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• New campaign sparks student network

  “International students tell us that studying in New Zealand is an experience that changes them for the better – not only because of the great education they receive but also because they get to enjoy our unique environment and lifestyle,” says General Manager Marketing and Channel Development Hannah Lee-Darboe.

  “When you’re away from home, sometimes all you want to be able to do is show your friends just what it’s like – to have them right there beside you for a while. We’re offering that opportunity to international students currently in New Zealand.”

  The campaign offers students the chance to invite a friend from their home country to join them here for a 10 day all-expenses-paid study adventure.

  Students visit studyin.nz to enter, and invite their friends to register their interest in visiting them. Entries are open until 25 May. Five student pairs will be shortlisted, with the winning pair selected and their itinerary built by audience vote.  The study adventure will take place in July.

  “We all connect through communities and networks. This campaign activates these channels and puts New Zealand on the radar of the friends and families of students currently studying in New Zealand,” says Hannah.

  Selected institutions are also raising awareness of the competition through their channels. 

  The campaigns builds on the recently-announced partnership with the global networking organisation Kea.

  “International education fosters global connections. We’re connecting New Zealand to the world through education, from studying through to graduation and beyond.”

• INZ “Apply on Behalf” almost here…

  The new service will allow overseas-based education agents to submit visa applications online on behalf of their clients.

  Education agents based in New Zealand, as well as education providers, will be able to help students complete and submit an online application, but they are prohibited by law from providing immigration advice.

  …and eVisas coming soon

  Later this year, eVisas – passport-free and label-less visas – will be available to students from visa-waiver countries (these are countries whose citizens do not need a visa to travel to New Zealand).

  Also later in 2015, education providers will be able to view their students’ visa status through Immigration New Zealand’s VisaView service.

  We will have more detail on all this in upcoming eNews.

• Engaging agents

  Workshops of this nature are a highly efficient mechanism for New Zealand schools and tertiary institutions to establish new, and strengthen existing, relationships with agents in a relatively cost effective way. The energy and buzz in the room clearly demonstrated the enthusiasm agents and New Zealand providers had for the opportunity to meet and engage with one another.

  Institution representatives commented how encouraging it was to see that so many of the agents at ANZA – approximately a quarter – were first time attendees. From an ENZ business development perspective it was great to see New Zealand regions take the opportunity to promote themselves at the workshop, with many regions arranging agent familiarisation visits following the workshop.

  The ENZ booth was well patronised, with agents who were new to New Zealand keen to know about how to work more closely with our education providers, and others with more experience in New Zealand commenting that awareness of New Zealand as a quality education destination is increasing. Others enquired about how to access the wonders of the Brand Lab and had queries about the agent training programme.

  ICEF reported that a total of 86 education institutions from Australia and New Zealand, 12 work and travel organisations, 35 service providers and 147 ICEF-screened agents from 37 countries, gathered for the three days, participating in over 3,400 pre-scheduled meetings.

  The 2016 ANZA Workshop will be held April 13 – 15 in Melbourne, Australia at the Pullman Melbourne Albert Park.

• Et4e registrations open

  The impressive line-up of international speakers includes Frank Catalano of Intrinsic Strategy, who will bring a US-based view of edtech trends, and Hong Kong and Japan-based Allison Baum of Fresco Capital who will cover edtech investment in the high growth Asian region. 

  Of equally high calibre are the local speakers and panellists: Frances Valintine of The Mind Lab by Unitec will inspire delegates with her use of technology and global approach, and Education Perfect’s CEO and 2014 Internet Entrepreneur of the Year, Craig Smith, will contribute to the panel discussion on developing products and services in response to demand. Sharing tips on how to tackle export markets will be the focus for two panels made up of experienced exporters such as South Pacific Press, ADInstruments/Kura Cloud and more recent entrants to the world of exporting such as Kiwa Digital, as well as successful start-ups such as Boardingware.  

  The diverse and entrepreneurial edtech community is made of up education publishers, game developers, ICT companies and educationalists and the et4e conference provides great opportunities for making connections.  Delegates are often on the lookout for new ideas and partners to collaborate with.  An educational publisher who attended the first et4e conference in 2013 was inspired to form a new company with a game developer. In the space of two years, this has led to the launch and export of a new early childhood literacy product, Bud-E Reading. 

  Et4e is organised by Education New Zealand and Grow Wellington in recognition of the edtech sector’s growing contribution to export growth in international education. New Zealand’s high quality and innovative education system, combined with its entrepreneurial and creative culture, is the perfect ecosystem for the development of leading-edge edtech products and services.  Huffington Post recently cited the Hamilton-based company, CodeAvengers, as one of its top ten online learning sites to watch in 2015.  CodeAvengers founder Michael Walmsley Jr. will be a panellist at this year’s conference.

  Educational Technology is an exciting and growing sector – it is currently worth $86 billion globally and is forecast to grow to $257 billion by 2017. Find out more about et4e 2015 and take advantage of the early bird tickets. 

• Massey study abroad programme a big hit

  Greg Huff, Manager of Student Mobility, said 38 students from the United States (US) have signed up for this year’s National Expedition and Internship, up from the first year tally of seven.

  Education New Zealand provided financial support through the International Education Growth Fund to help kick-start the programme.

  The expedition and internship, which can be selected separately or together during June and July, hosts students for two weeks’ travel through New Zealand followed by a four week internship in Hawke’s Bay while earning university credits. Massey's six week study abroad programme takes place during the US summer holidays and is equivalent to earning half a semester's worth of credits that can be transferred back to their home university.

  This customised study abroad experience provides opportunities for students studying agriculture, agribusiness, environmental science and wildlife management to gain hands-on professional experience relevant to their degree.

  The current programme has proven to be so successful Massey will next year offer a programme targeting students studying journalism, public relations, advertising, media studies, marketing and communications.  Details are still being developed but it is likely to be based in Wellington. 

  Greg is promoting the programmes at NAFSA (National Association of International Educators – previously foreign student advisers).

  While Massey is focusing its recruiting efforts on the United States, students from any country are welcome to attend.  Some international students studying in the US have chosen to come on this programme.

  Massey is also looking to start a third programme in 2017.

  “We’re looking at programmes that are complementary so they do not cannibalise each other.  We are very pleased with the interest shown by students.”

• Catching up with the Canadians – news for the school sector

  “Everyone knows that Canada is a key competitor for NZ’s school sector,” Mary says. “I wanted to find out more about their success and learn about the challenges they face”.

  “Many of the people I met were surprised to learn that NZ hosts about 16,000 international school students – punching above our weight internationally when compared with Australia’s 18,000 – but still a long way from Canada’s 46,000 enrolments! Nevertheless Canada does see Australia and NZ as its main competitors offshore.”

  The theme of the Conference was Collaborating to Educate Tomorrow’s Global Citizens. It was attended by 250 delegates from across Canada. Delegates represent school districts or boards, so each delegate could be working with 10 or 50 schools.

  International speakers at the conference noted New Zealand’s recent increased profile and activity level in the school sector, citing government support and the establishment of SIEBA as positive developments.

  “We are developing a relationship with CAPS-I, with both sides keen to explore potential collaboration” says Mary.

  “During my visit I learnt a lot about Canada’s school international education industry. They draw from many of the same markets we do, but as you might expect NZ is stronger (relatively speaking) in South East Asia while Canada is stronger in Latin America.

  “There is very little federal government support for Canadian schools’ international business, because education is a provincial responsibility. Canadian schools are committed to delivering high quality student experiences, but they don’t have a Code of Practice equivalent to regulate high professional standards.”

  Mary will be sharing more about her learnings on Canada at a pre-conference workshop at NZIEC 2015.

• Inbound expertise – host an intern from South and Southeast Asia

  ENZ recently announced a competition to drive greater awareness of New Zealand in India, Indonesia, Malaysia, Thailand, and Viet Nam. The competition, which is now open, invites students currently enrolled in undergraduate programmes in business, marketing or related disciplines at selected institutions, to submit a marketing strategy.

  The strategy must promote New Zealand as an education destination in the student’s own country over a 12 month period. The students must illustrate how it will form part of an overarching three-year strategy with an indicative budget and clear details around return on investment. We will be looking for creative, critical and innovative strategies which demonstrate new thinking and fresh ideas in line with ENZ’s ‘Think New’ brand values.

  ENZ welcomes expressions of interest from providers who are looking to grow their engagement with any or all of the five markets and who are keen to host one or more interns for up to four weeks in July or August this year. ENZ is fully-funding the programme and is looking to partner with providers who can ideally manage the internship process from start to finish. We are also very interested in having providers participate in the selection of the competition winners noting the competition closes 6 June for India and 8 June for South East Asia. Winners will be announced 19 June.

  If you are interested in taking up this opportunity to benefit from new perspectives and understanding market nuances from a fresh angle, please send through an email by 10am Tuesday 2 June to Francesca.Hilbron@enz.govt.nz with a summary of your market interests and preferred country or countries, activity or projects that could engage an intern, and confirmation that you are likely to be able to host during the July/August period.

• Eighteen million views and counting

  Yichen is a cartoonist with five million followers on Weibo. (Weibo is one of the most popular social media platforms in China. A mix of Twitter and Facebook, it’s used by more than 30% of Chinese internet users.)

  Yichen was accompanied by a team from Sina.Com.  A multimedia outlet, Sina.Com owns Sina Weibo (which hosts Yichen’s account). Its education outlet, Sina Education, was the first professional education-focused online media platform in China.  An interactive campaign involving Sina Education; Yichen’s dedicated visit Weibo account and her own personal account, and ENZ’s Weibo account, ensured maximum profiling of this visit on these channels.

  The group visited eight institutions in Dunedin, Otago and Queenstown to raise the profile of the South Island as a study destination.

  “Yichen’s followed by millions in China for her quirky and positive cartoons and posts about life.  She began sharing her work on Weibo when a student at Tianjin Normal University, and has gone from strength to strength since then.  Her work is clever, creative and innovative – all qualities that speak to the way that we seek to position and profile New Zealand education,” says Regional Director – Greater China Alex Grace.

  “What better way to grow awareness and build preference for New Zealand than inviting Ding Yichen and Sina.com here to truly experience studying in the South.”

  From the trip, Yichen produced posts illustrating her New Zealand experiences, which have been viewed 18 million times to date, and Sina.com are publishing content about New Zealand on a specific mini site.

  Alex says giving the group a taste of New Zealand’s course content by doing – rather than just showing or telling – made all the difference.

  Yichen took part in an animation taster class, took a cooking class, delved into winemaking, and drew with our students.”

  “I encourage providers hosting international guests to think about how they can make their visits stand out by ‘doing’, as well as telling and showing. Kiwi students learn by doing, and our guests are here to understand us and our education system better. Let’s make it memorable!” says Alex.

  The trip was part of Education New Zealand’s visiting media programme, which brings international media to New Zealand from targeted print, online and broadcast organisations.

• INAKL ambassadors welcome

  It is an exciting milestone for the INAKL programme, which is a key project for Auckland Tourism, Events and Economic Development – which drives the growth of the international education through its specialist team Study Auckland.

  The ambassadors will regularly blog about their experiences as an international student in Auckland on a new site which went live this week.

  Ketaki Khare was among the ambassadors who were formally announced by Auckland Mayor Len Brown at an international student function held at Auckland Zoo last month.

  As well as being a student ambassador, Ketaki is among 10 Indian students awarded the New Zealand Prime Minister’s Sports Scholarships for 2015. She is a member of the Indian women’s rugby team, is India’s first female rugby referee and the first Indian woman to pursue a professional career in rugby.

  Ketaki Khare says: “Being an INAKL International Student Ambassador is an amazing opportunity to view this magical city in all its glory and it gives me immense pleasure to be able to write about all my experiences.”

  Birgit Hermann, Project Manager – International Student Experience, says: “The ambassadors’ role is to experience everything Auckland has to offer and talk about them to international students who are here or may come here.”

  The event at Auckland Zoo was the second in a series of INAKL events organised by Study Auckland for the region’s international student community. Some international students also enjoyed an INAKL group attendance at an Auckland Blues rugby game last month, and a recent Immigration New Zealand seminar about how they could potentially make Auckland their permanent home.

  The programme kicked off with the resoundingly successful International Student Welcome held at The Cloud in March, which attracted about 2,400 students.

  “The recent immigration seminar was fully subscribed within 10 hours and the INAKL Facebook site reached more than 2000 likes this week. The programme is achieving great results, but we would like to see it continue to grow and benefit students,” says Birgit.

  For further information please visit aucklandnz.com/inakl or contact inakl@aucklandnz.com.

• You’re invited: Minister’s Latin America insights

  There will be an opportunity for asking questions and networking.

  Read more