsheet
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personalise the calendar by adding your own meetings as part of the wider schedule when downloading the Excel spreadsheet
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quickly spot new events added to the calendar when it is updated monthly
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search for events that are organised and run in New Zealand, such as professional development workshops – just select New Zealand as your country of interest when you are in the calendar.
Click on the 'Events' tab
Or click 'About events' and then ''click here.'
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Generation Study Abroad
Students can now apply for a US$2,000 travel award to help with flights to New Zealand and US$500 towards study at a university or participating institute of technology or polytechnic.
Currently fewer than 10 percent of all US college students study abroad at some point in their academic career. Generation Study Abroad is a new initiative by the Institute of International Education to double the number of American students who study abroad by the end of the decade.
“New Zealand is already in the top 20 destinations for US students studying abroad, so partnering with Generation Study Abroad should provide a boost to the number of American students coming here,” says Amy Rutherford, International Market Manager for North America at Education New Zealand. “Each of the eight New Zealand universities and a number of institutes of technology have provided funding for the Study Abroad Excellence Awards which were announced at the NAFSA annual conference and expo in San Diego, California this week.”
In 2012 there were 1,965 US students enrolled in New Zealand institutions, the majority at universities on one semester programmes. American students make up around two percent of the total number of international students studying in New Zealand. Almost 250 US colleges and universities of all types and sizes from 46 states have joined Generation Study Abroad today. New Zealand is one of ten countries to commit to a government partnership with the Institute of International Education.
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Thai travel advisory
On 22 May 2014, the Royal Thai Army announced that the military had taken control of the government of Thailand. Some travel insurance policies may exclude cover during a coup d'etat and some cover provided under travel insurance policies may be invalid.
The Ministry of Foreign Affairs and Trade website, Safe Travel, provides the latest advisories on travel to Thailand.
Education New Zealand is closely monitoring the situation in Thailand and will advise providers intending to participate in the New Zealand Education Fair on 20 September no later than 27 June whether this event will proceed.
Thailand is an important market for New Zealand, so we are also considering investing additional resources in digital channels to keep building awareness of New Zealand and support ENZ’s in-country Market Development Manager Nan Lertrasameewong.
This includes increasing investment in search engine marketing and building our Facebook activity.
If the planned event in September does not go ahead, Education New Zealand will also investigate running a virtual fair in Thailand and running a Thailand-specific campaign that directs enquiries to local agents.
Nan has been working with many providers over the last few months to build relationships with education authorities and agents outside of Bangkok. We are seeing the results of that in the form of increased student numbers from Thailand to New Zealand, which grew 6 per cent in 2013. It is important to keep these relationships going through this time of uncertainty.
We encourage New Zealand providers to stay in touch with their Thai agents to maintain relationships.
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Science without Borders brings Brazilian students
This is New Zealand’s first year in the programme, with 62 Brazilian students studying here at the moment and a further 100 due to arrive in July.
Recognising the importance of SWB and the opportunities it provides for our universities, Education New Zealand’s Ana Azevedo and Latino New Zealand (education agent representing New Zealand universities) took part in an international roadshow to promote the courses available at New Zealand universities.
Over two weeks in May university representative from Australia, Austria, Canada, France, Germany, Netherlands and Switzerland joined New Zealand on a tour of seven Brazilian cities.
“We visited eight Brazilian universities and set up education fairs in each where we ran seminars and talked to potential students,” says Ana Azevedo, ENZ’s Market Development Manager.
The promotion was not limited to the SWB programme and was a great opportunity to highlight New Zealand as a destination for both undergraduate and postgraduate students.
“Students were most interested in courses in engineering – electrical, civil, production, biochemical and forestry – as well as architecture, design, health studies, computer sciences and environmental studies.
“Everywhere we went students said they hadn’t considered New Zealand as a destination option before but now they felt they would include New Zealand in their thinking in the future.
“All the countries involved agreed the roadshow was successful and should happen again next year. A lot of students wanted to talk directly with representatives from New Zealand universities so we need to try and arrange that for next time,” says Ana.
Universities visited during the SWB road show:
- Paulista State University “Julio de Mesquita Filho” in Bauru
- Federal University of Sao Carlos
- Federal University of Rio Grande do Sul in Porto Alegre
- Federal University of Santa Catarina in Florianopolis
- Fluminense Federal University in Rio da Janeiro
- Federal University of Minas Gerais in Belo Horizonte
- Federal University of Pernambuco in Recife
- Federal University of Ceara in Fortaleza
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Positive trends signal growth
"While the effects of increasing competition linger, hard work by many across the industry is turning the tide," says ENZ Chief Executive Grant McPherson.
Overall, there were 97,283 international students enrolled at a New Zealand education provider in 2013 – 1.8 per cent less than in 2012.
"This figure is the result of a really hard start to 2013, where from January to April numbers were 5 per cent down on 2012. Growth since then helped offset some of the decline; from May to December student numbers increased by 4 per cent on the same period in 2012."
"There’s no doubt numbers do vary sector by sector and market by market, but I’m confident we’re at a point where they’re heading in the right direction. As an indicator for this year, total student visas approved from January to March 2014 are up 22 per cent on 2013," says Grant.
Highlights from the report include growth in students from China and India, with both countries increasing by 3 per cent on 2012.
"These are countries where ENZ has made a significant investment. This investment is reflected in increasing awareness of New Zealand education – our brand awareness is trending up in China and India and preference for New Zealand as a study destination is level with Australia. We’re starting to get noticed, although we’re still well behind UK and USA.
"In Japan, where enrolments grew 7 per cent between 2012 and 2013, we have also seen our consideration levels increase from 33 to 39 per cent."
In conjunction with the snapshot report, the Government released another report – the Business Growth Agenda Leadership Statement for International Education Progress Update.
The report sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education. It outlines key actions by government, and ongoing work to support the growth of international education.
"International education is New Zealand’s fifth largest export industry, contributing $2.6 billion to the New Zealand economy annually, and building links of lasting benefit to our communities."
"As an industry, we are working together in many ways to increase that contribution. For example, with more than 1,200 people now subscribed to The Brand Lab we’re telling a unified education story internationally. This can only strengthen our brand as a country, paving the way for providers to promote the distinctive strengths of your region and institution."
