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NZIEC 2017 reaches new heights
“Congratulations on a world class conference!! It was amazing and very well executed!”
“Much better compared to other international education conferences around the world I’ve been to.”
“Fantastic organisation. Really must congratulate all that put the event together. Great choice for keynote and other speakers. Smaller breakaway sessions with plenty of interesting topics. Great food and the jazz bar really allowed for good networking opportunities. Best NZIEC by a country mile.”
These are just some of the comments flooding into our inboxes following the largest conference we’ve ever run – and one of the largest of its kind in New Zealand.
Not only did we manage to garner record media coverage, we debated the Aussies, tried to avoid the Kraken of Doom, became New Zealand's top trending topic on Twitter, and even had a visit by the Royal Family!
Master of ceremonies, award-winning journalist Miriama Kamo, kept conference moving with humour and poise. A range of keynote speakers inspired, debated and informed, and a record number of breakout sessions provided new insights for improving the student experience, making a mark overseas, collaborating to win – and more.
NZIEC Country of Honour host, U.S. Ambassador Scott Brown, spoke movingly of his childhood and the impact his teachers had on his life trajectory. And delegates took up the plentiful networking opportunities with gusto – many a korero was observed in the conference environs!
ENZ gratefully acknowledges all our conference partners and exhibitors, including Lead Partner BPO Intelligence, Premium Partner Vodafone New Zealand, Partners Southern Cross Travel Insurance, Ako Aotearoa, Endeavour Education Services Limited, IDP IELTS Australia, Media Partner The PIE News, Programme Partner ISANA New Zealand, and Country of Honour host, the Embassy of the United States of America. Thank you one and all.
If you missed the opportunity to connect with our partners or exhibitors at conference, you can do so through the NZIEC website.
Conference delegates can expect to receive a survey in their inboxes next week. As we seek to continually improve the NZIEC experience, we welcome all feedback and suggestions. If you have any suggestions for next year, please don’t hesitate to email Sam Mackay, ENZ Strategic Projects Manager, at sam.mackay@enz.govt.nz.
We look forward to seeing you in Wellington for NZIEC 2018!
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Students experience a New Zealand classroom in Thailand
Approximately 600 fair visitors, including students and their parents, were given a glimpse into what life is like for New Zealand students.
The fair was also attended by the New Zealand Ambassador to Thailand, His Excellency Ben King, who presided over the opening ceremony and welcomed all the participants.
A popular exhibit was the New Zealand simulated classroom experience, which showcased New Zealand’s interactive and hands-on learning and teaching methods.
ENZ Marketing and Strategic Relations Manager – Thailand Chortip Pramoolpol, said the simulated classroom experience drew a great response from fair participants and was fully booked for each of the four sessions on offer.
“The simulated classroom experience targeted students aged 11 to 18 years old".
“With Facebook Live in one of the classroom sessions, we were able to reach 43,282 people!"
“The top five locations for people to engage with the Facebook Live stream were Bangkok, Auckland, Wellington, Metro Manila and Ho Chi Minh City.
“We also launched a new registration and lead management system at the fair, which will enable us and education institutions to continue to engage with potential international students,” Chortip said.
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Evolution of ThinkNew
Almost four years after the launch of the New Zealand Education story, there is a need to further sharpen our value proposition for growth and impact.
ENZ Director – Student Experience Kaylee Butters said that while ThinkNew continues to be recognised as a brand leader in the education destination field, the brand awareness of New Zealand education is still low in many of our target markets.
“It is important that we communicate the distinctive and credible position New Zealand holds as a study abroad destination and Education New Zealand has invested over the past two years in brand research that has helped us to better understand this.
“It was a great opportunity to share this research journey with conference delegates at NZIEC and to get feedback on our direction for ThinkNew. We discussed the importance of ensuring we don’t undersell the New Zealand experience, especially for partners such as the English language sector.
“We also discussed the need to ensure our education story works both here in New Zealand and for partners focussed on offshore delivery.”
The next step will be the development of a revised brand strategy which will help us move to a distinctive position in the market that reflects our high quality education offering and New Zealand experience.
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Mapping emerging trends in education
ENZ General Manager – Student Marketing, Paul Irwin, said attendees really enjoyed tackling these big issues during the Crowdsource Café session.
“Our audience uncovered some really interesting themes and thoughts for us all to reflect on. Ideas included focusing less on competition and more on collaboration, for example the opportunity to build your own degree across New Zealand.
“We also talked about how everyone is the student of the future. There will be more opportunities for lifelong learning and there will be a greater need to upskill due to automation,” Paul said.
ENZ Regional Director – South Asia, South East Asia and Middle East, John Laxon said participants also agreed that the learner of the future will prefer personalised, flexible learning.
“The modes of delivery will change as we move towards students being able to learn anywhere, anytime.
“Another theme that came through was a move towards offering shorter programmes, targeting life-long learners.”
John said there was great discussion about moving towards diversified, individualised learning programmes that are globally recognised.
“It’s definitely an exciting time to be involved in international education,” he said.
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The regional network – bright partners
The full-day workshop was a great way to share regional international education developments and aspirations with the network. The programme included speakers from central government agencies such as the Ministry of Business, Innovation and Employment (MBIE) and Tertiary Education Commission (TEC), alongside SIEBA, ICEF as well as presentations from regional representatives.
Simon Anderson, ChristchurchNZ’s Job Ready Project Manager said the day was highly valuable.
“I was impressed at the positive and collaborative atmosphere from all participants, leading to meaningful conversation and debate throughout.”
ENZ Regional Project Manager Sarah Gauthier said the workshop was an effective way to better understand how integral our regions are to supporting better profiling of international education across New Zealand.
The RPP is a strong promoter and enabler of New Zealand’s variety of regional study locations, “while being the platform from where we engage with real New Zealanders about why and how international education is important to all of our futures,” Sarah said.
“Our Regional Network works hard to develop and promote their points of difference and service provision to international students – so that students can better understand and choose the location that best suits their identity and ambitions.
“Our regional partners work closely with their local media and stakeholders to tell compelling student stories and other announcements that help their community to really connect with international education and the benefits it could have for them,” Sarah said.
Regional initiatives like the ‘work ready’ programmes for international students are key points of difference that can attract the students that can become a region’s future talent force.
If you haven’t connected with the Regional Network – now’s your chance!
Head here for more information and details.
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Around the world in five
CANADA
Canadian language programmes register modest growth in 2016
The number of students enrolled in Canadian language programmes increased by 1 percent in 2016 even as student weeks fell by 5 percent, according to a Languages Canada survey. The survey report noted that language students looking to work during study were more likely to choose Australia or New Zealand, where work and study is facilitated, as compared to Canada, where off-campus work during language study is prohibited.
UK
UK’s net migration position under pressure
Calls for a rethink on net migration targets and the inclusion of international students within that target were mounting on all sides of the UK political spectrum on August 24. As the latest news that 97 percent of international students leave after their studies filtered through, MPs and business leaders stepped up calls for Theresa May to protect the UK’s international education industry and rethink the inclusion of international students in net migration figures.
GLOBAL
Hotcourses embeds TNE into course searches
Study search platform Hotcourses has expanded its offering to include a transnational education course search. Over 3,000 programmes from 432 education providers are offered in the new expansion, allowing students to search for courses in their own country, or overseas, with a degree awarded from a foreign university.
US
US reduces visa operations in Russia
The United States has suspended all visa operations in Russia for one week and from September will only provide visa services from the US Embassy in Moscow and not at other consulates, a move likely to cause disruption for Russian agents and students. The move follows the Russian government's recent order to cut the American diplomatic mission staff by 755 people.
HONG KONG
Hong Kong’s ESF raises fees as government funding phased out
Year 2 pupils are the latest year group to face an additional fee payment of US$2,200 this year at English Schools Foundation (ESF), one of Hong Kong’s largest providers of English-medium education, as a result of the removal of a large government grant. ESF, which operates 22 schools across Hong Kong, teaching 17,600 students, is in its second consecutive year of phasing out the grant money it received from the government, which totalled US$36.5 million annually.
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NZIEC trends in New Zealand
This was no easy feat, especially during a time of increased political activity both here and abroad, a solar eclipse and some intense Game of Thrones chat!
This year’s conference attracted a record number of delegates, so Education New Zealand’s Social Media team embraced the opportunity to build awareness of and join conversation about NZIEC 2017.
During the Conference, 10 ENZ staff members worked on a roster to share news, insights and information from the Twitter handle #NZIEC during each of the plenary and breakout sessions. Our Twitter crew also engaged with delegates who were tweeting about the event.
A Twitter wall was set up during plenary sessions to share tweets in real time during the sessions. This allowed for delegates at the conference to read and also engage on our Twitter platform with tweets currently circulating at that moment.Over the two days, tweets shared about NZIEC gained:
- 31,700 impressions (the number of people who saw tweets about NZIEC)
- 2.1 percent engagement (double the 1 percent benchmark cited for success)
- 2,742 visits to the NZIEC Twitter profile
- 80 new followers on the NZIEC Twitter page
A massive thanks to everyone who helped to make NZIEC such a social success – we look forward to 2018’s conference in the Capital!
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Marketing tips for schools
These topics and more were discussed during The Crowdsource Café session, led by ENZ Business Development Managers Mary Camp and Richard Kyle. The session tapped in on the wealth of experience in the audience by pooling together practical ideas for improved marketing of schools.
Working in groups, participants shared key tactics they use to nurture meaningful relationships with students, school staff, agents, the local community and alumni.
“Participants all agreed that our industry is built on relationships. They left the session with the challenge of taking away one thing they could action in the next week. No better time than now to get that action going!” Richard said
“It’s also great to remember that the ENZ Skills Lab is a rich resource that schools can use, with many tools that take you step-by-step through marketing projects (including digital marketing and PR),” he said.
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Connecting people to change the world
Dr Brimmer, who is Chief Executive, NAFSA Association of International Educators, also highlighted the strong partnership between NAFSA and New Zealand as being a great way to foster support for international education.
“Our academic ties enable us to build civil societies. International educators, including generations of NAFSANS, are part of this legacy.
"So it is even more important that we maintain academic ties and collaborations at a time when international education is affected by global trends that have seen a dangerous rise in protectionism and a nationalist rhetoric.
“We must acknowledge the challenges of the present, retreat is not the answer. Barriers alone will not protect us, we are part of the solution, part of a globally interconnected economy,” Dr Brimmer said.
NAFSA has been working to ensure US campuses are welcoming for international students, especially after executive orders that instated travel bans against specific countries from travelling to the US.
Dr Brimmer said the orders caused a great deal of uncertainty and NAFSA joined the community in opposing these orders.
NAFSA has also been involved in a range of initiatives such as the #youarewelcomehere campaign on US university campuses and a special welcoming week in September to make international students feel welcome and safe.
Dr Brimmer noted that both the US and New Zealand are countries that value equality, inclusion and opportunity and have a long history of shared interests and collaborations. She said fear should not stop us from pursuing these ideals.
“NAFSA is committed to building bridges, not walls. I am confident that we will succeed in building a more global, internationally engaged global community,” Dr Brimmer said.
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IntelliLab launched at NZIEC
Further developments to the portal will provide a more interactive experience, with customised dashboards and searches.
Providers will be able to use IntelliLab via a single log-in that will also give them access to ENZ’s SkillsLab and BrandLab.
ENZ’s Intelligence Manager Andrew McPhee described the response from industry users as overwhelmingly positive.
“The recently released New Zealand International Education Snapshot (2016 full-year report) is available on IntelliLab and is proving very popular with users,” he said.
Interactive tools on the portal include TED (The Enrolments Data), which enables users to access and analyse student numbers over the past five years by market, sector, and region.
Shortly, TED will be joined by ELF, a tool that will enable users to sort student numbers by level and field of study.
All previously available student number resources (visa dashboards and student visa trends) will continue to be offered on IntelliLab under the ‘Student Numbers’ tab without users needing to register.
You can access Intellilab on this link and either register through the Registration link on the homepage header or be prompted to register when first trying to download a document via the site.
